Three Of The Interpretation Of The Chinese Clothing Conference - The Combination Of Design And Management

China

In the past, enterprises often talked about two kinds of Competitiveness: first, best practices, and two, continuous innovation.

Nowadays, these practices have become the constant items in management and management. Differentiation and radical innovation will be the new demands of enterprises in pursuit of success.

How to differentiate and break through innovation?

The answer of SAP founder is to rely on the power of design.

"The most innovative company in the world is also the most successful company". This is not an unexpected argument. We can see that Apple Corp's profit growth is 750% of its peers and its stock price performance is better than that of its peers 29%.

This makes us have to think seriously: what will happen with design?

What is design?

How do we design?

How to do it differently?

In today's fast-paced era, design has penetrated into every corner of our neighborhood. It improves our quality of life, changes the rules of the business community, and leads us towards a bright future of innovation and sustainable development.

Tom Peters, author of excellence, said: "

How to design great products and provide services?

It is not only simple, pure and abstract, but also must truly and profoundly understand users' abilities, needs and expectations, and bear them in mind.

Providing innovative products is actually providing an experience, and experience is the most concern of users.

The realization of products depends on the product itself, and pure technology can not be realized.

Good technology plus good design plus good market can solve problems of experience seamlessly, and good products must rely on good experience to win the hearts of users.

For this reason, designers should be realistic and stay focused on experience instead of being a slogan for everyone to shout.

In fact, in many Chinese enterprises, especially some executives, they like to mention user experience all the time. Do they really understand and focus on user experience?

Most of the time, the user experience they mentioned just includes the experience of improving efficiency with technical performance, improving technical performance, technological innovation, and never mentioning the design of behavior and process and satisfying user expectations.

As we often see, many product design teams do not have a common product vision, or can be summarized as a clear experience strategy. At most, there are only a series of specifications to be completed.

More typically, there are only a series of characteristics (functional modules) to be developed. The process of design and development around specification requirements and function lists is difficult to ensure a coherent and good experience.

The development of fragments makes it easier for R & D personnel to pay more attention to detail, technology, characteristics and data, but forget the systematic process of experience and target users.

Experience strategy is a clear standard that affects all decisions of technology, characteristics and user interface.

Whether it is the early product design process or product development process, experience guides the team, and from the beginning to the end, it ensures a user perspective to examine product production.

Continuous innovation is an innovation from inside to outside. It centers on how we improve our achievements, while design thinking is totally from outside to inside, and radical innovation can not be confined to boxes.

The discovery of the real world and needs is very different from our imagination. We must look at things in a comprehensive perspective and replace systematic thinking with horizontal thinking.

Therefore, we must start with the users, and we must observe the same thing from as many angles as we can, so that we can discover all the facts and understand them.

In most markets, cost advantages and technological advantages may be temporary. The acceleration of homogenization can only make these weapons shorter.

To succeed in today's constantly changing and unpredictable market, enterprises need to think twice and structure their strategies.

Abandoning the research and development of new products from inside and outside, enterprises need to start from the outside and focus on the process, and start with user experience.

This is a new way of thinking and working to pform companies struggling in the market environment into innovative, agile and successful organizations.

Design should be integrated with management.

Design is a goal oriented problem solving activity. It is a planning and implementation combined with product requirements. It is an imagination from the present to the future, an element of product increment, and a means to establish a complete enterprise identification.

Therefore, designers should inspire ideas, review and modify existing concepts, and seek constructive methods. Designers should be creative, analytical and communicative, and master technological knowledge and consumption trends.

In this sense, clothing design can not only stay on the aesthetic and cultural level of clothing, but also consciously incorporate design activities into the production and business activities of enterprises.

Therefore, clothing design needs to incorporate management awareness into costume design.

Similarly, in the fierce market competition, design has become the core of modern enterprise activities.

This design is not an individual and partial business. It has a strong impact on management in many aspects, such as organization, business process, and even enterprise strategy. Design has become the primary concern of management.

All along, design is the implementation process after decision making, and does not affect the strategy and direction of the enterprise.

With the improvement of integration and system design requirements, designers play an increasingly important role in enterprises.

Because the system design has the function of central collaboration rather than the latter stage of individual product development.

The hierarchical design of enterprise management and management makes the designer have more opportunities to participate in decision-making and become a member of the management team, and design has also become part of the decision-making chain.

Good design management produces not only excellent product design, visual communication design and environmental design, but also a tool for conveying enterprise goals, visualizing and disseminating the objectives of the business to customers and the public.

Clothing design is concerned with the relationship between people and clothing. It is the main medium for customers to understand brands and enterprises.

As an enterprise resource, design can not only bring huge economic benefits to enterprises, but also serve as a management tool.

Design management strides across the traditional departmental boundaries of enterprises, forming a more compact structure, and helps to establish an integrated advantage.

The design strategy of clothing enterprises involves product design and corporate image. It also penetrates into brand planning, marketing design, organization arrangement and so on, and is closely related to business strategy.

The purpose is to make all aspects of design and planning unified and coordinated.

The design department should organize the design according to the design strategy.

Each design activity has specific targets, including clear design location, competition target and target market, so as to make the design activities conform to the business objectives and market forecasts and ensure the effectiveness of the products.

In clothing design, every designer, every series, every product, every promotion image, every poster, every window should be consistent in vision, concept and business direction, and communicate effectively and clearly.

In the face of fierce global competition, the connotation and denotation of design are constantly changing.

As the most potential tool to cope with fierce market competition, design management has increasingly become a cooperative organization with purposeful and planned departments.

The ability to integrate design, management and operation to maximize the professional role of design is a necessary condition to enhance the level of China's apparel industry and support the brand management of enterprises.