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Main Factors Restricting The Development Of Outdoor Footwear Industry

2011/10/20 10:43:00 46

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Dialysis The Constraints Of Outdoor Footwear Industry

Nowadays, more and more people begin to pursue health, fashion and natural life, and gradually begin to go outside.

Consumption ability

With the promotion of outdoor sports and the deepening of the concept of outdoor sports, more and more people regard outdoor sports as an important leisure way after work.

This greatly stimulated the strong demand of outdoor products market.

On the other hand, in the face of the continuous warming of the outdoor footwear market, the major shoe enterprises have to cope with the saturation of the traditional sports shoes market. In order to find new growth points, more and more domestic brands are beginning to move towards outdoor sports.

Transformation

To intervene in the outdoor footwear market, I hope I can get a slice of it.

Statistics show that: from 2000 to now, the annual growth rate of outdoor products exceeds 47%, and the total annual growth rate exceeds 43%. In 2010, China's outdoor products year

retail

The total amount exceeds RMB 7 billion 100 million yuan.

The outdoor footwear market also showed sustained high growth.

State of affairs

。

The outdoor footwear market is strong, but market data show that the outdoor footwear market is still being carved up by international brands with strong reputation.

This is mainly due to the fact that the world's most popular outdoor shoe brands have decades of technological accumulation, and their technological superiority and professionalism are indispensable.

China's outdoor footwear industry starts relatively late and its scale is relatively small.

Therefore, various problems are unavoidable in the rapid development of the outdoor footwear industry. These problems are serious.

hinder

The rapid development of the industry.

Among them, funds have become the most important restricting factor in the development of outdoor footwear industry.

Compared with the traditional footwear industry, the outdoor footwear industry has put forward higher requirements for raw materials and production technology, and its entry threshold is relatively high.

Although the high threshold effectively reduces the number of enterprises involved in the industry competition, but with higher capital requirements for enterprises, the use of better raw materials requires higher cost; the investment in production technology needs a lot of money; it is impossible to further expand the scale of enterprises and seize market share.

Capital has become the most important restricting factor for the development of outdoor shoes.

According to the "deep research report on China's outdoor leisure and tourism supplies market" released by Shang Pu consulting, 2011-2016 years ago, with the development of outdoor footwear products in China, the new industry began to receive more and more attention from others, and the overall development potential of the outdoor footwear industry showed a thriving trend.

While the domestic outdoor shoe brands are coming in to a large extent, they can gain a certain market share in the short term by virtue of their capital advantages and local channel advantages. However, the professional technology of their outdoor footwear products is relatively scarce. If we do not solve this problem in the short term, we will be weak in stamina.