Why Are Foreign Giants Such As GUCCI And WAL-MART Repeatedly Checking Recidivism?

The tycoons have problems, admit their mistakes very quickly, without exception, hang out a public apology letter on the official website, or take the excuse of "staff problems", "company development too fast, staff training not keeping up" and other reasons. However, an enterprise is in existence. Management The problems of thinking and strategic positioning are all materialized by employees in the process of business execution.

The same area was fined more than 20 times in 5 years, including fake green pork, "rescheduling" sales and low elevation knots. Price Fraudulent and false advertising. This is not a small business, but a retail giant WAL-MART who has led the world's top 500 list many times. Recently, WAL-MART has been fined 2 million 690 thousand yuan by the Chongqing industry and commerce department because of illegal behavior such as ordinary pork posing as green pork. rectify On the 15 day, the retail giant was once again pushed to the cusp of public opinion.

In fact, multinationals with similar performance are far more than WAL-MART. This year, from the Da Vinci incident, GUCCI sweatshop, Carrefour's food safety... Many famous companies have been involved in scandals. These scandals have some common characteristics: first, selling fake and shoddy food, shoddy food or fake food; two, food labeling is not standardized, there is no complete indication of production date, shelf life and other matters, or subcontract date instead of production date, or even production date has been altered; three, the duty of purchase inspection has not been fulfilled, and the supplier's qualification certificate and food qualification certificate have not been completely obtained according to the requirements; four, it is cheating consumers, mainly manifested in food labels containing false and exaggerated content.

Although these tycoons have problems every time, they admit that the mistakes are very fast. Without exception, they hang out a public apology letter on the official website, or take the reasons of "staff problems", "too fast development of the company, and no training for employees" to prevaricate. However, the problems of an enterprise in its management and strategic positioning are all embodied in the process of employee's execution. If we ignore social responsibility and business ethics, despise the Chinese market and ignore Chinese consumers, the result will be rejected by the market.

But why many Chinese consumers do not understand why these foreign giants will repeatedly check recidivism?

First of all, interest driven, the huge profit margins implied by illegal activities can not be compared with the low cost of illegal activities in China, which leads to the existence of fluke psychology in these enterprises. Especially for the international famous brands with strong economic strength, the penalty fees are more irrelevant. Illegal low cost and illegal high profits form a great temptation. Secondly, there is a lack of regulatory system, and there are loopholes in the relevant law making and enforcement. In the face of transnational enterprises, Chinese consumers are undoubtedly the disadvantaged groups. The only thing they can rely on is strong system guarantee and perfect fair legal protection. This requires top-down governance from the government, so that the relevant departments should resolutely stand in the perspective of safeguarding consumers' rights and interests in a fair and impartial manner for irregularities involving foreign brands and foreign-funded enterprises. It is also necessary for the judiciary and law enforcement departments to thoroughly implement the consistency and seriousness of the law and resolutely punish illegal activities.

Of course, when the cost of obeying the law is higher than the cost of the law, we simply condemn the conscience of the enterprise. Only when the economy is severely punished, and if it is seriously warned about its illegal activities, will its brand value be threatened, then it can make it aware of the seriousness of its illegal activities. In addition, consumers should return to reason from blindly worshipping the consumption concept of internationally famous brands, objectively evaluate and select brands and products, fight back against their violations of their legitimate rights and interests, and earnestly safeguard their legitimate rights and interests. At the same time, in order to attract investment, local governments should not blindly give this kind of international famous enterprises super national treatment, and relax their supervision. Lax government supervision will undoubtedly have an opportunity for their illegal activities.