Clothing Brand Enterprises Such As Li Lang And Qipai "Two Pioneering" Take The West.

"Fujian style clothing represented by Quanzhou is not lacking in culture.

"The cost of a garment is actually very low, but if you want to make money and sell as high as the international brand, you must rely on original design."

Li Lang President Wang Liangxing said.

In recent years, Qipai and CABBEEN have embarked on the red carpet of fashion week in Paris, Milan and New York to enter the international market; L2 is the new brand.

Quanzhou clothing brand enterprises have put forward the concept of "two pioneering" one after another, which has sounded the clarion call for entering the international market.

At the same time, Quanzhou clothing has been promoting its brand through various channels. Meanwhile, it has highlighted the brand personality by increasing original design.

Especially in recent years, Quanzhou fashion brands have collaborated with France, Italy, Spain and other international design teams, while increasing independent research and development, so that the brand has more internationalization elements. This is Quanzhou clothing trying to attract overseas.

Learning from western design concepts

If a company wants to have a unique design, the choice of designers is very important.

In recent years, from Wu Xuekai of Qipai and Ji Wen Bo of Li Lang to Daniel Faret of the seven wolves, Fujian garment enterprises have been hand in hand with internationally renowned designers, playing a prelude for their brand expansion and internationalization.

Enterprises invite international famous designers to join, in fact, they hope to help the enterprises in product development, and join the international fashion elements to make products closer to the international trend.

Last year, in the 2010 wolves international designer series Saint worth's autumn and Winter Conference, the seven wolves not only brought the new quarter design style, but also signed the signing ceremony with the European and American agencies.

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Not long ago, the left bank costumes were formally signed with Ba Lina Ali Lo Dy, a famous international fashion and Lifestyle Research Organization (NellyRodi).

The move is the first time that the left bank has been working with the international design firms for the first time. Nelly Roy will provide an all-around brand consultation service for 2012 - 2013 autumn winter /2013 spring and summer.

Like the European design team, the left bank is one of the representatives of Fujian style clothing. Li Lang (China) Limited has invited senior designers in China to invest hundreds of millions of yuan in research and development of fashion design each year, hoping to get higher added value through original design.

It is reported that he has worked with the French fashion union of Paris to improve their design capabilities.

Children's wear, Fujian Green group and Spain

Spreading Chinese classical elements

"These enterprises are very suitable to build their own brands with the help of European design talents."

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said.

More and more clothing companies choose to join hands with internationally renowned designers, which will greatly help the promotion of corporate image and brand to the international market.

Because breaking the homogenization of the garment industry, we must rely on the designers with an international view. We must rely on the unique vision and design concept, grasp the trend of international development in a timely manner and bring the Fujian style garments onto the international stage.

Nowadays, Chinese elements have become an important component of fashion culture in the world.

According to Lv Yi, art director of imperial clothing, "China Wind" has become one of the indispensable elements of design in recent years. It has been widely adopted by Western designers, forming a new concept of Chinese fashion.

Whether it's freehand brushwork, or exquisite.