The Brand Clothing Market Is In The Doldrums Of &Nbsp; It Can Not Afford To Consume The Price.

The NDRC feels that the daily chemical supplies are going up, and can talk about Unilever, find that instant noodles will go up, and quickly find out what Kangshifu says; in order to stabilize oil prices, golden dragons are also called.

However, as we watched the price of clothing in the market surged from 199 to 299 and 399 in just a few years to 899, the crisis of the clothing industry came quietly.

It is reported that the sporting goods company in the clothing industry has 18 days.

This decline is directly related to its performance. It is understood that after years of rapid expansion, major sporting goods companies have fallen into a low tide this year.

Some analysts pointed out that this is the role of two aspects: first, in

I believe there are many reasons for the bad performance of the companies. But in my opinion, the most important thing is that the price of their products has reached the psychological threshold of the purchasing power of the masses, and not only the sporting goods companies have come to a low tide, but also the garment industry which has been prosperous for many years in China will be in a long winter.

We can compare the price rise process of Anta, which has fallen the most in the stock market.

According to the statistics of first financial daily, in 2007, the factory price of Anta footwear and clothing was 88 yuan and 53.6 yuan respectively, up to 99.5 yuan and 65.8 yuan in 2010, three years.

But after entering 2011, Anta announced that the price of footwear and clothing products increased by two figure in the two order meeting in February and May this year. The price increase in the first half of this year is almost the same as the cumulative increase in the past four years.

We make a rough calculation. That is to say, after May this year, the factory price of footwear and clothing is about 113 yuan and 80 yuan. According to convention, the contract price is generally between eighty percent off and sixty percent off, so the price of footwear and clothing will reach 300 to 500 yuan when sold to stores. The price of clothing and clothing will reach 300 yuan to 500 yuan in May.

According to the data released by the National Bureau of statistics, in 2010, the per capita disposable income of urban residents in China was 19109 yuan per year, and the average monthly income was less than 1600 yuan. We also need to dig out 35.7% Engel coefficient of food consumption. The housing expenditure of 111 yuan per person is only about 915 yuan, and this part of the money should be borne by education, health care, pportation, hydropower, and even some savings.

It can be said that most of the people have already taken on clothes that can not start four hundred or five hundred yuan.

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According to the data of a Shijiazhuang Bureau of statistics, in 2010, the per capita clothing expenditure of urban residents in Shijiazhuang was 832.83 yuan, but how much clothing should they spend on 800 yuan in the whole year? According to the needs of our masses, the 800 yuan should include at least two pairs of shoes, a winter suit, a spring and autumn suit and a summer suit. The average cost to each item is 100 yuan.

The economic situation in Shijiazhuang can basically represent an average level in our country. Therefore, we can calculate the average affordable price of domestic clothing consumption by about 200 yuan at the rate of 100% spillover, and some big cities can reach 400 yuan, which will not be higher.

But the real price of our shopping mall is far higher than that. Not only that, the big clothing companies are still brewing a new round of price rises, such as PEAK announced that the price of footwear and clothing rose by 15% and 17% in July this year, and Lining also announced that the price of the four seasons shoes will rise by 7.8%, and the clothing will rise 17.9%.

In addition to the sports brand, some domestic shipments of clothing manufacturers began to raise prices after the end of the summer sale, such as Baleno and Giordano also quietly raised the price.

Although Semir shouted the slogan of refusing to raise prices on the Internet, some netizens pointed out that their winter sweaters, such as sweaters and knitted sweaters, were higher than last year's average price of at least 50 yuan.

Therefore, the decline in stock and performance of sports companies may be just a signal, and the Domino dominoes will not fall down only a few manufacturers.

Behind the crisis is the shadow of inflation and economic depression. However, it is undeniable that in recent years, the clothing industry has been pursuing profits, blindly raising the prices of products, and even breaking away from the capacity of the masses.

Therefore, when many enterprises fall into a sharp decline in performance, we also see a group of new enterprises such as customers, UNIQLO, etc., which are close to the people, and are rising rapidly, and quickly occupy a large part of the market.

It can be said that the market has not disappeared, but we can not afford the price.