Analysis Of China'S Shoe King Liu Xiang: Enterprises Need The King'S Spirit

Liu Xiang signed AOKANG without any warning in advance, but the news that "the leather shoes boss spent billions of dollars to start the Olympic high-end marketing market" was interrupted.

After the announcement of the formal signing of the two sides, people, after a brief surprise, can not help but celebrate the flagship brand of the national footwear industry and the applause of the national flying athletes.

Although there are no more sensitive content disclosures, such as "negotiation process" and "endorsement price", there are some sources who say that Liu Xiang's professionalism and professionalism of "let me be who I am" and "I am an athlete", and AOKANG group, the 2008 Olympic leather product supplier, is a seamless connection between high-end brand image and "dream is coming out".

Speaking of this cooperation, Liu Xiang said: "at the international fashion capital, the shoe design center has been set up, and the global sales center covering the US and Europe has been established. The international strength and speed of AOKANG brand is impressive. I also like AOKANG's robust and tough business style.

I am very proud to be able to work together with the leading brands of the Chinese national footwear industry.

But Wang Zhentao said: "we appreciate Liu Xiang's strong temperament and self confidence and professionalism that constantly surpass himself and give up to others. Liu Xiang's characteristics coincide with the pursuit of AOKANG brand.

Today, AOKANG group is working hand in hand with Liu Xiang. We will fully support him in the 2008 Beijing Olympic Games.

In the face of many media reporters, the "shoes king" and the "hurdling king" are very sympathetic and tacit agreement on the rostrum. All of these imply that the negotiation process of the "King's appointment" has been surprisingly smooth.

According to the insiders, AOKANG joined hands with Liu Xiang not only to strengthen the positive significance of AOKANG group as a supplier of leather products for Beijing 2008 Olympic Games to promote the 2008 Olympic Games, but also to show the strong strength of AOKANG group as a Chinese private enterprise, and prove that the Chinese footwear industry has the strength and determination to enter the international high-end brand.

Lenovo's announcement of a series of Olympic champions' dream action by AOKANG group and the news of "leather shoes boss spending hundreds of millions of dollars" circulated by the industry all seem to imply that China's footwear giant, which has won the leading position in the world and has made great success in the world, is embarking on a vigorous effort to implement its plan to rob the international high-end market.

Everyone familiar with Wang Zhentao knows that he has a strong Olympic complex.

If the time is 20 years to go back, if it is not because the trademark registration requirements do not allow the registration of trademarks with overlapping meanings with the "Olympic", 20 years later, the best-selling AOKANG will be replaced by the "Olin" of the year.

Whenever we mention this enterprise's past, Wang Zhentao's eyes will become dignified and firm.

In order to support China's sports industry, AOKANG group has sponsored ten thousand pairs of leather shoes in 2000 Sydney Olympic Games.

In 2004 Athens Olympic Games, AOKANG group set up the Athens Olympic Games "AOKANG cheer group" specially, organized hundreds of people to go to the scene to cheer for the Chinese athletes.

In March 22, 2007, AOKANG group finally became a supplier of leather products in the Beijing Olympic Games in March 22, 2007, and officially opened the door to the 2008 Olympic Games in Beijing.

No one knows how hard it is to get the final Olympic ticket. No long-term insistence on the dream, no continuous innovation of brand competitiveness and no long cherished social mission, AOKANG group will hardly win the entrance ticket to the International Olympic stage after the Bank of China, Sinopec, Air China, Lenovo and Haier.

"The signing of AOKANG group Liu Xiang, it can be said that at the level of the enterprise will bear a certain commercial risk.

It is known to all that random accidents happen frequently in sports fields. Whether Liu Xiang can win the champion of the 110 meter hurdles of the Beijing Olympic Games in 08 years, there is no way for saints to predict the answer ahead of time.

But as a representative of the AOKANG group, a Chinese private enterprise that is infinitely complex about the Chinese sports industry and the 2008 Beijing Olympic Games, I would like to encourage Liu Xiang to win another success with his own practical actions. Success and miracles need strong backing to support them.

I believe Liu Xiang will show himself well, just like I believe China will be the most successful sporting event in the world in 2008.

Wang Zhentao replied with a smile when he asked the reporter why he chose to sign Liu Xiang at this time.

The 20 year's effort is only due to the innermost feelings of the Olympic Games and the eternal complex of national sports. It is this eternal complex that has accelerated the process of AOKANG embracing internationalization.

There is a popular saying in the industry: if an enterprise spends the same cost in advertising, it can only raise 1% of its brand awareness, and if it sponsors the Olympic Games, it will increase 3%.

If you add Liu Xiang, people seem to hear the footsteps of AOKANG sprinting to the world shoe king.

AOKANG people understand that no industrial enterprise in the world can achieve rapid success, and the internationalization of China's footwear industry is no exception.

As long as we have a real sense of social responsibility and can continuously create value for the public, success is a matter of course.

In fact, before signing the Olympic champion Liu Xiang, AOKANG has been trying to express the enthusiasm of corporate citizens for Chinese sports and national public welfare from various angles.

In May 10, 2007, an action launched by AOKANG group for the Olympic champion's dream was officially launched and the sailing of the "public Olympics" was raised.

Subsequently, the AOKANG group gradually realized the dream of "a fulcrum for light" - "Yangling AOKANG children's rehabilitation ward" in Yangling. Tian Liang's dream of "showing love and realizing the dream of AOKANG - Tian Liang AOKANG love ward" was the dream of Gao Min's "for the distant call - Gao Min Gao Min Beijing Sport University poor area sports support scholarship", and Wang Junxia's "dream accelerated run - Wang Junxia invited you to run to 2008" dream.

Since the success of AOKANG's "deep plough industry chain" and the supplier of leather products for the 2008 Beijing Olympic Games, the market has also been constantly increasing the AOKANG brand's efforts to expand its efforts to enter the high-end international market.

As for the understanding of internationalization, Wang Zhentao has another interpretation: "internationalization is not just a slogan."

The first is the product going out, followed by the product marketing network going out, then the brand going out, and finally the whole national craft going out.

There is no doubt that the most important opportunity for Chinese enterprises to travel on the international road is the opportunity. The upcoming Olympic Games in Beijing in 2008 will undoubtedly be the best opportunity for enterprises to truly internationalize themselves.