Inventory Of The Most Creative Chinese Clothing Brands In 2011

This is a sufficient one. compete Industry. There are few industries in China, like the Chinese clothing brands, which are fighting for the survival and development.

In 2011, the fashion brand market was revival. network Key words become the most popular words in this industry, because they know that in order to survive in the rivers and lakes, they must understand the rules of the game and understand their competitors. Who is the creative giant of the Chinese clothing brand market in 2011?

　　 network Creative articles

Fans: Hollywood blockbuster

Just as the Hollywood blockbuster is expected, the advertising campaign of Internet clothing retailer "fan Kai Cheng" is everywhere, whether bus, subway or advertising column, everyone's shadow is everywhere, even the field of TV screen has been swept away by it. Countless netizens then created their own "fan guest" body, which quickly transformed into a viral marketing that swept the north and south of the river. This way of publicity is very novel This is especially suitable for young Chinese urban youth.

　　 vancl (VANCL), it can be said to be the first brand of contemporary Internet lifestyle in China. According to public information, sales of $1 billion 850 million in 2010, ranked fifth in B2C online trading TOP30.

We hope to attract young urban people with its simple and practical fashion style. The spokesperson of the brand includes Han Han, a popular writer and racing driver. In the advertisement, he appeared in a simple T-shirt and jeans, and muttered to himself his love (including "night night stalls, racing cars") and his personality ("I only represent myself"). Like you, I am a guest. " )

Van GEE pin advocates a simple and decent lifestyle, adheres to the quality and reasonable price of the international line, and is committed to providing high-quality and exquisite life for the new Internet population.

As all fans show, Chinese young people are attracted by groups, hoping to express themselves better. These groups can be online or offline, and can also be virtual or real.

Dream Bazar: 7 days' quick response

The product is always the most important item in the list that Li Shudong must see every day. "Now is product driven, and in the future will be product driven, product is the core, and ultimately the customer is buying products. Express is just a little faster, better service; marketing do better, just let customers know faster than the brand of dream bar. Ultimately, the core is product. The product has no core competitive advantage and no sense of fashion. Customers will be disappointed when they get it. " Li Shudong always believed that e-commerce is just a channel, a marketing means, the core is the product. The product oriented approach has made the dream bazaar continuously optimize and integrate the entire supply chain from the beginning, forming a rapid response supply chain mode.

Traditional enterprise clothing enterprises use order system, and have at least half a year's production cycle to produce to factories. But dream bazaar can do seven days from order, product production and warehousing, and the turnover of product chain is very fast. The products of a band in dream bazaar are usually divided into four batches according to the sales cycle of two months. One batch has seven days, and three times the opportunity to counter the order.

7 days of rapid response, whether for business enterprises or traditional enterprises are very difficult proposition. This requires not only the effective docking of the network platform from the front desk to the backstage factories, but also the strong control of the upstream manufacturers. With the rapid expansion of the scale of e-commerce enterprises, the problem of supply chain has become the focus of attention of private brand enterprises.

Over the past four years, the dream bazaar has been doing two or thirty thousand orders per day from a few or a few hundred, and its entire supply chain has been constantly optimized and upgraded. Today, dream bazaar has set up a branch in Beijing, Shanghai and Guangzhou. As a result of the DM talents concentrated in Shanghai, Li Shudong has set up DM marketing headquarters in Shanghai, IT is mainly in Beijing, and dream bazaar has set up our IT department in Beijing, while Guangzhou is the headquarters of Meng bausa's product design and production. All parts of the dream bazaar are scattered in different offices, and only Guangzhou headquarters are scattered in several different office buildings. Unlike many large scale offices of electric companies, dream bazaar lives like a dwelling. {page_break}

　　 style Originality piece

Long season: thousands of new products every quarter

The company was listed on the Shenzhen Stock Exchange in August 30th, and the company became the first A high-end stock.

Women's clothing has the characteristics of novel design, high technology content, strong fashion, small batch, short cycle and fast change. It can be said that design is the soul of women's clothing.

The company insists on product independent design and development, investing a lot of money every year in product design and development. In Beijing and South Korea, Seoul has set up a R & D design center with high salary to hire Korean designers. At present, Rand has established a high-quality and international design and research team with 121 people. We can design thousands of new products every quarter to ensure that the product design is synchronized with the world fashion trend, ensuring the richness of each brand product and the strong market competitiveness.

In order to maintain the company's unique competitiveness and quick response capability in the supply chain, the company has always retained the focus and core production capacity, and has created a group of high quality production management and technical personnel, forming a skilled workforce and technician team to meet the needs of the company's high-quality products.

After years of development, we have established a well-known brand position in the field of high-end women's wear. Excellent product design and brand management have led to more and more loyal customers. In the 5 consecutive year, the "brand" brand has been listed in the top ten women's clothing industry of Beijing billion yuan by the Beijing business information consulting center, and has won the best sales and best suppliers such as Wangfujing department store, big business group, Cui Wei, Zhuang Sheng Guang Guang, Shuang an, etc.

Voice: no speaking style, just talk about elegance.

Style originates from realm and realm changes life. When elegant consciousness runs through the creative depths of every work, it brings amazing admiration.

He did not talk about style, only about elegance. With its elegant and fashionable modern feminine style as its brand style, Gliss makes her brand image unique and self styled. It advocates modern women's self-confidence, independence, intelligence, gentleness and elegance.

From the name of France fashion Boulevard Champs Elysees, she has accumulated many years of brand management strength into the Chinese women's clothing market, and has opened chain stores in more than 100 large and medium-sized cities throughout the country. The reason why she has gradually expanded her market share in thousands of women's clothing brands lies in its four unique advantages, namely, accurate positioning, rich style, quick response and exquisite fabric. Adhering to the four advantages, the singer has a strong design adaptability and great brand compatibility, and is good at catching every business opportunity and uninterruptedly listing.

"We have been working hard to create a unique style of our own brand," she said.

For more than 10 years since the founding of the brand, the singer has taken the "first class women's clothing brand, with high quality products and services to meet the needs of the market" as the goal of career pursuit, and has gone through the extraordinary development road. Mr. Xia Guoxin, relying on his professional knowledge and profound perceptive ability of fashion master's postgraduates, combines the fashion spirit of French fashion boulevard with the aesthetic taste of Chinese women, and integrates them into the brand of singer, creating a graceful and romantic GEIs fashion world.