Balanced Development Between Fashion And Practicality

"Fashion sense is certainly the most important thing for women's clothing, but this year's price performance is becoming more and more valued by customers." The head of a women's clothing company said in an interview with reporters. Affected by the economic environment, women's clothing enterprises are adjusting their product mix according to market demand, increasing the proportion of domestic sales, carrying out transformation and upgrading, and working hard to develop new markets. As an important channel to expand the market, the Intertextile fabric exhibition, which has penetrated the professional essence, continues to be sought after by enterprises.

　 Adjusting rhythm to avoid risks

In 2011, due to the fact that the world economy is not well known, production costs are rising, the pressure of RMB appreciation is increasing, and the consumption demand in the international range is relatively low, the fabric business is under pressure. Some clothing companies even seek to replace the original fibers with similar quality and lower cost to save costs. The external sales volume of fabric enterprises has declined, and the profit margins have been narrowed. In this case, women's clothing enterprises in the forefront of fashion should adjust their tempo and seek suitable space for development under the premise of avoiding risks.

Jiang Jiangang, deputy general manager of Jiangsu Xinmin textile Polytron Technologies Inc, told reporters that in the first half of the year, the production and operation of the company were steady, production and sales were unblocked, operating income grew year-on-year, but its efficiency had declined. He believes that in the face of sudden changes in the external environment, we must "strengthen confidence, not panic, strengthen management and internal strength". At present, Xinmin textile is transforming and upgrading by adjusting the industrial structure, product structure, customer structure and market structure. "While developing new customers, we should increase the screening and identification of customers and strengthen the control of production risks. The key is to make the best products, give full play to brand advantages and expand the overall competitiveness." Li Daqing, deputy general manager of Wujiang Fuhua Weaving Co., Ltd.

Actively preparing for Intertextile Fabric Huang Hua, manager of the Jiangsu Thailand Hua Industrial Co., Ltd., feels that the export market in the first half of the year is obviously insufficient, and the trend of outward movement is accelerating. Jiangsu Huayi Clothing Co., Ltd. Zhang manager also said that the first half of the export market downturn, improved in the second half, but the impact of the global economic downturn, the end of this year to the beginning of next year, the market outlook is not optimistic. The domestic market is stable in the first half, or slightly rebounded in the second half.

Women's clothing design veteran, formerly Hangzhou Jimei printing and dyeing Shen Xuefeng, director of marketing, believes that based on the current economic environment, women's clothing is going to be exquisite and delicate next year, requiring the fabric to be neat and exquisite, and no longer favor jacquard fabrics. "Because of the economic downturn, people don't like to wear fancy clothes, and brand clothes often introduce simple and basic money, and also affect the trend of fabrics." Affected by the economic environment, enterprises with no development capability are becoming more and more difficult to survive, and the order quantity of enterprises with development capability has also declined. The global economic downturn and the pressure of RMB appreciation and production costs have become increasingly difficult. Export orders have been transferred to East Asia, forcing some enterprises, especially export enterprises to carry out transformation, and the proportion of domestic sales will continue to increase.

　 Targeted development of powerful maneuver

Yu Jianmao, general manager of Jiangsu's stock group, believes that under the current circumstances, if an enterprise fails to prepare, it will directly affect the survival of enterprises. At the end of last year, the stock market has predicted that the product will be adjusted this year. The principle is to use its advantages to study the market and develop ultra-thin products. Women's wear Summer fabrics. "This year we have improved product quality at the level of new product development, doing something relatively high value added, increasing development efforts to the European and American markets, and increasing profit margins to make up for the pressure of RMB appreciation. In the domestic market, we should focus on developing targeted fabrics to increase the proportion of domestic sales, according to the state's efforts to develop the western region. The practice of Jiangsu Thailand Hua Industrial Co., Ltd. is to actively develop new markets, and on the other hand, to seize the upgrading of customers in the US and Europe and increase cooperation with high-end customers.

In view of the market situation this year, Wujiang Fuhua takes corresponding measures to further close to the market and integrate into the market. Li Daqing introduced that Fuhua's practice first is to increase the research and development efforts of fine denier F polyester products, improve the texture and replace some of the nylon products. Secondly, develop dyed fabrics for the market demand of low carbon and environmental protection, increase the research and development of Imitation cotton products instead of cotton products, and further optimize the products of TSE lung. In marketing, strengthen direct sales, increase direct dialogue with brand customers, increase the frequency of promotion and promotion of new products, optimize store marketing, use existing stores to strengthen cooperation with customers, and continue to develop dealer channels. "Foreign clothing traders are no longer purchasing raw materials for their own processing, but in China's establishment of processing companies or commissioned processing companies to complete the processing of clothing, so related fabric purchases are mostly concentrated in domestic trade or indirect foreign trade. Therefore, on the one hand, we should further integrate domestic customer resources, improve cooperation with customers and stabilize domestic demand; on the other hand, we should increase publicity through exhibitions and other channels.

Because the world's leading chemical fiber equipment technology, Jiangsu Xinmin textile Polytron Technologies Inc production of polyester differential products in the same industry, higher interest rates, high value-added products. Silk and silk interwoven fabrics, rayon and rayon interwoven fabrics, and all kinds of high-grade materials play a leading role in similar products in China. At present, two kinds of products are mainly developed: one is polyester differential fiber, the other two is high-grade textile fabric. "Differentiation is a way to gain advantage and reduce external competition, and it can get relatively large profits. Wujiang is a gathering place for textile industry. The homogenization of products is common and competition is fierce. To this end, the company has been pursuing the development of differentiation, relying on our advantages in equipment, technology, talent, management, and so on, in the product and channel efforts, through constant efforts, with the accumulation of quantity to achieve qualitative change, to achieve differential competition. Jiang Jiangang said.

　　 "Three innovations" Epee

In the interview, enterprises have mentioned product innovation, channel innovation and brand innovation without exception. This "three innovation" has become the Epee for enterprises to respond to market changes.

In terms of channel, there is a common consensus among fabric enterprises. "Jiangsu's Huayi Clothing Co., Ltd. Zhang manager said:" in the export market, we mainly expand by participating in the exhibition. Intertextile fabric exhibition is a platform combining professional and trade. The expansion of the domestic market is mainly achieved through the spread of word of mouth in the exhibition and industry. " Jiangsu Huayi Fashion Co., Ltd. hopes to meet more Brand Company and excellent designers through exhibitions, because "enterprises hope to upgrade from OEM to ODM, expand OEM, make ODM stronger and try OBM", so at this Intertextile fabric exhibition, we will exhibit fabrics and display garments according to the technological features.

In terms of product innovation, the consensus of enterprises is that "no product innovation can survive". Jiangsu Thailand Hua Industrial Co., Ltd. to strengthen the research and development of new materials application and new technology, and strive to improve the added value of products. Fuhua products are located in "high, special, new and fine", focusing on leisure, fashion, sports and outdoor clothing materials, focusing on fine denier products, Tsun lung products and dyed fabrics. According to introducing, this year Fuhua focuses on the fabric of yarn dyed fabric, Shu Fu special fabric and MIX fabric. The yarn dyed fabric is made of raw liquid spinning yarn. The dyeing and finishing process is shortened, and the environmental pollution is reduced. After finishing a series of fabrics, the fabric can be used for making jackets and down garments. The fabric of shurfu is woven with high density F nylon yarn (20D/35F), and is dyed with environmental protection. The style is light, perspective, and the handle is sticky and slippery, and the weight of each square Mick is less than 35 grams. The surface of MIX fabric is crisscross, crisscross and crisscross. At the same time, there are also hollow yarn (DuPont), Imitation cotton yarn, nylon cold ice and other new yarn. Jiangsu shilke group focuses its product innovation on further developing its own specialty, super fine Yang white composite silk fabric. This year's exhibitors are ultra-thin, high twist products, because "this can reduce the occupation of liquid capital and increase the added value of products". {page_break}

In terms of brand innovation, Jiangsu's Xinmin textile Polytron Technologies Inc's "silkworm regenerated cellulose silk fabric" and "silkworm Flower brand polyester FDY full draft yarn" are famous brand products of Jiangsu province. Recently, the "silkworm flower" trademark was selected by the Jiangsu provincial chamber of Commerce as the "international famous brand of Jiangsu province's key cultivation and development in 2011~2013".

　　 "We have combined brand innovation with product innovation. We have established product R & D institutions in two major sectors: chemical fiber and weaving, and set up a school enterprise product development base with tertiary institutions.

In addition, we have a complete set of management systems to encourage, reward, supervise and implement product innovation and brand innovation. Jiang Jiangang said. Fuhua's brand building has been in a subtle way. Li Daqing said that clothing manufacturers pursue low cost and high quality products, and expect to establish a stable and high-quality product supply chain, which requires high quality cooperation. Therefore, Fuhua strengthens ties with the brand customer alliance, achieves strong joint efforts, provides good product supply, and provides surface, auxiliary and internal materials centralized purchasing, providing quality products for garment manufacturers, and reducing its procurement process and procurement costs.