Chengdu Shoe Enterprises Should Appreciate The Brand "Assembly Number".
Export of labour intensive commodities declined
In October 24th, the latest data of Sichuan provincial chamber of Commerce showed that in the first three quarters, we entered
Exit
Exports and imports all exceeded the level of last year, and the increase is 16.4, 21.5 and 10 percentage points higher than that of the whole country.
However, under the overall upward trend, many labor-intensive commodity exports have dropped sharply.
Among them, clothing fell by 38.4% over the same period last year.
"RMB appreciation has great impact on the export of labor-intensive goods in our province, but it is also an opportunity."
The director of the foreign trade department of the Provincial Department of Commerce, for example, said, "under the background of RMB appreciation and compressing the profits of enterprises, only by adjusting the product structure, increasing the added value of products and brand value can enterprises survive and develop, especially in the future.
labour
Intensive enterprises. "
Chengdu shoe enterprises begin to reflect
As the provincial commerce department responsible person said, under the tremendous pressure of RMB appreciation, many shoe industry in Chengdu also began to reflect constantly.
A manufacturer mainly engaged in border trade women's shoes revealed that the original profits were not high, which was reduced to below 3% because of the continuous appreciation of the renminbi. "Before it was mainly settled in US dollars, at the beginning of this year, we had settled in Renminbi, and settled according to the exchange rate on the date of signing the contract.
But this also greatly reduces the order quantity.
It is reported that, in addition, many Chengdu shoe enterprises have to agree on the forward exchange rate with their clients to reduce the exchange rate.
RMB
The pressure brought by appreciation.
"But these are not permanent solutions. We are now considering how to start the brand and increase the added value of the product."
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