2011 The Feature And Comprehensive Review Of The Fifteen Ningbo Expo

Heavy curtain

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According to preliminary statistics, during the four days, the Expo attracted more than 50 countries and regions from the United States, Italy, the United Kingdom, Australia, Japan, Korea, Russia, Uruguay, Saudi Arabia, the United Arab Emirates, India, Latvia, Hongkong, China and Taiwan, and more than ten thousand buyers and businessmen from all over the world in more than 20 provinces (municipalities) and autonomous regions. The proportion of exhibitors and high-end merchants increased, and the number of visitors reached 6 million.

There are 2200 exhibition booths in this year's fair, including 8 exhibition areas, including men's wear hall, fashion ladies' wear hall, children's wear exhibition area, brand clothing exhibition area, OEM exhibition area, accessories / clothing machinery Museum, international exhibition area, and production brand clothing direct selling hall.

Exhibits include clothing, clothing machinery, accessories, clothing, CAD and other clothing on the middle and lower reaches of the industrial chain, from 392 enterprises at home and abroad, 316 brands participating.

The Expo will always focus on the theme of "creative Ningbo, neon East". It has held a series of clothing professional (economic and trade) activities such as clothing display, international purchasing order meeting, E+ wardrobe electronic commerce docking conference, national local department store association work conference, fashion and Film International Symposium, circulation trend release, designer original works release, fashion brand show and so on, which fully demonstrates Ningbo's "clothing capital" and "fashion capital".

Brand exhibition for innovation

This year, the ceremony for the 15th anniversary celebration of the Expo is nothing more than Ningbo clothing enterprises collectively create their own brands. Many enterprises have launched a brand new brand at the Expo.

"More than 100 years ago, Ningbo's red band tailor went out to earn a living by relying on a ruler and a pair of scissors.

In twenty-first Century, the descendants of the "red gang" tailor created a creative pen, creating a fashion road to the world through inheritance and innovation.

Zhou Xueming, deputy director of the office of the Organizing Committee of the clothing festival and deputy director of the Municipal Commission of letters and commissions, said.

At this fair, Ningbo's independent clothing brands, including the newly created brand, have attracted the attention of professional businessmen.

YOUNGOR clothing's YOUNGOR, GY, MAYOR, YOUNGOR CEO, Hart Schaffner Marx, HANP six series of brands in the exhibition high-profile appearance, showing YOUNGOR's integration of the garment industry has made a big step forward.

In July, coronation, one of the top ten Chinese professional wear brands, was newly crowned. This year, we changed the "habit" of the positive display and launched the "25~35" young consumer group.

It is understood that this is only one of the strategic pformation of "multi brand and internationalization", which has also launched a series of brand new high-end leisure business suit, and founded the "Zhuo Yang Joyum" online shopping clothing brand.

In the field of women's wear, Ningbo's women's wear brands such as Taiping bird, fig, de Mana, STEVE&VIVIAN, ESback, Dan Kun Yun, Hua Shi Mei and so on have made a collective appearance in the fashion women's wear hall, which was first established by the Ningbo fair. This shows that today's clothing industry in the country has been "women do not want to be".

S&V, ESback, de Mana and other fashionable women's clothing brands have attracted a large number of merchants to ask for agents and franchisees. Shanghai's Bela Vera and Hangzhou's katheya women's clothing also attracted many businessmen to come to negotiate, which fully demonstrated the attractiveness of the women's clothing market.

At the same time, the Ningbo children's wear brand also has a brand-new display, including one stop, Barbie Lele, spring sprout and so on. Barbie Lele has attracted about 25 franchisees, and the renewed children's clothing has received 25 million yuan of intentional order from home, and signed 12 stores on the spot, reaching 50.

It is understood that at present, Ningbo children's clothing has initially formed a brand lineup development lineup, and there are more than 20 independent brand children's clothing enterprises.

Visible, Ningbo clothing industry men's wear, women's clothing, children's clothing go hand in hand, balanced development pattern is taking shape.

What is worth mentioning is that the OEM field is in the "overlord" position clothing enterprise, also has the independent brand.

Shenzhou International Group invested 186 million US dollars in the creation of sportswear and children's wear brand Maxwin (Ma Wei).

Reporters at the scene found that this year's Expo "foreign faces" show a lot, there are Korean women's clothing brand "Nabee", the British Royal handmade customized brand "Henry Bailey" and so on.

According to statistics, overseas exhibitors accounted for 25% of this year's Expo, which came from Britain, Japan, Korea, Hongkong, China, Taiwan and other countries and regions.

In addition to the exhibition, there are 2011 International Garment professional (economic and trade) activities, including the "Sino British textile and garment production and Research Cooperation Center Exhibition", "International Symposium on fashion clothing and film", and the second international procurement order meeting of the Ningbo Clothing Fair.

Among them, through the "Sino British exhibition", a group of British clothing industry experts will cooperate with some Ningbo garment enterprises in the field of technology and design.

This year the scale of the "pnational purchasing order meeting" has doubled. There are 75 high-quality textile and garment purchasers from 21 countries and regions, and more than 110 garment enterprises such as Ji'an special Clothing Co., Ltd., Tim Da button Co., Ltd., Yida Dafeng Cashmere Products Co., Ltd. and Peng Li fashion company, etc., for hundreds of "one to one" negotiations, reaching more than 80 cooperation intentions. Among them, 40 suppliers, namely garment enterprises, have received the proofing request, and 8 suppliers have received the factory inspection request.

At the same time, the fashion atmosphere of the Expo is getting stronger and stronger.

The 19 fashion show in the history of the Expo, which took place in the 6 hall in three days, is full of seats.

Taiwan designer Liu Meifen and China's 11 cutting-edge designers are all carrying original design works on the site of the Expo, explaining the trend of the trend.

In addition, nearly 10 garment brands have also released new products in the form of walking show.

"At other clothing professional exhibitions, we have never seen so many fashion show activities in the exhibition hall. The Ningbo fair is indeed a pioneering work."

Shanxi clothing buyer Mr. Wang said.

At the two ends of the design and marketing of "smile curve", the current Expo has also done enough service for garment enterprises.

2012/2013 the autumn and winter textile fabric trends in China are released in a static display, which showcases thousands of trend fabrics developed by hundreds of textile enterprises such as YOUNGOR Sino Japanese textile printing and dyeing company and Ru Tai textile company, which provides creative and design inspiration for the development of new products in the next season.

E-commerce has become a new way for many garment enterprises to expand their sales channels. The e-commerce docking activities held at the current fair are well received by exhibitors and become a highlight of this Expo.

The 2011 China Apparel Industry Summit on e-commerce applications held during the period and the China garment industry e-commerce Procurement Association is the first national apparel e-commerce docking conference held in China. At the meeting, "2011 China's best e-commerce model for clothing e-commerce" has been awarded to Ningbo. Bo Yang has also become one of the top ten apparel e-commerce service demonstration units in China in 2011.

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Domestic and export pactions are active

"This year's fair shows a clear division of the exhibition, and image display has also been upgraded.

Over the past few days, the booth of our exhibitors has been booting up, among which there are many professional customers, and the cooperation reached has reached a new high.

Fenghua exhibition director told reporters.

Many of the first time exhibitors have tasted the sweetness at the current fair, such as Huayi clothing, which received orders of $500 thousand; morning star received $900 thousand from the Hongkong customers for the blouses, the order of $1 million for Italy customers, and the order of 150 thousand pairs of socks from Japanese customers. The amount reached 125 thousand dollars; the Kang Lian received an order of 100 thousand pieces from the Indonesian merchants. In October, golden autumn reached a total of 6 cooperation intentions with the domestic and foreign merchants at the exhibition, and the intention amount reached 1 million 600 thousand yuan, actually the order was 800 thousand yuan.

The Fenghua silk shirts general factory has received orders from 420 thousand merchants of India merchants. The giant Hawks have attracted many foreign businessmen to place orders, 6000 businessmen from Spain, 200 thousand US dollars from Korean businessmen, and 300 thousand US dollars from European merchants. The orders of Huahong knitting company received 800 thousand US dollars from Hongkong merchants and US customers 700 thousand US dollars. The cooperation between Jia Jia Wen and domestic merchants has reached 6, the total amount is 700 thousand yuan, and the cooperation between Guang Guang garment and domestic and foreign merchants has reached more than 10, and the intention amount is as high as about 5500000 yuan. The Cixing spinning machine is also favored. Domestic merchants have written the following items, the actual paction amount is RMB yuan, the foreign trade order is written, the turnover amount is up to $6000, and the intent amount at home and abroad is as high as RMB. Some of the exhibitors are also very rewarding.

Some of the first exhibitors have expressed the willingness of the organizing committee to expand the scale of exhibitors next year.

For example, the first time lanisa (Larissa) fashion ladies from Korea will combine the static display with the dynamic show, which is quite popular in the exhibition hall. The head of the Korean clothing association of Busan, who organized the exhibition, has booked the booth area of 500 square meters for building 6, which indicates that 12 men and women's clothing brands will come to Ningbo to participate in the exhibition next year.

It is reported that the sixteenth Ningbo international costumes Fair will be held in Ningbo International Convention and Exhibition Center in from October 25 to 28, 2012.