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E-Commerce: The Inevitable Choice For The Future Development Of The Clothing Industry

2011/10/29 8:58:00 44

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With the development and popularization of network information technology, e-commerce has made great progress in China with its unique advantages over time and space, low cost and wide dissemination. As a new marketing channel, clothing e-commerce is a trend and an inevitable choice in the future.

First, the current situation of clothing E-commerce

At the beginning of 1994, China's clothing enterprises began to participate in e-commerce. By 1999, hundreds of garment enterprises have been involved in e-commerce in China, and more than 10 of them have provided online shopping services. In addition to the impact of the financial crisis in 2009, the number of online shoppers and the size of online shopping will continue to grow by 2 digits. In 2007, the scale of clothing online shopping in China was 7 billion 520 million yuan, and the number of people buying clothing online reached 27 million 560 thousand. In 2008, the scale of clothing online shopping in China reached 17 billion 110 million yuan, and the number of people buying clothing online in China was close to 50 million. In 2009, the size of China's clothing online shopping market was 30 billion 520 million yuan, and the number of people buying clothing online was 87 million 880 thousand. It is estimated that the number of users of clothing online shopping will reach 178 million in 2011, the scale of clothing online shopping will reach 70 billion 300 million yuan, and that of China's clothing online shopping market will reach 713 billion yuan in 2012.

Although China's clothing industry network marketing market is still in the development stage, but the development space is very huge. With the growing maturity of the basic environment of e-commerce in China, the business mode of apparel network marketing has been spanformed from the original concept to a business form with a clear profit pattern. For example, China's relatively mature B2B business websites, Alibaba, Taobao, China apparel network, PT37 net and so on have provided a very good platform for the development of e-commerce in China's clothing industry.

In 2007, China's apparel e-commerce portal, the world apparel shoe and hat net, strives to create a global industry portal, providing a comprehensive integrated service platform for the industry, pursuing vertical services, meticulously extending to all aspects of the industrial chain, with the unique service system of independent innovation, and constantly evolving new service items based on the platform.

The world clothing shoes and hats net has advanced business experience in network technology and shoes and clothing field. It makes use of abundant domestic and foreign customer information and human resources, as well as powerful Internet e-commerce platform, which has the most abundant and authoritative professional database, such as business opportunities, enterprises, products, talents and so on. It provides fast business information and high-quality and efficient industry portal website for clothing and shoe enterprises all over the world.

It can be seen that the garment network has gained considerable development in recent years. For example, eBay, Taobao, world clothing shoes and hat nets and other shopping sites currently sell clothing, electronics and other commodities, business is booming. At the same time, in order to enhance the visibility of enterprises and brands, domestic garment enterprises have set up their own enterprise websites, and try to launch online shopping services on the website to publicize brands, increase sales and enhance the competitiveness of enterprises.

Two, the problems of clothing E-commerce

At present, the development of apparel e-commerce in China is still in its infancy, and there are still a series of problems in the development of clothing e-commerce.

(1) running in between new operation mode and traditional business mode

E-commerce is a new mode of operation, and any new mode of operation will inevitably go through a running in period when it touches on the traditional business mode. Especially for the garment industry with its low threshold, the clothing network sale is a new test of surprise and challenge.

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(two) the new operation mode is facing potential safety hazard.

The safety problems of clothing e-commerce mainly lie in online payment, network security and laws and regulations. First, online payment. According to the survey data of CNNIC, the proportion of online payment by bank card is increasing year by year in the payment method of online shopping. It is very important to ensure the safety of online payment. Secondly, network security and laws and regulations are prominent problems in online shopping. The hidden danger of network security has reduced the trust of netizens to the Internet. This is also an urgent problem to be solved in the development of clothing e-commerce market.

(three) the new operation mode of logistics distribution system is backward.

E-commerce is fresh, fashionable, convenient and efficient, but at present, the logistics and distribution of products has become the bottleneck of e-commerce development. According to the survey data, the ideal online shopping delivery time for 2/3 consumers is "within 24 hours", while only 14.6% in the "24 hours" can be displayed, less than 1/7. At present, China's commodity distribution, even for the same city distribution, the fastest need 1 hours, the longest takes 2 days. Clothing is a seasonal and popular product, and the bottleneck of logistics distribution affects the development of online shopping in the clothing industry.

(four) uneven distribution of new business models

According to the China intelligence network report: in 2010, 86 million people in 21 cities bought about 115 billion 900 million yuan of clothing on the Internet, an increase of 80%. Among them, 39 million people in Beijing, Shanghai, Guangzhou and Shenzhen four had purchased 42 billion 200 million yuan of clothing online, accounting for 50% of turnover and shopping. Other areas are mostly concentrated in the eastern coastal areas or inland developed areas. With the popularization of Internet technology and the enhancement of people's Internet awareness in the Midwest, the central and western regions will have great room for expansion and great potential for growth.

Three, solutions

(1) speed up infrastructure construction and constantly improve the new operation mode.

As a new operation mode, e-commerce needs to constantly improve its operation mode in the running in period with the traditional business mode. Advanced computer network infrastructure and loose telecommunications policy are prerequisites for the development of e-commerce. In the construction of infrastructure, enterprises should accelerate the pace of information construction, equipped with necessary electricity in business necessary network facilities; between enterprises and enterprises in electronic commerce. How to establish mutual trust between enterprises and consumers is very important. Such as Taobao, Alibaba and so on are rich in SME and personal customer resources, complete product and spanaction information, and efficient network credit evaluation system. This not only opens up a new access to credit business between SMEs and banks, but also enables more people to try online shopping.

(two) perfect the new system and set up corresponding policies, laws and regulations.

The government can make use of its influence to publicize and guide the public and enterprises through various channels, enhance its awareness of new things such as e-commerce, encourage enterprises to change their ideas and take an active part in the enthusiasm of e-commerce, so that e-commerce can really combine with domestic enterprises to form a benign interaction. At the same time, we should further enhance public trust in e-commerce and encourage more public participation so as to promote the development of e-commerce.

At the same time, in order to improve customer trust of clothing e-commerce, it is necessary to establish a set of corresponding policies and regulations to restrict network spanactions.

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(three) improve the logistics management system and shorten the delivery time.

E-commerce should make full use of its advantages of convenience and speed, so that the logistics and distribution of products will no longer become the bottleneck of the development of clothing e-commerce.

Raise awareness of the importance and urgency of developing logistics. Logistics is an important part of infrastructure development in economic development. The development level of logistics industry is one of the important indicators to measure the level of economic and social development and the comprehensive service function of cities. Secondly, establish a new logistics management system. The establishment of a new logistics management system.

(four) constantly innovate and expand the regional distribution of new business models.

Enterprises should seize the opportunity to design more distinctive products and expand the market of clothing e-commerce in view of the needs of people in different regions, ages, incomes and educational backgrounds.

Four, the development trend of clothing E-commerce

With the continuous development of e-commerce, its trading mode will gradually change from C2C mode to B2C mode. Although the C2C mode is economically convenient, some enterprises will invest in establishing their own e-commerce website in order to establish their own brand and give their customers a more honest image, so that they can spanition to B2C mode. At the same time, because the clothing itself represents a person's personality, and each person's personality is different, so different personalities need different personality services, which requires the clothing e-commerce website to provide a variety of personalized services.

Clothing B2C spanaction volume of 2 billion 400 million yuan, accounting for 7.8% of the proportion of clothing online shopping spanactions, year-on-year growth rate as high as 99.8%, the growth rate is higher than the overall growth rate of clothing online shopping market. AI predicts that the clothing B2C will continue to grow rapidly in the next three years, and the spanaction scale in 2012 is expected to exceed 18 billion yuan. In front of the data, we are convinced. Want to play a role in the Internet? The world clothing shoe and hat net serves you wholeheartedly. Here you master the industry information for the first time, so that you can stay at home and easily understand the trends and limitless prospects.

With the deepening, popularization and opening up of the Internet, with the rapid development of technological means, the growth rate of the clothing e-commerce market is far beyond the imagination of the Chinese people. At the same time, through a large number of pioneers such as Taobao and PPG, the market has spared no effort in nurturing. Through the guidance of users' consumption thinking and consumption habits, the websites have greatly strengthened the user experience and continuously introduced new products that meet the needs of users. The difference between online shopping and field shopping has been getting smaller and smaller. The world clothing shoes and hat nets have kept you from home, easily mastered the clothing information, and even surpassed some aspects. Nowadays, the field of clothing e-commerce has entered a period of rapid growth, and has begun to explode and become a new favorite of urban white-collar workers.

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In short, clothing e-commerce adopts the technology of computer, communication and network interdisciplinary. The development ideas are new and unique, and meet the needs of the development of the times. It will continue to play an increasingly important role in increasing clothing comfort, improving people's quality of life, improving people's working conditions, and meeting the needs of certain special industries and special occasions. At the same time, it can improve the added value of products, arouse people's interest and promote consumption, and help to promote the development and revitalization of clothing e-commerce. The development of future clothing will be directed towards the development of intelligent clothing with high added value and high technology applications. The integration of different industries, international division of labor and global market share will be the inevitable trend of the high-tech clothing market in twenty-first Century.