Three Major Achievements And Achievements Of Fabric Exhibition -- Interview With Xu Yingxin, Executive Vice President Of The Textile Industry Branch Of China Council For The Promotion Of International Trade

Success is never accidental.

Every last

There are many exhibitions in textile and clothing industry, but few exhibitions can be promoted like the China international textile fabrics and Accessories Expo (hereinafter referred to as fabric exhibition), creating one brilliant after another.

Why can the fabric exhibition be so successful? Why can the fabric exhibition complete a professional and service upgrade from inside to outside, and achieve a perfect turn? The reporter interviewed the executive vice president of the textile industry branch of the China International Trade Promotion Council.

Scale innovation, high specific activities and wisdom collision

After 17 years of development, fabric exhibition has become the largest professional brand exhibition in the world.

Speaking of this year's exhibition, Xu Ying Xin said that this year, exhibitors exceeded 3100 in the past, regardless of the number of international exhibitors or domestic exhibitors.

The number of spectators is also high. From the first day of the opening day, the number of spectators is more than that of last year. Last year, the number of spectators was more than 8000. In October 18th, more than 13000 people came from nearly 100 countries and regions.

From October 19th to 21, the number of spectators also exceeded the previous years.

Explain

"This year's activities are relatively rich, such as textile market forum, a large number of participants, and invited many people from outside the industry to participate. Now I feel that we are discussing the problems of the industry, and the cross-border practice on the forum is also of great benefit to the industry.

We can listen to what people outside the industry see and promote the development of the fabric industry. "

Xu Ying Xin said.

In addition, the "sustainable development" conference held by the foreign guests was invited by researchers, experts from other industries, enterprises and media.

This meeting is very consistent with the content of sustainable development advocated by textile in 12th Five-Year, and the concepts of energy saving, environmental protection, green and low carbon are all involved.

Xu Yingxin said that these two activities have added a lot to the fabric exhibition this year. The fabric exhibition has a platform for commerce and trade, but also has a collision of ideas, which is very rich and very three-dimensional.

In detail, all the standard booths will be replaced this year. The linen card will be changed into a LED lamp belt, and the panels will be converted into wooden boards. The problems such as the spread of spotlight and yellowing of the incandescent lamp will cause the deviation of the color of the fabric. This year, all of them will be converted into a large area tube, which will make the light more uniform and minimize the chromatic aberration and make it clearer.

Three functions make fabric stronger and stronger.

The three roles of fabric exhibition are obvious: one is the role of trade platform, and more and more is strengthened. Fabric exhibition has become an indispensable and important trade place in the fabric industry. Two, the link between upstream and downstream resources integration is becoming more and more obvious. Three, the window of scientific and technological innovation and information exchange is more and more obvious.

"The three major functions of our positioning are more fully reflected in the fabric exhibition, and are playing an increasingly important role.

These two days will surely be the same for us. Through the industrial upgrading and structural adjustment in 11th Five-Year, this year, in the application of new materials, new technologies and new technologies, enterprises in environmental protection are not only shouting slogans, but in the process of production, raw materials and procurement. They have implemented the circular protection and energy conservation and emission reduction, and made practical efforts in practice. They have made a lot of achievements. In order to achieve the goal of green production, clean production, energy saving and emission reduction, they have made active contributions from top to bottom, from government agencies, industry associations to enterprises, which is also an important aspect of our industry to take a new modern industrial road.

The most basic function of exhibition is trade platform, and trade is the foundation.

Different from other exhibition companies, trade associations undertake the responsibilities of the industry, promote cooperation and exchange of information, and exchange information.

"For example, the new technology area of E3 Pavilion this year is the technology and project that the industry needs to conquer in 12th Five-Year, the achievements of some research units and enterprises, and even some mature technologies that need to be promoted.

According to experience, the introduction of new technology and new technology in fabric exhibition is the most efficient, because people from all walks of life and downstream businesses are concentrated here.

Through the exhibition, enterprises have also exchanged a lot of information and learned a lot of new things.

Strong domestic demand brings win-win market

Judging from the foreign market, it is well known that the foreign market is not ideal this year, and the European and American markets are not ideal.

In particular, the clothing market is worse than the fabric market.

The clothing market has seen a single month negative growth.

The growth of textile and clothing exports this year is still in the two figure, but the price is mainly supported by the price, and the volume growth is slowing down, which is far less than the growth rate in previous years.

"From our overseas exhibitions, the number of exhibitors has not decreased, and the number of exhibitors has increased.

It shows that after many years of experience, the industry has strengthened its ability to resist risks. In the face of difficult situations, it will not give up and lay the foundation for the future.

There are more than 200 enterprises exhibiting in the United States this year, an increase of several compared with the same period last year. The number of exhibitors in Paris has also increased.

Although the situation of export enterprises is not very optimistic, enterprises are still struggling.

It can be seen that now the idea of exhibitors has been improved. The exhibition is not only for order, but also an important platform for enterprises to display their strength.

"For example, some enterprises participating in the fabric exhibition this year said:" before the exhibition is to take orders, now to participate in the exhibition is to show the image of the enterprise, show the strength of the enterprise, highlight the status of the industry, let our customers understand that we can play a more important role. "

Although the international environment is not very good, judging from the scale of this year's exhibitions, the enthusiasm of enterprises and the effect of domestic exhibitions, they are better than last year's.

Therefore, it can be said that the domestic market has played a very important role in the development of the industry and the development of fabric exhibition.

From this year's statistics, the sales ratio of domestic sales has increased by more than 82% in the first half of the year.

The strong domestic demand market not only brings huge business opportunities to China's textile market, but also brings new demands to the international market.

At the same time, it has brought greater development to the fabric exhibition. This year, the number of international exhibitors has increased significantly, which indicates that foreign counterparts are also very confident of China's future market and want to share a share in the development of the Chinese market.

There are more countries and exhibitors, including the top and top brands in the world.

When it comes to planning for next year, Xu Yingxin said: "we will play the most important role in these three functions. We will not expand the area blindly, but expand it with purpose. We should also consider the coordination of product mix, and set up a certain threshold to attract high-quality enterprises to participate in the exhibition. Of course, we will welcome the development of industry in terms of technological innovation and product innovation."

In addition, with the expansion of the exhibition scale and the different demand levels, it will further improve the regional division and exhibitors' arrangement in the future to meet the needs of different levels of spectators.

Strive to do more and more detailed organization work, do better service and perfect details, and provide more targeted and personalized services.