China'S Youth Sports Equipment Brand Image System Upgrade Comprehensively

Current youth sports equipment in China industry Long term in "big business" brand "In order to break this embarrassing situation, China's youth sports equipment leading enterprises focus on leading enterprises. POOVE (China) Limited has recently launched a new brand image system. This is the first international strategic and forward-looking brand image system in the field of youth apparel in China.

Brand image system is a visual recognition system including brand identification image, from enterprise headquarters to retail terminal stores, product packaging and so on. POOVE's latest brand image system focuses on the market demand of China's youth sports equipment industry and designs with an international concept. It not only highlights POOVE's product advantages and brand connotation of "all for youth", but also takes into account the integration of Chinese youth group culture and modern style.

At present, the market of Chinese youth sports equipment and youth clothing is in the stage of rapid development, and all kinds of brand advertising and brand publicity have become more and more. But brand appeal is not obvious, and brand personality is not enough. However, distinctive brand personality is the most advantageous weapon to distinguish from other brands.

High brand recognition needs high end brand image to support. In the process of rapid development of POOVE, the company always attaches importance to brand building guidance and achieves very high brand recognition. To a large extent, today's market has become a brand oriented market. There are many factors that influence consumers' purchase decisions, and the brand recognition cycle is long. The shaping of good brand image is a systematic project, which includes all factors such as product quality, packaging, image, advertising promotion, terminal management, image maintenance, and even service.