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Most Japanese Brands Stop Shopping.

2011/11/5 9:36:00 10

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From last year, ladies wear

brand

There has been a situation of being stationed in downtown shopping malls, but the momentum is stagnant.

In November 2009, ufuf Grils entered the youth Hall of the North Building of Osaka big pill department store, which once became a hot topic in the retail industry and set off a wave of brand monopolization in department stores.

Last year, the department stores followed suit and actively recruited brands.

Although some brands actively moved to many shopping malls and increased sales through this move, most other brands did not achieve the goal of increasing sales volume, and finally stopped planning.

A brand dealer stationed in Osaka department store said that

Market

The big environment can not reflect the brand characteristics is the fatal shortcoming of shopping mall investment. The standard area of the SC brand store store in the outskirts is 132 square meters, while the department store can only provide 1/2 of this area and next door.

Store

The boundary was blurred, so it failed when he was in the first store.

Another businessman said that at present, it did not consider entering the shopping mall. The brand had also entered the shopping mall on the outskirts of the country. Although the area is almost the same as that of SC, sales can not afford high rent.

At the press conference, a number of shopping malls were approached, half of which were stationed in the new store construction plan last autumn. But for now, its sales in the store show two wins and two defeats. The brand also said it would not consider adding new stores in the future.

Most brands do not consider continuing to enter the shopping mall. The main reason is that sales have not been significantly improved. Brand dealers are accustomed to the casual sales mode in the suburbs. After the earthquake, consumers are no longer inclined to find products with high cost performance in the high-end shopping malls. Therefore, after they enter the central shopping mall, they can not earn the high cost of leasing and attract customers.

Recently, in order to attract young consumers, improve the atmosphere of shopping malls, and enhance the fashion of shopping malls, the shopping centres that attract brands have been attracting more and more flexible ways to cooperate with brands to carry out various marketing and promotion programs, and gradually increase the flow of shopping malls.

Experts suggest that shopping malls should also meet the new needs of brand stores in their efforts to pform and rebuild their image.