US Retailers Are Cracking Down On Black Friday.

CNBC, a commercial television station, said retailers started the Christmas shopping season earlier this year, and highlights the fact that consumers are looking for only a variety of products.

The most typical example is that WAL-MART (Wal-Mart) decided to launch a "super Saturday" campaign in November 5th, with a nationwide discount like a black Friday.

According to a survey by the retail industry organization National Retail Federation (NRF), the expectations of shoppers are very high.

They not only expect retailers to offer low price goods and strong promotional discounts, but they also expect businesses to give more exciting tricks.

WAL-MART's response is to resume booking sales and launch Christmas price guarantee activities.

This is aimed at the fact that consumers are not willing to bear too much debt in the Christmas holidays. Now only paying small fees can save the current sale of goods at discounted prices, so that customers can pay for the purchase of goods after the holidays.

At the same time, WAL-MART promised to refund the difference between November 1st and December 25th as long as shoppers could find other retailers' lower prices.

Other retailers have also launched bold marketing plans.

For example, Sears's holdings (Sears)'s Sears stores and Kmart will provide 5% of the cash return for eligible products, but shoppers need to hold Sears credit cards.

Sears also launched his own price matching plan, not only returning the advertising sales difference with competitors, but also giving the shoppers a difference of 10%.

Toy R Us has started Thanksgiving sale since October 30th, and there is also an extra discount for members.

NRF said that in the economic downturn, shoppers are willing to spend more time choosing the "best" discount products.

Therefore, Karl Kohl (s), Messi Macy (Macy) s, target discount shop (Target) and Best Buy will continue to launch the black Friday sale on the second day of Thanksgiving.