Old Cloth Shoes Get Out Of New Financing

Mention of cloth shoes, in the minds of people is still more or less the mother's needle, but with the prevalence of leisure style, cloth shoes regardless of style or price has made a great breakthrough, become a fashion commodity, some prices even higher than leather shoes.

So, some entrepreneurs start to catch their new business opportunities in this old tradition.

He invested 60 thousand yuan to open a cloth shoes store, which was "close to seams". This is a sentence describing mother and son in ancient poetry. Mothers always look forward to their children being out of peace, and can come back home with their loved ones.

Cloth shoes have been popular in China for three thousand years. Shoes and shoes are commonly worn by men, women and children because of their rich and comfortable shoes.

Once, under the impact of western fashion, cloth shoes were regarded as "old land" by young girls and gradually fade out of the main stage of the footwear market.

However, cloth shoes still have strong vitality.

Nowadays, people's concepts tend to be natural and healthy. The nostalgia for putting on cloth shoes has also become a genuine feeling of coexistence in the hearts of modern people.

A pair of cloth shoes has become an alternative mark of fashion.

On the Yangqu road in this city, there is such an old Bu Xinyuan cloth shoe shop of Beijing, which has the affinity of the natural commoners of cloth shoes. This makes the cloth shoe store with an area of only 13 square meters.

Traditional and fashionable Qi Shenghui, though the area of old Beijing shoe store is not large, has a very bright signboard.

Different from the brand names of other shop signs, the product is highlighted here: the words "old Beijing cloth shoes" are particularly eye-catching.

There are more than 100 pairs of cloth shoes on the store shelves, from the tiger shoes of children under the age of three to the fashionable shoes of high heeled shoes of young people, the men's cloth shoes with imitation leather shoes, the handmade cloth shoes that are very popular with the elderly, and the embroidered cloth shoes of brides, and even the rare three inch Golden Lotus.

And the price here is even more approachable as the material of cloth shoes. Generally it is below one hundred yuan, the cheapest is only thirty-eight yuan, the most expensive is the old brand in Beijing, and the price is close to three hundred yuan.

Speaking of cloth shoes, most of the vamp is made of cotton, velvet, jeans, leather and so on, but the sole is more exquisite.

It has the most traditional one thousand natural jute nano bottom, and the high wear-resistant polyurethane bottom. It has noble, breathable and wearable cowhide bottom, and also has super soft and anti slip, foot raising function vulcanized bottom. Of course, there are shoes like sole.

It is understood that there are mainly two types of customers who visit the shoe store. One is the housewives who are thirty to forty years old. They often buy for their own parents, but also for parents, gentlemen, children and other family members. Therefore, these customers are the main consumers of cloth shoes shops, whether they are single consumption or total consumption, and the other is the elderly. Comfortable traditional cloth shoes are the best choice for them to wear on weekdays, and the price they choose for cloth shoes will be relatively cheaper.

But this part of the customer's purchase of cloth shoes, will introduce friends and relatives, so the old customers and derivatives in the shoe shop account for a large proportion.

According to Miss Chen, the owner of the shop, because the cloth shoes use pure cotton fabric, with leisure, health, breathable, light, comfortable, except sweat, deodorization and other characteristics, so the cloth shoes are still in the market at the moment.

For example, she said, "many white-collar workers usually wear leather shoes or high-heeled shoes on their way to work. They work hard all the way, and then change into flat, comfortable shoes at the office.

Especially for men, summer has come, but in many companies, men are not allowed to wear sandals in summer, so some customers will buy shoes with two pairs of leather shoes, which will be much cooler.

During the interview, 35 old aunts went shopping. One of them told reporters: "for older people, they are not only comfortable, but also beautiful.

I bought a pair of cloth shoes with reflective fabrics like our shoes for morning exercises and dancing. The older sisters always said they were very eye-catching, so they brought them along to buy a pair.

In the interview, the reporter learned that Miss Chen, the owner of the old Beijing shoe shop, is not a full-time entrepreneur, but rather works with his husband in his spare time.

Speaking of the few shoe shops on the market, Miss Chen said it was purely a chance.

"I am from Chongming," she told reporters. "When I came home, I met an elder sister.

During the chat, she said that she had opened a shoe store in Pudong.

I was very surprised at that time.

The impression of cloth shoes in my mind is to stay at the same time as grandma did when I was little, so I can't imagine what the shoes that my sister sells are like.

This question was resolved in a visit to my sister shop later.

"The cloth shoes I saw there were totally different from what I had expected.

Many shoes do not look carefully, it is difficult to find that it is cloth shoes.

After trying on it, it is a long time for me to wear leather shoes.

Miss Chen, pointing to a pair of casual ball shoes, told reporters that "when I first walked into my sister's shoe shop, I looked at these shoes, which was orange."

At that time, I began to think that, even though it was a shoe business, a young man like me could go to such a shop and find shoes that satisfy him and would like to pay for it. Such business as himself and people should be able to try.

So after discussing with Mr. Chen, Miss Chen opened an old Bu Xinyuan shoe store in Beijing.

The first day of the opening ceremony kept her fresh in mind: "before the official opening, we had several days of trial opening hours.

It may be that some customers have passed word of mouth after buying, so on the day of the official opening, we have not opened the door, and some customers have waited at the door.

Because of the large number of customers, even the time for setting off firecrackers was missed.

Plus twenty percent off discount, our 13 square meters of shops on the same day poured into nearly 1000 passengers, and some shoes were sold to break codes.

Site selection is the principle of "two close" because it is a part-time shop. Therefore, in the process of site selection, Miss Chen has two standards of her own: one is to leave home and two is to get close to the target customer group as far as possible.

Miss Chen's step Xinyuan old Beijing shoe store is located on Yangqu Road, Zhabei District.

"We've been looking for this shop for a long time.

I wanted to store the shop on the next Linfen road.

Zhabei is far away from downtown, shopping is not very convenient. Linfen road is equivalent to Nanjing road in Zhabei. Shops are concentrated and people are very popular.

However, after consulting several shops, it was found that the rental price was too high, and the average rent of the shops was 300 thousand yuan per year.

Such spending is obviously too risky for our startups.

Once in a shopping mall, I saw that a shop was ready to pfer on the Yangqu road turning Linfen road. The rent was much cheaper than that, so it immediately rented down.

Miss Chen said.

Another important reason for Miss Chen to decide to rent the shop is that the opposite is the Zhabei District children's palace.

She explained: "there must be parents without children.

Every time when the children's palace starts or has activities, there are many children.

A large part of it is our main target customer group, the more than 30 year old housewife.

Some are waiting for their children to come in when they are away from school. Others are specially buying for their families. It is very common to buy two or three pairs of cloth shoes at a time.

When the online shop launched its own business, Miss Chen had the idea of letting people know their products through the Internet.

"I used to have the idea of setting up shop on Taobao, but because I haven't found any projects that can be operated, I've been making a lot of efforts to put shopping points and things like that on Taobao."

Miss Chen said, "after opening their own physical shops, the previous problems can be solved easily. Online shops can become another channel for us to open up our customers."

In this way, Taobao online has a small shop called "cloth shoes with heart dance".

Miss Chen said, because the location of the old Beijing shoes is relatively remote, so the network has largely compensated for the shortage of the shops, so that many customers who are not likely to go through the day know the existence of the shoe store.

"Therefore, from the surface figures, our online trading volume is relatively limited, but many pactions are completed online.

However, selling shoes is no more than selling clothes, and selling them online has its disadvantages. Shoes need to be tried on to see if they fit well.

Enthusiastic buyers have given us advice and will solve this problem through some means. "

Miss Chen said.

Venture analysis and risk warning initial investment: the initial investment of such a shoe store is about 60 thousand yuan, mainly including simple decoration and first batch purchase.

The shop area is small, only 13 square meters.

Miss Chen thinks that the size of such shops is not enough.

"When the shop has just opened, the styles of shoes are relatively limited, there are only 100 styles, but now they are close to 150 kinds, and they will definitely increase in the future.

Generally speaking, a shelf with four or five shoes is ideal for visual effects, but now we have placed six pairs. "

Therefore, it is advisable to choose a shop with a larger area of 20 square meters. If conditions permit, it can open up a certain space for storage and make the shopping environment more tidy.

Profit: the biggest cost of running such a shop is rent, which is about 3500 yuan per month.

Employing 1 employees, wages and other benefits are paid at around 1000 yuan per month.

Plus 500 yuan of water and electricity and taxes and other expenses, the monthly operating costs should be at least more than 5000 yuan.

Although Miss Chen did not specifically disclose the specific gross profit of cloth shoes, cloth shoes belonged to the products with low price and low gross profit. According to the relevant practitioners, the average gross profit of cloth shoes was about 40%, so that the profit and loss balance should be achieved. The monthly turnover would exceed 12500 yuan. On average, the daily turnover of 416 dollars should be calculated on the basis of 30 days, that is, the sales volume of about five pairs of cloth shoes.

Purchase channels: it is understood that the production of handmade cloth shoes enterprises in many provinces across the country, such as Anhui, Shandong, Hebei, Beijing and Shenyang, and other places have handmade cloth shoes manufacturers.

According to the press, there are some well-known brands in Inner League, the United States, Jun Lai, Hong Ni, friendship, Dou Feng and ugly foot.

Site selection: for such a commodity with low gross margins such as cloth shoes, if the shops are located in a lot of lots, the high rent is a risk; if the three or four category is selected, it will be undesirable to abandon the source of tourists to save rent costs.

Because most shoe shops are small businesses, the two class lots with a rent of around 50 thousand yuan are the easiest to recover.

If there is a residential area nearby, it will be better and more potential customers, especially the elderly, will form a stable customer base.

Prospects: an institution has conducted an investigation into the market of cloth shoes. The survey shows that 85% of families believe that the most comfortable cloth shoes are worn. The analysis shows that after the reform and opening up, fewer people wear cloth shoes. However, with the improvement of people's living standards, people's dress is more healthy, and cloth shoes will soon return to some families.

Data show that at present, the domestic shoe market has not yet formed a real sense of the national brand, and some domestic shoe manufacturers are still in the primary competitive stage of low quality and low price.

Due to the limitation of product profits, such manufacturers are unable to invest more funds in product design and style development.

Therefore, in this case, it is an opportunity to make brand shoes.

Risk: at present, there are very few shoe shops in Shanghai market, and no competition has been formed in the competition between peers.

But there are also risks: first, many people have an impression of cloth shoes stuck in an earlier period, and they do not understand the cloth shoes nowadays, so that some people are discouraged from cloth shoes. Secondly, the business of cloth shoes is affected by certain weather. Generally speaking, the two season of spring and autumn is the peak season for cloth shoes. There are more people who go out for outing in those months and more people get married.

Miss Chen believes that the characteristics and advantages of cloth shoes are not obvious on sandals, so the sales volume in summer will be reduced. Third, when shopkeepers must purchase the right trend, they must not be very easy to see the preferences of customers.