Footwear Brand: From Home To International

All along, the sponsorship of major sports events such as Olympic Games is almost an international brand. In recent years, Chinese athletes have become a big competitor in the international sports competitions. However, the sponsorship dispute of Chinese sports brands outside the stadium is not as aggressive as that on the court. In the world cup in South Africa, China's sports brand was "totally annihilated" in sponsorship, while the traditional international brands Nike and Adidas remained the leading position. The two brands carved up the sponsorship of the 2/3 team in the World Cup finals.

Shenzhen Universiade, Quanzhou sports brand enterprises hand in hand, showing "group rush" trend. XTEP sponsored the 3 gold medals of the United States, Britain and South Korea; Jordan sports sponsored the delegations of China and Russia; and 361 degrees as partners of this Universiade, not only provide torch bearer clothing, official sports uniform and other equipment for the Universiade, but also sponsor 16 delegations such as Germany, Italy and Belgium; PEAK sponsored Uruguay, Serbia and Africa general alliance; Meck sponsored the delegation of Ireland, Slovenia and Kenya; Adi Wang sponsored the delegation of Norway, Hungary and Panama; Lu You Zan assisted the delegation of Spain.

Quanzhou sports brand enterprises have won a brand competition outside the stadium for the Chinese sporting goods industry.

From creating brand to casting industry

Many sporting goods enterprises have become the advantages of Quanzhou. In 2010, the sporting goods industry in Quanzhou achieved an industrial output value of over 107 billion 600 million yuan. As of last year, the city's sporting goods industry has more than 4000 manufacturing enterprises, with an annual output value of more than 100 billion yuan of 136 enterprises.

To develop sports industry, sports events must be developed first. Quanzhou's total economic output ranks first in Fujian province for many years. It provides a solid material foundation for Quanzhou to undertake various domestic competitions. According to statistics, in recent years, Quanzhou has organized more than more than 1300 mass sports events at the municipal level, including more than 200 provincial level, more than 50 national level and more than 30 international level.

In April this year, the Fujian provincial government formally promulgated the implementation opinions of the Fujian Provincial People's Government on accelerating the development of sports industry. It clearly proposed that by 2020, the added value of sports industry in the province will account for more than 4% of the total GDP of the province, and Fujian will be built as a demonstration base for sports industry cooperation across the Taiwan Straits, a leading provincial sports industry base and a modern sports goods manufacturing base with international influence.

At the same time, Quanzhou has also accelerated the pace of supporting the listing of local sports brand enterprises from policies, supporting sports enterprises to achieve merger and reorganization and strong alliance through capital operation, strategic alliance and cross shareholding. At present, Anta, XTEP, 361 degrees, Hongxing Erke and other brands in the United States, Australia, Italy, Singapore and Eastern Europe, the Middle East and other areas to establish specialty stores.

From China's manufacturing and product output to China's creation and brand export. In the past, "alone" brand creation is becoming a "group March" industry growth.

From home to international

In order to truly enter the international arena, learning international marketing is a question of Chinese sports products. To this end, in recent years, Quanzhou sports brand has accelerated the pace of international marketing, and has been actively competing with international brands at home and abroad.

Since 2010, there are Quanzhou sports brands in the Winter Olympics, World Expo, world cup, Asian Games and special events. At the Winter Olympics in Vancouver, Anta has the advantage of sponsoring the Olympic Games as a partner of the Chinese Olympic Committee. Guangzhou's Asian Games, Anta's award dress frequently appeared; 361 degrees in addition to the torch bearers, volunteers, officials and referees and other equipment, but also for Philippines, North Korea and other Asian 9 countries to provide sports equipment; PEAK and the middle east 6 delegations joined hands; while the most expensive is the Guangzhou Asian Games sponsorship of the Chinese national team sports brand.

In terms of investment in foreign events, Quanzhou sports brand is also striding forward. PEAK sponsored the "Stankovic intercontinental basketball Champions Cup" for 3 consecutive years, and began to gain a foothold in the European market, and became the first Chinese sports brand to enter the US men's Basketball League. XTEP became the first domestic brand to sponsor the Premier League. Hongxing Erke has wrapped the billboards on both sides of the 9 clubs in the Spanish League, and has become the official clothing partner of the tennis series of Shanghai ATP1000 series. The 361 degree is the exclusive title sponsorship of the World Grand Prix Grand Prix Quan Zhou Railway Station.