Fur Sales And Corresponding Price Increase In 2011

As the temperature continues to drop, winter clothes in major shopping malls in Shenyang are unveiled. The famous fur has also ushered in the traditional selling season, and all the new varieties of fur have been listed.

This year's fur style is more fashionable and colorful, with a shawl collar, eight point sleeves, plum pink and natural color.

Grow more enchanting.

Of course, its price can not be underestimated. The price of raw materials and the increase of labor cost have promoted the ex factory price of mink coats, and the retail price of fur has increased by 25% - 30% over last year.

In addition to sales promotion, the fur under ten thousand yuan is rare.

Prices are up nearly 30% from last year.

With the rapid development of economy, more than tens of thousands of fur have gradually entered the view of mass consumers.

In the retail market of Shenyang, besides the thriving family, Zhongxing commercial building and Tiexi department store, there are more fur stores, such as Fengtai shopping mall, Honggang international fur city and so on.

In a lady's shop at a leather store in Zhongjie street, a new lady's mink skin, gray blue and short fur are retailing at 23800 yuan, and the retail price of a long fur with mink, black and leopard spots is 32800 yuan.

Among other brands, the retail price of a new Asian legendary sable, natural and long vest is 58000 yuan, and a cross mink has a retail price of 23800 yuan for its natural and long fur.

The retail price of a new brand of snow brand coffee, leopard print and shawl collar is 23800 yuan. The retail price of a short fur made of American mink, white, nine point sleeves and crystal glass buttons is 25800 yuan.

The price of more than 50 furs is over 10000 yuan.

Every year after November, it entered the peak season of fur sales. From the current situation, this year's single piece of fur has increased by 3000 yuan over last year.

Take the price of 18000 yuan of fur, for example, last year's price is only 15000 yuan, or nearly 30%.

And now the price below 10000 yuan of fur is rare, occasionally there are less than 10000 yuan products, not the quality of fur is slightly worse, that is, the old discount.

Price rise of raw materials is the main reason.

Merchants said that compared with ordinary clothing, fur clothing belongs to high-end goods, the price is generally relatively stable, but if the production costs of raw materials such as fur upstream have risen, then this part of the price will eventually be pmitted to the terminal sales market.

It is understood that in recent years, the prices of raw materials such as cotton, down and cashmere have risen, and the rise in the clothing industry's most high-end fur clothing is also amazing.

According to statistics, most of the raw materials for mink garments are from the United States, Denmark, Finland, Canada and other places. These countries have increased the price of raw leather on the basis of the increase in raw materials prices, and the price of wholesalers getting the raw leather is 10% higher than that of the original ones. In addition, the labor force has greatly increased the factory price of mink skin garments at least by 20%.

Such a set of data is confirmed by the responsible person in the fur city of the prosperous family.

"The increase in raw material prices and labor costs has pushed up the factory price of mink coats, and the average retail price of fur has increased by 25% - 30% over last year."

In September 16th, the price of domestic sable's standard sable (male leather) was 290 yuan -360 yuan, the standard sable (mother leather) was in the range of 170 yuan -230 yuan, and the market was on the rise.

"We learned from the contact with the fur suppliers that the price of fur increased this year, and the cost of labor was limited, mainly because of the raw materials, and the thicker the density of fur, the shorter the needle, the higher the price.

Despite the rapid rise in fur prices this year, fur fur market has reached the peak of history in the past 10 years according to the changing regularity of fur and the track of economic development in the past 2011 years. The 2012 to 2013 will be the turning point of fur market, and fur market should enter the downstream channel.

But this prediction does not seem to be widely recognized. "Price fluctuation is possible, but on the whole, the upward trend is irreversible, but the rate of increase may not be so great."

The increase exceeded expectations.

No matter how volatile fur market is, domestic and international fur producers are full of expectations for China's market.

At the thirty-seventh China International Fur and leather products fair, Kenneth Roberg, vice-president and sales director of Copenhagen fur auction, a world renowned fur auction house, gave a detailed research report of the agency. In the past, fur consumption in China increased by 15% over the past 10 years and estimated to increase by 10% in the next 10 years.

In the retail market of Shenyang, some businesses revealed that the business in recent years has been quite good.

The survey showed that the fur market, which was originally a high-income woman over the age of 35, has already joined the 20-30 year old white-collar woman.

In addition, with the design and development of men's fur, more and more male purchasers join them.

At the same time, most of the three most important aspects of choosing fur are: quality, style and price. About 30% people think that the price of fur is high in the retail market, and about 30% of them think the price of fur is too high.

Fur is a relatively luxurious commodity, and the price is relatively high, which is a normal phenomenon.

The existence of such a group of figures indicates that the retail price of fur market is higher than that of most consumers.

Although the price of fur is determined by the comprehensive factors such as raw materials and labor cost, the short-term marketing activities of retail stores also affect the retail price of fur.

Therefore, people want to buy new fur with relatively favorable prices, and we need to pay close attention to the marketing activities launched by businesses.

During the marketing season, the prices of the same brands of fur were basically the same among retailers.