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Jiangyin Huafu Textile Initiative To Change &Nbsp; Break Through Traditional Fabric Production

2011/11/14 9:23:00 13

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Proactive Change And Breakout Fabric Production

Thanks to the dual support of equipment and talents, Huafu textile in Zhouzhuang town of Jiangyin city completed sales of 580 million yuan in 1-9 months this year, up nearly 20% compared with the same period last year, followed by orders for next February, of which 2/3 is an export order.

At present, enterprises are working overtime and full load production sprint for the four quarter.

Faced with the great development situation, Cao Fuquan, chairman of Huafu textile, is not satisfied. He is planning to break through from the low end of fabric production, extend the industrial chain, and create his own shirt brand.

Recently, he has repeatedly contacted with the pioneer of e-commerce, "fan Ke Cheng pin". He will graft the sales mode of "fan Ke pin pin" and set up a network sales platform for Huafu textile shirts.

Since this year, Huafu textile has persisted in the strategy of strong equipment and strong talents. It has invested more than 200 million yuan and configured more than 60 sets of advanced packages and warp beams produced by Hongkong Lixin company.

Dyeing machine

We have introduced 396 modern looms produced by Japan and Belgium, and the finishing production line of product combination of Kyoto and Germany gate rich company. All the production facilities have been internationalized, forming an annual output of 40 million yards of medium and high grade dyed fabrics.

At the same time, Huafu textile also attaches great importance to the cultivation and introduction of talents. At present, there are more than 100 graduates from all major secondary schools, and more than 40 major technical mainstays come from well-known domestic dyed yarns and dyed weaving factories.

Under the severe situation of the overall situation of the textile industry, the dual support of equipment and talents supports the steady market of Huafu textile.

Since this year, the development of Huafu textile is gratifying. Its fabrics occupy a stable share in two markets both at home and abroad.

Not only the sea, sunshine,

Joeone

The first tier brands, such as gifted and powerful, have become their customers. HM, CK, Armani and other international brands have also become stable customers of Huafu textile.

"How to update the equipment, the products that are produced are always at the low end of the value chain, low profits and low viability. These are hidden dangers for the future development of Huafu". Cao Fu, a new generation of successor of Huafu textile, believes that "to enhance the ability to resist risks, Hua Fu must jump out of the traditional industry development mode to do traditional industries."

At present, Huafu textile is speeding up the extension of the industrial chain, making use of the cost advantages of the production fabric to build the shirt design center and make its own brand.

At the same time, the company also through the "Van Ke", try water e-commerce model, through the new platform of network sales to achieve a win-win brand and the market.

At present,

Huafu textile

Already and "

vancl

"We have reached the initial strategic cooperation intention, and the brand of the new generation shirt is also being vigorously designed.

"If all goes well, the online sales platform of Huafu textile will be formally launched early next year."

Cao Bing told reporters that in the future, enterprises will rely on professional design centers, small batch production shirts to put online sales platform for sale, and take the opportunity to test the market response, and finally mass production of market recognized clothing styles.

Reporter commented: pformation and upgrading has always been the goal pursued by traditional enterprises.

Huafu textile is not deceived by the good management situation at present. Instead, it is acutely aware of the hidden danger of the future development of enterprises. While strengthening the main business, Huafu textile industry has voluntarily jumped out of the traditional industry development mode to do traditional industries.

"Market is king, value is king". This is the original intention of Huafu textile water trial e-commerce. This innovation also brings new opportunities for the sustainable development of enterprises in the future.