Another Main Mode Of Retail Channel Of "Shoe Brand Supermarket" Shoe Terminal Market.

In November 14th, the so-called "get the channel to get the world", the channel is the whole. Marketing The lifeblood of the system. With the increasing homogenization of domestic footwear products, market competition is becoming increasingly fierce. Shoe enterprises They have been fighting themselves through price wars, promotional campaigns and advertising campaigns. brand To expand market share, the competition of terminal retail channels will also be highlighted.

Because of the simplicity and reproducible characteristics of chain monopolization, a few years ago, some footwear brands came from department stores. Market Transformation to chain monopoly. At present, chain monopoly is still the main form of footwear industry. However, it is precisely because of the characteristics of chain stores, terminal competition intensified. At the same time, with the increase of rent, raw materials and labor costs, the profit margins of retail terminals are getting smaller and smaller. Therefore, shoe makers are eager to try out new forms of terminal water.

As a result, the "shoe brand supermarket" terminal came into being in the market. Footwear brand supermarkets are operators who gather various brands and sell them at a retail point. Operators can be shoes enterprises or agents. This form of terminal can avoid the shortcomings of traditional channels, such as weak selling ability and low clarity of information feedback. At the same time, it can provide consumers more choice opportunities, better meet the needs of consumers, thereby cultivating consumer loyalty and maximizing the profits of shoe companies.

There is no doubt that footwear brand supermarkets need strong backing from shoe manufacturers and abundant product lines. Footwear brand supermarkets need to have a more spacious and bright retail outlet, enabling consumers to freely purchase in a relaxed, comfortable and innovative environment and enjoy the pleasure of buying. For example, the spacious hall of AOKANG's "famous brand space" is not only shopping, but also leisure and entertainment for consumers, so that consumers can fully feel AOKANG's culture and ideas. Admittedly, if there are many kinds of shoes, we should set up footwear areas, such as sports shoes special area, casual shoes area, etc., to facilitate consumers to choose when buying, and at the same time, avoid consumers' impression of brand confusion, and then promote the brand image.

The marketing environment of the shoe industry is changing constantly, requiring the shoe enterprises to make corresponding adjustments. Judging from the situation, footwear brand supermarkets will become another main mode of retail channel of footwear terminal market following chain stores and department stores.