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After The Singles Day, Internet Merchants Fight Sparrow Wars.

2011/11/16 17:24:00 26

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After the singles day, a crazy online shopping market did not appear.

Marketing trough

。

Yesterday, reporters in China's largest shopping decision website on the Internet to see that the current online businesses are promoting a variety of promotional activities, more than 500, and the number of activities during the Singles Day promotion season roughly flat.

Singles Day

After the online shopping market, the heat will not decrease.

On the "promotion" channel, a lot of promotional activities are being carried out. Besides the famous websites such as Taobao mall, Dangdang, fan and so on, many websites such as Amoy shoe net, green box, West Street and excellent shopping center also have targeted promotional activities.

The promotional areas of these shopping websites cover thermal products, digital, beauty, clothing and so on. Sales promotion mostly avoids the form of direct discount on singles day, but takes the form of full reduction, lottery and limited sale.

Although the quantity of the products is not too much, the discount of some single products is quite large. For example, the price of the boots is only 99 yuan.

"The promotions of various websites did not decrease after November 11th, but the sales promotion types were more diversified, but the number of goods involved was greatly reduced."

A snow net operation director snow analysis.

Network business

Use "

Sparrow battle

"Attracting popularity."

Light snow said: "in the era of singles day, the market can not accommodate large-scale sales promotion in the short term. Therefore, merchants choose" sparrow wars "that are completely divided into different groups according to the needs of different consumer groups.

strategy

This is also the best option for consolidating the effectiveness of early stage activities and maintaining popularity. "

"Although the volume of shopping websites can not be compared with that of singles day, there will still be a large number of customers visiting these websites again because of inertia. The current traffic volume should be higher than usual.

This is also an important time to attract repeat customers.

Light snow means.

In order to maximize the popularity of singles day, part of the website takes longer the promotion of singles day.

It is understood that Taobao mall launched second waves of sales promotion in the early morning of November 12th, and Dangdang, Jingdong and other websites have put the highlights of year-end promotion in November.

Shallow snow analysis, since last year, the growth rate of B2C market has been greatly accelerated. Under such circumstances, as long as it is slightly slower, it may be thrown away by competitors.