"Mei Cotton" Fabric Exhibition Promotes American Cotton

During the 2011intertextile fabric exhibition, the United States International Cotton Association and the United States Cotton Corp joined hands with COTTON USA trademark certification company, Central Cotton Weaving Co., Ltd., Sanyang Textile Co., Ltd. to jointly promote high-quality natural fibers -- the United States. cotton 。 As a strategic partner of the global textile industry, the American International Cotton Association and the US Cotton Corp have been committed to building trade bridges between textile supply chains, carrying out cotton textile technology research and promoting the United States cotton market, and promoting the exchange and development of the global cotton industry.

Mao Kailin, Chinese director of the international cotton association, said: "the current trend of the cotton market is the entire textile industry. clothing The industry brings new challenges. Facing the fluctuation of raw material prices and the transfer of sourcing sources, fabric and garment manufacturers are trying to find the best solution. In recent years, the concept of clothing consumption of Chinese consumers has become increasingly mature, not only staying on the requirements of clothing styles and cost performance, but also increasing awareness of the environmental protection of clothing. The natural fiber fabrics represented by cotton are more and more favored by consumers. Over the years, we have been committed to linking the upstream enterprises and garment manufacturers of COTTON USA brand certification with Chinese clothing brands, prompting them to establish good cooperative relations, and helping them vigorously promote the use of high quality cotton products in consumer promotion activities. This is also the main reason why we have been exhibiting and displaying and wearing different attestation brands in cooperation with CCM and Sanyang Textile Co., Ltd. The next year's marketing campaign will be "natural". American cotton The theme of "colorful life" is in the second tier cities, such as Chengdu, Wuhan, Qingdao and Xiamen, which are constantly improving their consumption ability and concept. With the excellent online activities and offline roadshows, the natural, comfortable and environment-friendly beauty cotton fashion brings more Chinese consumers.

"The emergence of functional cotton products is conducive to many links in the textile supply chain: the brand business can provide products made of natural fibers, and the market share of cotton can be expanded, and consumers will become the biggest winners," said the head of the Cotton Corp supply chain marketing department. The Cotton Corp's innovative technology research and development can be used to produce excellent performance sports. Clothes & Accessories At the same time, consumers still enjoy their inherent cotton comfort, breathability, easy to handle and so on. According to recent market survey data from the US Cotton Corp, when consumers were asked whether they would be willing to buy cotton sports apparel that could provide the same functionality as synthetic fiber sportswear, 97% of consumers said they liked cotton products or were willing to try.