In The Famous Clothing Factories, &Nbsp Is The "Small Store", With The Highest Daily Sales Volume Of 16 Thousand.

A well-known local clothing brand in Shaoxing is doing it at the gate of the workshop.

Walk into the direct selling shop located in the factory of Guan You group in the industrial zone of the ROC industry. It is different from the clothing store in the city from the appearance and interior decoration.

But unlike ordinary stores, there are no salesmen in the shop, and only one employee who is responsible for the cashier and the sales manager "sit".

Ms. Zhang, who came to pick up clothes from the downtown area, said, "there are fewer people shopping here, and the environment is very good."

Yesterday evening, three housewives took the lead in the "blood group" to buy thousands of pieces.

They have 4 Shirts, 3 trousers and three thick coats in their shopping bags.

"We buy a lot, so the manager gives us a very low discount. If we don't discount these things, it will add up to tens of thousands."

Ms. Hu, one of the housewives, said that she had often come here to pick up her clothes for her husband since last year's introduction. Next week, she plans to look at the new model again.

Ms. Hu's husband also said, "the clothes here are more in line with my age and temperament, and the purchase is not only low, but also more than the general store."

Mr. Ding, sales manager of Guan You group, said that the direct selling mode started last year, and the enterprises adopting this mode are not friends in Shaoxing.

Guan you dress has several exclusive stores in the urban area, and also has counters in supply and marketing and Parkson.

"In general, the lowest discount can be reached to 77% off in our direct selling shop, but it is generally 55% off in non direct outlets.

The price gap has led to the slow flow of customers to direct selling stores.

Ding said, Zhongxing Road's flagship flagship store sold about 100000 yuan in October last year, and the total sales volume dropped by nearly 30 thousand yuan in October this year.

The best selling day in a direct selling store is more than 1.6 yuan.

Why should this kind of sales mode be sacrificed at the expense of exclusive store performance? Ding said, opening a special shop and opening a store in a commercial building is mainly for the brand.

Although the selling price of non direct outlets is high, the operating cost is high.

Besides the high cost of store rents, labor costs and admission fees, there is little profit left.

"Our factory direct sale is mainly for the purpose of withdrawing funds and cultivating stable customer groups.

Although the discount is low, there is still room for profit. "

Zhang Rong, an economics professor at Shaoxing University, said that a famous brand clothing is willing to sell itself in a low price direct sale. The root cause still lies in the tight chain of funds in the clothing industry.

This sales mode is based on the direct selling form of Taobao, saving the operation cost of warehousing, stores and pportation.