Implementation Of Trademark Authorized Use System In Shenyang Shoe City Industrial And Commercial Office

The story of Oriental mythology Alibaba has become a household word.

In the story, Alibaba opens a treasure house with a "sesame open door".

Now, in the city of Shenyang, Liaoning, China's shoe city also has a brand name shopping guide system that allows all kinds of wealth information to be seen at a glance.

This is the trademark brand shopping guide system developed by China shoe city industrial and commercial office, based on modern management methods and wisdom, and the trademark authorized use system.

If a local operator comes here to buy goods or customers to shop here, as long as he lightly touches the electronic touchscreen, it is like saying "sesame open", and the trademark information and target stall location to be understood are all in front of us.

Looking for a shortcut to enter and leave the labyrinth, after nearly 20 years of development, China's shoe city is now crowded with merchants. The city's south tower, Jin Ma and Yat Tai have 3 shoe cities, with more than 3000 business stalls, and only 503 households run high and mid-range brands.

For people who are shopping and shopping here, how to find the target stalls in maze like world and how to choose the favorite goods among many brands is a difficult question.

After discussion, the comrades of the industrial and commercial bureau think that the key is to improve the efficiency of trademark brand supervision and service on the basis of implementing the trademark licensing system.

They organized their minds and determined to make innovations in trademark management. Through introducing electronic information technology, the efficiency of trademark management was enhanced, the popularity of famous trademarks and famous trademarks were enhanced, consumers were allowed to buy well-known trademarks, and the system of trademark authorized use really played a role.

The backbone of the industrial and commercial organization is going to the higher authorities and all walks of life to conduct social surveys and find a breakthrough in introducing electronic information technology into trademark management.

In airport and bank, they understand the relevant service system, and get inspiration from the electronic touch screen of Shenyang business through. A train of thought quickly formed: develop a trademark brand guide system, set up the trademark electronic touch screen in the prominent position of shoe city, solve the confusion of consumers and managers in one fell swoop.

The "gold content" comes from the injection of modern technology into the shoe city, with many kinds of shoes, famous trademarks, famous trademarks and registered trademarks.

The business backbone of the industrial and commercial organization has perfected the book files and machine readable files of the market operators, and has scientifically identified over 100 foreign brands, more than 500 domestic brands and over 100 Liao Shen regional brands in more than 20 varieties of shoes city, laying the foundation for the development of the brand name shopping guide system.

After the successful development of trademark brand guidance and purchase system, they also collected trademark information materials from market operators, commodity producers and trademark registrants.

In the stage of information entry, they strictly check the trademark registration certificate and all persons, seriously check the authorized use documents, check the authorized persons, business licenses and related information repeatedly, and scientifically identify the production license and quality certification with corresponding means.

At the same time, they are also strictly entered according to the corresponding system to ensure that all kinds of information provided by the system are comprehensive, accurate, timely and legal.

A touchscreen shows a "world" in China's shoe city. Someone has made such a slip of the tongue: "to get rich to shoe city, the shoe city has a touch screen to protect you as a shoe city!"

After the successful development of the trademark brand shopping guide system in China Shoes City Industrial and commercial office, 4 electronic touch screens are placed on the 4 main access channels of the shoe city. If consumers want to instantly understand the relevant trademarks and stalls information, use fingers only lightly.

It reflects the rich connotation of trademark brand shopping guide system.

- there are many trademark information collected.

The trademark brand guide system collects 210 brands of footwear brand information.

In the specific trademark information, it also includes trademark identification, trademark registration certificate, well-known trademark, famous trademark, certification of registered trademark, and business license of trademark owner.

The entry of trademark information is accurate.

Prior to entry, the trade and Industry Office has repeatedly verified the trademark data collected, and has not verified and not entered the trademark data with low credibility.

Enquiries about trademark information are quick.

The trademark brand purchasing system not only collects information about leather shoes, casual shoes and travel shoes, but also collects information about well-known trademarks, famous trademarks, registered trademarks, well-known brands and real estate brands, and sets up different paths for quick inquiry of information.

It is simple and convenient to use.

When the trademark brand shopping guide system is operated, only if the information of the ideal commodity is found according to the path, the corresponding stalls of the plan will have a red light flashing, and the operator will be able to find the corresponding stalls.

Science and technology is the first productive force and the regulatory power. The trademark brand guidance system is not only a safeguard of the business reputation of the operators, but also a protection of the legitimate rights and interests of consumers.

At the same time, with the help of modern information technology, we have found a breakthrough in supervision and service.

Consumers think that trademark brand shopping guide system facilitates us to consume conveniently and safely.

Operators generally believe that trademark brand shopping guide system has improved the credibility of operators.

The regulatory cadres of the industrial and commercial institute think that the trademark brand guidance system can bring benefits to the supervision and law enforcement work.

After the successful development of the trademark brand shopping guide system, the three channels and counterfeit goods entered the Chinese shoe city channel, so that high and low grade brands in the market firmly foothold, and improved the popularity of brand shoes in the international, domestic and Liaoning Shenyang areas.

Under the guidance of trademark brand guidance and purchase system, the trademark awareness of Liao Shen real estate footwear manufacturers and operators has been further strengthened. The footwear industry of Liao Shen real estate, together with the footwear industry of Guangzhou, Wenzhou, Quanzhou and Shanghai, constitutes one of the six major supply bases of China shoe city.