Behind The Pressure Of Group Buying: This Winter Is A Bit Cold.

In addition to the successful listing of Groupon,

Chinese group buying enterprises have begun to lay off workers, withdraw stations and reduce salaries.

But pulling hands is not equal to all online shopping.

Wang Gang, CEO of the US group, said that the handshake net would not be a blow to industry confidence, because listing is only a means of financing, and the failure of an enterprise listing is also related to the situation of the enterprise itself.

F group CEO lin ning said, pull hand want to borrow Groupon grab concept, now listed time is not good; the general manager of glutinous rice network Shen Bo Yang said, at present, the stock market environment is not very good, and the concept of China tends to be indifferent, why not choose to handle the IPO at this time.

Wo Wo Group, originally planned for IPO before the end of the year, said it was not easy to reveal the process at present.

IPO has been lucky to be stranded.

On the 16 day, the 24 voucher group network purchased by Du Yinan, the master of investment and manager of Massachusetts Institute of Technology after the 1980s, was completed in Huaian. The KKR substation was empty overnight, but the business settlement has not yet been completed, with a total of several hundred thousand dollars in arrears.

Reporters learned that the 24 closed and merged sites were mainly three line cities and WeiXing Railway Station, mainly due to "imbalance in payments and serious losses."

It is thought that the 24 coupon has the risk of capital chain breakage.

At the beginning of the month, 24 tickets issued a notice, and the employees who paid more than 4000 yuan would be withholding the excess part. The relevant subsidy will be issued in the form of cash reserves of 24 coupon websites to ease the financial pressure caused by settlement.

CEO Feng Xiaohai said the company began to adjust in August this year. Up to now, 11 sub stations have been shut down, but local business personnel are left to provide services at low cost.

Behind the pressure

Group 800 co founder Hu Chen said that group buying is not a single dimension expansion or atrophy, prosperity or decline, but a mixture of big station rollover, small station's hardships and behind the capital market's ups and down.

Shen Boyang believes that the top five group buying websites have the risk of falling down, and the funds that have not yet been settled with merchants are as high as 50 million yuan. Once the capital chain breaks, businesses will no longer trust them.

According to the data of a panning network, the market share of China's group buying in October was the first time negative growth, and the volume of pactions fell by 11%, only the same as that of June this year.

Statistics released by group 800 released in October 2011, "China group buying market statistics report" also showed that the total number of websites purchased by the whole group was negative for the first time. In October, there were only 16 new businesses. It was regarded as a total of 1017 outages due to the inaccessible pages, ceased updating and business pformation, and the total number dropped to 4057.

The attraction of large group buying websites is declining.

According to the report data, the website of group buying and selling over 100 million yuan in October has been reduced from 7 in August to 5, namely, the US mission, Wo Wo Group, handshake, glutinous rice and public comment group.

Zhang Yanan, a research center of the Qing research group, told reporters that "group buying always cooled by VC/PE investment enthusiasm. In fact, whether enterprise management and operation can control market competition and capital can be controlled."

Objectively speaking, capital is not a charitable organization, and profit seeking is its inevitable nature.

According to the data of Qing Dynasty, 17 investment events have been disclosed in China's group buying industry in 2010, and the total amount of investment cases is about $102 million.

Since January 2011, 15 investment events have been disclosed in China's group buying industry, and the total amount of investment cases is about $406 million.

From the data level, the investment situation has not cooled significantly.

However, from the investment point of view, it focuses on group buying enterprises with relatively comprehensive ranking and featured group buying enterprises.

In response to the capital's winter, group buying websites are coming to O2O mode (Onlie to).

Offline) pformation, displaying the goods and services of offline merchants directly to consumers in the form of promotions and discounts; and many group buying websites have promoted the promotion of commodity group buying. For example, the prospectus of the handover net shows that the proportion of localized service group buying has dropped to 33% from last year's 70% in the third quarter, and the proportion of physical objects is getting higher and higher.

However, Hu Chen believes that group buying itself is still the rigid demand of consumers and local businesses. After removing the vicious fire and vicious competition caused by barbaric growth, its commercial value will gradually consolidate. The market space after the collapse of the small station is immediately filled by the big stations, and the integration trend of the nationwide group buying network station is more and more obvious.