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"Shang Xin &Nbsp; Elegant" --FIOCCO High Fashion Brand.

2011/11/25 8:58:00 28

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First, brand introduction

FIOCCO

brand

It can be traced back to the elegance and elegance of the ancient fashions in Europe.

In 2004, the FIOCCO brand was introduced into the Chinese market by the Limited by Share Ltd of fig group. With the brand concept of "to the heart and elegance", the advanced women's garments made up of fashionable elements of the East and West based on the classic and simple style were served as domestic and foreign white-collar consumers.

Two, brand positioning

"European style of elegance"

style

Positioning, integration into the Chinese women's fashion culture connotation, is committed to create a mature female group in a relatively high social reputation, women's clothing market has a good reputation for women's clothing brand, to show consumers a European fashion fashion model.

"European elegance" contains two meanings. The meaning of "elegance" is that it is a kind of introverted, confident and tasteful dress concept formed by the precipitation of mature women. The meaning of "European style" is intended to emphasize our use of the fashion capital of Europe, the popular elements of Europe, but not the hard follow, but the product that meets the aesthetic needs of China's mature female consumers through the perspective of design.

Style performance: middle and high-end, women, business, romantic design and series matching.

1, medium and high grade: exquisite fabric, fashionable design, medium

High-grade

The sales place and the first-class selling point decoration;

2, women, business, romantic design: natural fiber and new chemical fiber, business oriented women, fashion, romantic style, impact color matching and grade adorning;

3, a series of matching: take the series design as the main line, emphasize the compatibility between the themes and the themes, and get out of the simple clothing frame.

target market

1. Target customers are 30-50 years old, business white collar, elegant,

self-confidence

This group is a successful woman who has a good career and a good economic income. She is very sensitive to the quality of life, has high cultural accomplishment and dressing taste, is sensitive to fashion, but has strong sense of autonomy.

2, brand style, more fabrics that are made of pure natural fibers, mainly made up of high-grade wool, silk, cotton and hemp from Europe and Japan, combined with fashionable fabrics, maximize the beauty of natural materials, and match natural, steady colors and simple and elegant styles to form a more mature and highly professional professional women's wear.

Three, the basic idea of brand development

The concept of product design is mainly based on European style design and supporting the high-end female clothing. However, due to the main domestic market, the style is based on European elegance and fashion.

Limited sales service mode: the development mode of sales network is mainly based on flagship self operated stores and special counters, forming a complete and attractive brand image. The sales point is not much, but the essence lies in firm sales control, rapid information feedback and good capital flow.

At present, the brand of the fig has integrated the culture of the Chinese market.

Chinese and Western

Cultural integration is displayed on our brands and clothing.

At present, it has been stationed in over a dozen Chinese tier cities and front-line shopping malls.

Four. Design team

Deborah, the twelfth most famous designer in Italy, combines DEBORA SINIBALDI with the domestic design team, combining the international fashion trend with Chinese design culture elements.

Five, brand performance

FIOCCO advanced women's clothing brand has not only developed smoothly in the domestic market in a short span of several years, but also become the leading brand of Ningbo's senior women's wear, and is known to the female consumers in the domestic market, and its brand awareness and reputation have been rapidly improved.

The FIOCCO brand launched its first international appearance in Ningbo in 2007. It has been a sensation in the industry. Ningbo's local media and China fashion press have been reported.

In 2008, it lasted 2 years.

market

The running in FIOCCO brand is more mature and has improved greatly in both product design and marketing methods. As the opening show of this clothing festival, it has been added to the audience's strong demand.

In the past Ningbo International Clothing Fair, the leaders of the Ningbo municipal government have highly affirmed the brand concept, business strategy and market of FIOCCO.