We Should Not Only Crack Down On "Brand Names" But Also Help Create Famous Brands.

In order to give the law enforcement agencies a good fight against counterfeit goods, relevant departments should also think deeply about how to guide enterprises from the "brand name" to "create a brand" in the face of those enterprises that have perfect production capacity but can only earn their living by making fake products.

As the State Council launched a special action to crack down on intellectual property infringement and counterfeit and shoddy products, a large number of black industry chains such as Fujian and Putian, which produce more than 90% counterfeit sports shoes, have emerged.

In order to give the law enforcement agencies a good fight against counterfeit goods, relevant departments should also think deeply about how to guide enterprises from the "brand name" to "create famous brand" in the face of those enterprises that have perfect production capacity but can only earn their living by making fake products.

The near future,

Through the overall attack on fake and shoddy products, some new characteristics of counterfeiting and selling are exposed to the vast number of consumers: for example, the manufacture of fake and shoddy products has gone beyond the crude manufacturing in the past. The production level and production process of many counterfeit goods are getting closer to genuine products, and the difficulty of law enforcement departments is also increasing.

Faced with the increasing difficulty of counterfeiting, the relevant departments can work together to deal with a number of influential cases, which can purify the market environment in a short time and curb the trend of infringement and counterfeiting.

But in the long run, how to establish a long-term mechanism to eliminate the soil of counterfeiting and trafficking from roots is still a lot of work to do at all levels.

For example, in addition to continuing to strengthen supervision and law enforcement, how to guide the manufacturing enterprises to go into the sunshine and regularized operation should also be included in the consideration of relevant departments.

As in the case of counterfeiting and selling sports shoes in Fujian, due to the long history of shoemaking in Putian and the integrity of the industrial chain, the "imitation shoes" materials and techniques and genuine products investigated were actually dealt with.

Similarly, in the investigation of these counterfeiting and selling enterprises, apart from some of the unscrupulous enterprises pursuing some high profits, a large number of counterfeiting enterprises have their own helplessness, because they can only make small profits in the previous manufacturing process, and have no energy and strength to create their own brands. When the foreign trade situation is unfavorable in recent years, those enterprises that can not achieve pformation and upgrading before the crisis have to take the risk of making a living on the basis of counterfeiting.

In fact, for the government departments, in the face of these enterprises with certain production capacity and manufacturing level, but unable to carry out industrial upgrading and brand building, in addition to strengthening supervision and preventing counterfeiting activities, they can also introduce relevant preferential support policies, encourage and guide the enterprise armies of the production and operation counterfeit products to carry out industrial upgrading and pformation, research and develop their products, build their own brands, and become a force for breakout in China.