Clothing Products First Entered The 3 Era Of E-Commerce Products

The era of electricity supplier product 1 is the era of selling goods, which is pure.

The 2 era of e-commerce products is consumer centered.

The third stage that we are going to witness today is the 3 era of electricity supplier products, that is, the era of product restructuring. Enterprises no longer regard consumers of electronic business as consumer products, but regard them as independent thinking and participate in the evolution of products. The shadow Internet provides quick support for timely perception, understanding, discovery, and response of enterprises, and the supply chain has been rapidly realized.

If we talk about the whole story in this way, it's called animal behavior. Let's do something about it.

Product interpretation of your supply chain code

Selling goods, disassembling products, and displaying products all over the world. E-commerce companies have been fighting for the advantage of goods integration for a long time, so how to achieve this inventory can see the current situation of your supply chain.

Over the years, to help business enterprises to achieve product realization, summary is nothing more than three kinds of play: spot purchase - production orders - inventory products.

Spot purchase cost is not unified and its style is hard to be unified, but its product resources are abundant.

The risk of production order is large and the threshold is high, but the product is strong in implementation.

Inventory products have large limitations and low sustainability, but they have high cost performance and strong risk resistance.

Even if you play a single game, you will never be able to break through in the existing business environment.

The product supply chain of our electricity supplier is usually composed of three or both.

1. spot purchase, market purchase spot purchase is to test market reaction and risk control.

Often, the product manager will tell me: "Li Sheng, I plan to go to a special field to help me make a full stock."

Play spot, cost-effective spot, brand type of goods, the style is unified, but the first line of the family do not give you, the two or three line is willing to give you OEM, but brand dealers do not pressure goods, factories will not press goods, the wholesale market resources in the electricity supplier market has no advantage, so spot purchase products can only be used as a pre project or product supplement.

2. production orders

It is not difficult to play the production order. There are many factories. It is difficult to make the factory understand the needs of your electricity supplier products, fully cooperate with you, and understand your style positioning.

The main problem with factories is how products are realized, that is, the source of styles.

A. many businesses have always chosen to copy the new style of the official website. They can't see Taobao's money at dead height. The official website's Taobao will be at least 1-2 years faster.

But dare to sell the Taobao election, it is competitive, and has enough confidence in its operation, especially for the supply chain.

And this is the data that others spend trying to figure out. Why don't we make good use of it?

Choose this kind of money to choose the suitable quantity that can be taken together. Do not belittle this kind of ant fight elephant's method, it will give many big electric business headache.

Conversion rate of about 5%, as long as it is not that kind of personalized style shop, copy a quasi one, do not avoid copying the kind of other people rely on traffic accumulation of money, that kind of money can not earn.

A good analysis of Taobao's market dynamics.

Before a customer found a wooden ear side cardigan, others tried well, he was smart to change into a medium long, to flow test, followed by goods on the big flow activities, pat, Taobao, the whole network together, sold 10000 pieces.

On the product side, you can replace 37 wool with other cotton yarn and make it more expensive, and the price is 35 yuan cheaper.

B. entities can do well in the Internet, and if they do not go well, that is the problem of your operation.

So many people can not understand why a lot of hot money of the electricity supplier is regarded as outdated by the entity. Actually, it is completely different from the audience of hundreds of millions of users to make a few kilometers of the audience. When the clothing is in season one season, it is normal for one or two years to be a reincarnation.

We often look for some good physical practices to make the evolution of the electricity supplier enterprises. The embroidered flowers of the conventional bottoming sweater, and the printing of the printed cardigan of the lithographic cardigan, also sell well according to their own style.

C. designer brand, independent design, factory production.

D2C is a pure and beautiful unilateral desire. The Beijing style electricity supplier likes the way of realizing products most visionary.

In particular, the new Taobao mall team registered a brand, and promised to design and produce a stock.

Even if you are a designer again, you also need to give customers a buffer period. During the period of cognition, goods are sold as brands, and who gives you traffic support. You are not Taobao Juhuasuan hanging D2C every day. People have been raised for 2 years, and this year only a little bit of improvement.

So don't play with this at the beginning, you can't afford to hurt it.

This time, we will not talk about the production of the supply chain factory specifically, how to cooperate with the electricity supplier in detail.

There are too many first production lists. In order to reduce risks, what Taobao channels, Jingdong Dangdang platform type or group buying are usually divided into three to five hundred parts, and the first order should not be too multicolor and multi code, usually 2 colors 2 yards.

With the sales base, we will consider building up in Pyramid. This also requires that your factory can be soft and critical when it is hard to afford.

We can't develop the marketing tools through Juhuasuan group buying in the long run, but this group buying is the best supply chain pressure testing tool.

If you are purely prepared for Juhuasuan, then human beings can not stop you from running into a harmonious society.

Take a sweater with tens of thousands of customers on Juhuasuan before. For example, the conservative game is up to 30% before the end of the trial, after the final trial production, seventh days to start the first hand goods, tenth days have finished.

If we use a pipeline that used to do foreign trade orders, we will have to spend 2 weeks to sustain those workers. This is due to the integration of seven or eight out of woven factories. We are focusing on sewing, finishing, checking, and improving the production schedule.

Change your factory's business philosophy, because the electricity supplier sales volatility is too large, a single factory can not meet you, many factories you have no ability to feed, so that the factory to integrate peer resources, sub program outgoing, similar to the KD structure.

After the end of the regiment, it is selling high value, and the subsequent production is only necessary.

3 inventory products.

The inventory products mentioned here refer to the inventory that is generated by poor operation or poor channels, not the quality defective products.

Now most of the physical brand touches the net, sells mostly stock goods, this is already the open secret, the product goes online, hangs several weeks then 5-7 fold to carry on the activity to sell, to clear the stock, the user experience.

For inventory, another way of playing is to change bid. Those channels are limited or lack of operation may waste quality products. We sell them to our own standard.

Every day to help the electricity supplier find the goods to replace the standard, I now become a replacement professional.

Product style trends

UNIQLO's market strategy is to seize the development trend of M society and seize the trend of consumer groups, which is what everyone in our electricity market wants to pursue.

18-22, those young girls and Japanese wind are undoubtedly the hottest sellers of the first wave of e-commerce products, including the current sales volume of the electricity supplier market.

But if the online shopping Xia Yuhe has become a Mammy, then we have to think about whether our products are changing.

On the other hand, if you are sharp enough, you will find that the recent marketing of "ordinary youth, young artists, 2B youth" has been extremely successful.

Everyone is not ordinary and do not want to be 2B, so we have to choose literature and art.

I do not have specific market data, but from the growth of their customer orders and the current market occupying war, the initial, initial kapok, and so on...

These are all playing the literary and artistic style cards in the electricity supplier.

It is easy to see some clues. If the literary and artistic style is currently a minority, then I think it is a very small crowd.

Simple and fresh wind evolved from European and American styles.

Finally, emphasize the importance of product PDCA.

The most important content of a product manager is planning, purchasing, and stock model building. But what I feel most is that only a few business clothing enterprises will make product plans, not to say how much sales volume can be made to this product plan, nor is it to say that the plan of selling any single product in the next one or two months is called product plan.

Combine your new product marketing with the supply chain plan, and tell your factory to let your factory understand your marketing needs and your rhythm plan.

Otherwise, your products will be precipitated and become more and more deviated from the market.

I talked about how others copied your board, and finally I told you how we could help our customers to copy the boards.

The world's martial arts, only fast not broken, the electricity supplier's rhythm is very fast.