Electricity Providers Join Hands With Traditional Enterprises &Nbsp; Seven Wolves "Marry" Seven Grid Subversion Marketing Mode.

How can we earn a thousand year's "God's Day"? Those half price discount games are no longer attractive.

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After experiencing the price war baptism, e-commerce gradually shows the ability of pulling consumers. Through the integration of hot events and the integration of emotional marketing methods, the commodity discount is gradually reduced, providing goods to the online shopping customer experience at the right price, and paying more attention to the psychological needs of consumers online shopping.

This year's Singles Day is a little different. In addition to having 6 "1" dates in November 11, 2011, the Internet market is also known as the "God's Day".

The large shopping sites, Qi Qi and large scale discounts and discounts, make netizens really Hold, and then the STO pictures of express freight products are exposed to micro-blog, so that netizens are sob at such a scale "goods hill". Then Taobao has created another 3 billion 360 million yuan sales volume, continuing the "myth" of Singles Day sales.

However, for those netizens who are accustomed to discounts, promotions, snapping up, gifts and points, the above scenes are already strange, but a happy event has made a great success in this holiday without roses, chocolate and sweet.

On the eve of November 11th, the men's brand seven wolves network "married" Taobao's hot trend brand seven grid, and on the Internet for 7 days, "water feast", through the distribution of high coupons and thousands of free postage gifts and friends interact with each other, and urged single friends to bravely love, do not reject naked marriage, find the right half before the bachelor's day.

Unlike most businesses, the sales strategy of discounted promotions began in November 11th. The seven wolves and the seven Ge network wedding were the banner of creative marketing.

The naked wedding marketing really made the netizens vulnerable to the discount advertising campaign brighten up.

One is a well-known men's wear brand, one is a large number of loyal online shopping users, is regarded as a trend vane of the women's brand name, two strong combined to bring forth the new, seven wolves and seven grid wedding ceremony, the traditional Chinese style wedding ceremony, the wedding is full of makeup and other customs, so that the public's eyes are attracted by the marketing of classical warmth.

A lot of unidentified onlookers even asked: seven the top floor of the grid is married to the top of the seven wolves. Will the two brands be combined? There are also the onlookers who are watching the lively mentality at micro-blog: "when will they have a baby?"

New attempt to psychological marketing lead users to active consumption

Regarding this, Jia Qiong, director of the seven grid market, said: "this activity is not only a simple win-win but also a successful cooperation and innovation of the Internet. This kind of market reaction has provided confidence for us to do more cooperation and innovation in the future.

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"If a brand is to be built, it can gain lasting viability and influence others, it may be a potential demand for people's future life. This is an early discovery, which can be called the traction power of the brand.

"Seven wolves industrial Limited by Share Ltd chairman Zhou Shaoxiong said.

Nowadays, this kind of marketing that directly strikes the consumer's heart has achieved twice the result with half the effort.

Take a hot little cost movie "33 days of lovelorn", which was able to earn less than 10 million yuan for the year ended November 20th. The total box office breakthroughs of 260 million yuan in the 13 days of the show had become a movie box office black horse's performance. No publicity has been seen on the streets, and there has been no bombshell in the television. The emotional expression of several lovelorn passers-by has lifted the appetite of netizens. The reason is that netizens have found their shadows in these lovelorn people and have satisfied their psychological needs.

It was more than a month before the movie was released, and a large number of fans were thinking about it.

The "hype", which is used to burn the money and give way to profit, seems to be gradually recognized by the brand enterprises in the popularity of the Internet market. The advantage of the "emotional warfare" is a kind of ability to draw consumers. Through the combination of hot events and the integration of emotional marketing methods, the commodity discount will be reduced step by step, and the merchandise will be provided to the online shopping customer experience at the right price.

Compared to the price war, this way of expression is closer to the netizen's life, not only because it subverts the traditional marketing mode, but its emotional marketing over prices and commodities can also win the hearts of the people, which has aroused heated debate and achieved the effect of universal interaction.

More sympathetic feelings with netizens.

With the growing maturity of the online shopping environment, online shopping consumers gradually seek from cheap to pursue pleasure and personality, and can catch the psychology of consumers ahead of time, which will occupy a favorable position in the new consumption era.

Are you ready to enter the Internet market?

Bloomberg language

Last night, I put forward the mode of holding together the small and medium enterprises' electricity providers. Last night, I put forward the mode of holding together the small and medium-sized enterprises in the micro-blog, and today I saw the news of the famous brand seven wolves and seven grid joint promotions.

Although they are only working together, they create a precedent for the cooperation of the electricity supplier, which is of great significance.

This shows that the way of cooperation is feasible, and SMEs have new ways to break through the predicament.

My name is J: after seven grid and seven wolves, Mark and Emin are also together.

@MQuito: even companies are no longer singles day. I've had to...

@ seven grid TOP tide product: seven wolf brother said that he had been alone for so many years.

@ Taobao Mens boutique recommendation: Wolf = beast, grid = beauty! Seven grid + seven wolves = beauty and beast! Hey hey!

@ Royal toffee: I don't understand why the seven grid should join hands with the seven wolves. Our family's seven grid trend is not all stars. There's no need to be so. It feels like 20 of the girls are married to 40 old men. I don't know what the boys feel about the seven wolves. No more than seven generations of words, then the July rabbit also came to hold a field.

@ Sprite night: the seven wolves and the seven gage actually got involved. They filmed the movie, and worshipped the heaven and earth. Is this god horse? Did they give birth to a child, also named Seven like Beckham?

@ blue Qian flower: originally seven wolves and seven grid, they are lovers, husband and wife, I OUT.

@ Luo eat and eat: this year even Taobao is afraid of being single, and seven horses are married to seven wolves. Well, that's a perfect match. After that, you can have a baby paper, or you can have a family name of seven!

But sister doesn't care about your surname seven or surname eight. She only wants to grab a pair of jeans, jeans and jeans.