Experience Marketing, &Nbsp, The Shoe Market, And Unveil A New Marketing Prelude.

Speaking of angry birds, the mainstream population of post-80s and 90s will never be strange.

Experiential marketing means that people spend a period of time in a personalized way and get a series of recollections from the process, while services only refer to the general nature determined by market demand.

The key to experiential marketing is to promote a good interaction relationship between customers and enterprises, so that customers can get psychological pleasure and satisfaction in the process, leaving a deep impression, and conveying the implied value of the enterprise culture and the core value of the brand to them in the process.

This way of marketing allows consumers and enterprises to "get in touch" and learn more about their products.

As an internationally famous sports shoe enterprise, Adidas has been involved in experiential marketing very early. The ADI Street challenge is the most successful case. This challenge creates a very infectious situation for consumers: basketball, shooting or Slam Dunk competitions, street dance performances, street carving and other special sports performances and band live music in the open area of a city. There are no referees in the competition, and the teams are wearing colorful Adidas products.

In the 5 years, 50 tens of thousands of people took part in Adidas Street challenge.

Through this series of challenges, Adidas strategically let people experience Adidas's brand spirit and product characteristics.

With the street challenge and other series of reforms, Adidas finally made a beautiful turnover: sales increased from 1 billion 700 million in 1992 to 4 billion 800 million in 1998.

We have to thumb the way of marketing for Adidas. We can see that participation and entertainment are of vital importance in the marketing process of homogeneous products, and can become the additional emotional benefits of brands or products to consumers.

This experience marketing method is worth learning for small and medium-sized shoe enterprises in China.

Experience marketing, as a new marketing method, must pay attention to the early development and design of shoes enterprises. This is the first process of shoemaking. When designing, we must strive to create a distinctive consumer experience.

Using sensory marketing strategies, such as visually, the store can be designed as a shoe shape or a huge eye - catching shoe sample at the front of the store.

The new design can cater to the public's curiosity and enhance the overall image of the product.

Besides, shoe companies can adopt emotional marketing strategies.

Emotional marketing needs to really understand what stimuli can cause certain emotions, and enable consumers to naturally be infected and integrate into such situations.

If you can shoot famous models or stars to publicize the brand of the enterprise, you can also set up a relaxing space in the store so that consumers can experience comfortable shopping experience.

In this way, consumers can feel that the service of shoe companies is thorough, and then have a positive effect on shoe brands.

Experiential marketing is now gradually integrated into the major shoe enterprises. The shoe making industry is a traditional Chinese labor-intensive enterprise. In the late stage of promotion, we must use the marketing strategy correctly, so that we can increase the popularity and reputation of the shoe brand, and raise the brand price of the enterprise.

The experience mode has already taken wings in the shoe market. As long as the shoe companies follow the marketing plan, they will open up a new blue sea for the shoe industry.