"China Industrial Textiles Cluster Innovation And Development Forum" Emerges From The Concept Gap.

Can the "12th Five-Year" development goal be achieved through cluster driving? Can the pace of industrial cluster's pace be improved? colony Can internal enterprises coordinate with each other? Can the innovative thinking of backbone enterprises become direct experience of peers?

On December 2nd, the "Lingxian County city of China's geotextile textiles", which is about to be awarded in December 2nd, is used in China. textile Clusters barely scrape together enough 7. Compared with the total number of the 179 industrial clusters in the textile industry, it is still less than zero, and the application fields covered by it are far from the 16 major classifications currently used.

Gao Yong, vice president and Secretary General of the China Textile Industry Federation, said: "the application of industrial textiles covers almost all areas of national life, but the number and type of clusters are related to the use of industrial textiles. strategic role It's very unbecoming. "

To explore how the existing cluster can innovate and cultivate a batch of reserve forces at the same time, the "China Industrial Textiles cluster innovation and Development Forum" held recently not only embodies a rare sense of big pattern.

The key question is whether the "12th Five-Year" development goal can be achieved through cluster driving. Can the pace of industrial cluster be coordinated with the enterprises in the cluster? Can the innovative thinking of the backbone enterprises become the direct experience of the peers? The conceptual gap between the big pattern and the small abacus can not be ignored.

Off court solidarity

Li Lingshen (president of China Industrial Textiles Association):

After 30 years of rapid growth, China has entered a new period of transition from rapid growth to medium to low speed growth and to a series of complicated social and political changes. Foamy growth is unsustainable: high investment, high consumption, high external dependence and low welfare are the essence. The pursuit of GDP speed has resulted in a high economic and social cost. The basic elements of the "golden growth" combination will be brought to an end. In domestic demand, an important obstacle to sustained consumption growth is a sharp widening gap between the rich and the poor. It may be too ideal to stimulate consumption by policy and fill the gap between investment and external demand.

Gu Qingliang (director of textile economics and management research center, Donghua University):

The core competitiveness of industrial clusters does not lie in the scale of individual technologies, individual enterprises and clustering, but rather the innovation and impossibility of cluster industrial organization and factor combination. China's textile industry needs Taylor, Keynes, and bear Pete. Jobs needs more. Jobs's philosophical thinking is embodied in the following aspects: making industrial products into fashion products, never doing research on existing products, basing on fundamental innovation, never focusing on the innovation of single technology, focusing on the integration of technology, never sticking to the concept and definition of original products, but transboundary innovation, and stressing the "cloud" thinking from the company's resources and operation mode.

Xia Jiquan (director of industrial office, Pingqiao Town, Tiantai County, Zhejiang):

Most of the industrial textiles enterprises in Tiantai county come from family workshops. Apart from a few large enterprises, they are basically family management, and no modern corporate governance structure has been established. Some entrepreneurs, due to their limitations, have weakened their enthusiasm for entrepreneurial innovation over time, and the awareness of cooperative development and Baotuan development needs to be further strengthened. In addition, Tiantai county is in a special period of transition from the first generation of entrepreneurs to the second generation of entrepreneurs. Whether the older generation of entrepreneurs can successfully relay batons to the new generation of entrepreneurs is directly related not only to the development of individual enterprises, but also to the cluster development of the whole industry.

How big is {page_break} development?

Big pattern: unlimited application space

Small abacus: excess capacity does what it takes.

It can be seen that Li Lingshen, the president of the China Industrial Textiles Association, which is often taken from the relevant application fields, hopes to use the largest "space" expression in the limited time of the forum to stir up the chords of enterprises becoming bigger and stronger. He believes that the market space generally comes from two levels: one is unlimited substitution, the other is the reality gap between the two.

Data show that in 2010, the processing volume of industrial textiles fiber was 8 million 217 thousand tons, an increase of 13.6% over the same period last year, and the processing volume of nonwoven fabrics was 2 million 795 thousand tons, up 16% over the same period last year. China's nonwoven production capacity accounts for 70% of the total Asian market and 30% of the global total. Quantity and scale have absolute advantages, but the proportion of structure is lost to other countries in the world. From the perspective of the proportion of industrial textiles in the textile industry of all countries, Germany is 65%, Russia is 60%, the United States is 40%, Japan and Korea are all over 30%, while China has only 20%. The development goal of 12th Five-Year is to increase this proportion to 25% to 30%.

To achieve this goal, Li Lingshen thought it was quite difficult. At present, the industrial concentration of industrial textiles in China is low and the foundation is weak. Under the "demographic dividend", the garment and home textile industry will continue to develop in the next few years. Therefore, the absolute growth of industrial textiles is not difficult, but relative value growth is not so easy.

The conscious growth of enterprises is much faster than that from top to bottom. However, if we can accurately penetrate the market gap and endure temporary loneliness, we must rely on the vision and quality of entrepreneurs.

For example, China is a large country of sanitary textiles. The domestic market penetration of sanitary napkins is 60%, infant diapers 20% and adult diapers 1% to 2%. From the perspective of the world trend, it is generally advocated that on the basis of lightweight and ultra-thin, the indicators such as hygroscopicity, osmosis and harmlessness to skin will be improved.

This year, the state held a "academician forum" in the field of medicine. After hearing the introduction of Li Lingshen, the president of many hospitals sighed with emotion that he had no idea that medical supplies and textiles had such a close relationship. A conclusion came after the meeting: "the world is woven." However, from the domestic market, many high grade medical institutions still use pure cotton surgical clothing, sheets, gloves, masks and so on. Many times washing and cross infection cause great harm to medical staff and patients.

The developed countries basically have adopted disposable medical and health supplies. The penetration rate of the US market is 97%, Japan is over 80%, and China is only 5%. "In the process of promotion to medical institutions, it is very difficult. The direct result of the lack of ideas is that most of the good things are exported, but we do not need them." Li Lingshen said regretfully.

One side is low-end congestion, the other is high-end scarcity. At present, this contradiction has led some enterprises to think of overcapacity.

Li Guimei, Secretary General of China Industrial Textiles Industry Association, believes that the fact that foreign enterprises, especially spunbonded enterprises, have invested heavily in domestic market, the market capacity is far from saturated, and the argument for overcapacity is obviously insufficient. The main reason for the drop of concept is that the application potential is not fully opened, and the convergence of standards is not enough. In addition, the feelings of different application areas are different. The textile enterprises with filtering confidence are generally confident because of the continuous improvement of environmental threshold.

The mutual promotion of technology and demand will continue to generate new markets. This is evident from the increasing number of cross industry and cross industry chains entering industrial textiles. When the expansion speed of the application field can not catch up with the speed of capacity expansion, the local surplus has struck a wake-up call for people.

It must be admitted that in this attractive new market, the advantages of technology transfer, labor volume, value added, and the concept of substitution are limitless, attracting enterprises to stop, but they will not change the thinking inertia of entrepreneurs. Zhang Zhirong, chairman of Jiangsu Oriental filter bags Co., Ltd., said that everyone's age, living environment and knowledge background are different, and the reaction to the same information must be different. "Even if we recognize the macro trend, enterprises will do their best. Maybe my idea does not represent the mainstream value orientation, but I would rather believe that "success is the father of failure".

Where does {page_break} fall and two sustainable power come from?

Big pattern: listing to accelerate scale operation

Small abacus: avoiding capital market at this stage

The Zhejiang Yue Wang holding group, located in the summer town of Shaoxing, China's "nonwovens" town, participated in the cluster innovation forum as a representative of the backbone enterprises. When the reporter asked whether Gao Haigen, chairman of the group, had the intention of expanding the capital market, the answer was negative. Associated with the hot situation of a batch of industrial textile enterprises queuing up in recent years, there must be a drop in the mind.

In the overall development goal of the industrial "12th Five-Year plan", "cultivating a group of backbone enterprises with international competitiveness and sales scale exceeding 5 billion yuan" is the proper meaning. The reality is that in the industrial textiles field last year, only one of the top 40 non-woven enterprises in the world came into being. This year, there will be 1 to 2 enterprises emerging, and their sales volume is at most 1 billion yuan, and there is still a big gap between the scale and the volume of 5 billion yuan. With the acceleration of the pace of the listing of enterprises is not difficult to achieve, many listed companies for their own "12th Five-Year" planning goals exceeded 5 billion yuan.

However, reporters found that after a small area of knowledge, the heat wave that the industrial textile enterprises were swarmed into the market had been weakened. Whenever asked about the attitude of the enterprises to the capital market, they would lead the topic away in time, so that they could not judge whether they really had no intention of going public in the short term, or did they want to disclose the strategic change of capital integration.

Jin Xiaoming, Secretary of the Party committee of Xia Lu Town, Shaoxing, told reporters that in order to better play the role of the government, apart from focusing on the construction of public service platforms such as technology research and development, product testing, industrial information, personnel training, credit guarantee and business guidance, the service sector should also be expanded to help enterprises to operate capital and promote their listing as soon as possible. Among them, Zhuang Jie's nonwovens are the enterprises of Zhejiang Yue Wang holding group.

As for the phased characteristics of "weakening the concept of listing", Li Guimei believes that on the one hand, it is related to the market state, and there is a certain risk to enter the capital market under the current situation; on the other hand, it is related to the unclear direction of investment. The emergence of new technology in the field of industrial textiles is very fast, but its maturity is generally poor. With the lack of policies, most enterprises are in the stage of holding money. Therefore, the demand for expanding investment scale after listing and financing is not strong.

"Oriental filter bags, though small businesses, are like delicate delicate pig hind legs without bubble meat. Of course, some people like it and others don't like it. " Zhang Zhirong, who had no intention of listing, told reporters that the most important thing at the moment is to make the "fine ham" cooked more fragrant, and introduce strategic investment cooperation at the right time.

Another industry believes that the listing of enterprises at this time is not cost-effective. The real good business, capital chain is not a problem, the key is how to spend money, but at the moment, even if the investment is difficult to return in the short term, it seems that the risk is greater than the yield. But in the long run, listing is very beneficial to the overall development of the industry and the sustainable competition of enterprises. There are still many enterprises in the "two generation shift" period, like eastern filter bags. There are risks hidden from the poor convergence of ideas.

It may be a good choice to promote the overall listing process by taking industrial clusters as a unit. Xia Ji Quan, director of the Industrial Office of Pingqiao Town, Tiantai County, Zhejiang Province, said that there are already listed companies in the industrial textiles industry. If we do not step up the pace of listing, we will further widen the gap with the listed companies. The government is tightening up the guiding opinions on listing the enterprises and making clear the supporting policies. First, leading enterprises such as southwest filter cloth factory, industrial cloth mill and Samsung special textile company are reformed for modern corporate governance structure, and a modern enterprise system is established, and the pace of listing is accelerated through enterprise alliance and merger and reorganization. During the "12th Five-Year" period, 1~2 industrial textile enterprises were listed in Tiantai county.

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Is the three horizontal alliance necessary?

Big pattern: market under the policy

Small calculation: lack of honesty in peer exchanges

After the forum was held, most of the enterprises felt that their thirst was mostly experts' keynote speeches, and the stereotypes of experience discussions were entirely predictable. A person in charge of a company frankly said that the communication between clusters is fairly good, and the key technology exchange is even more airtight. One reason is to understand the trend of policy, and the two is to give face to face among peers. At present, a large part of the sale of industrial textiles depends on connections and word-of-mouth, and nothing can lose resources. "If we use such a forum to invite large clients from downstream applications, we must be more active than ever."

Taboo peers are not hard to understand, mainly because they are afraid of core technology being copied. Ji Jianbing, director of the China Textile Industry Association standards and information department, said that in addition to the lack of intellectual property protection, the most important thing is that there is no absolutely strong enterprise at present.

And relying too much on the application of the face of the exercise, from another point of view is also a strong performance of enterprises. Li Guimei said that the more the downstream is king, the more we should start the "inter industry alliance" so as to win market share and discourse power more effectively. Over the years, she felt: "in the field of application, we can not say that we do not attach importance to it. Objectively speaking, the share of industrial textiles in various applications is not equal to the large size products of machinery and equipment. The popularization and penetration of ideas requires enterprises to unite and strive for it.

The industry textile industry is not as mature as the equipment and market of the traditional textile industry. It is not as long as money can enter, as long as advertising can be well-known. The role of the industry association is "to have a policy, to market." Next year will be the "exhibition year" of China Industrial Textiles Association and the "forum year". With the establishment of a number of Specialized Committee, sub professional cooperation and docking will be put on the agenda. Such as Forum on textile synthetic materials, forum on textiles for transport, filtration and separation of textiles, forum on medical and health textiles, etc., have formed clearer ideas and frameworks, as well as convergence of standards and convergence of downstream media.

To the market level, the malpractice of enterprises' single fight is also reflected in the chaos of pricing mechanism. At present, the consumption of industrial textiles is mainly through network sales and direct sales channels, and the order of industrial products is followed by projects. In particular, the former "salesperson system" adopted by most enterprises directly leads to a wide variety of market prices.

Take sanitary textiles as an example, our enterprises often connect directly with hospitals, while abroad there is a complete distribution mechanism, which consists of third party agencies responsible for product inspection and supervision, price regulation and so on. Ji Jianbing said that the "value chain" structure of industrial clusters' innovation and upgrading is just in line with this direction. The construction of public service platform and the improvement of logistics functions are the top priority, including standardized management of all aspects, such as procurement, inspection, guarantee, channel, price and so on.

From the formulation of the "alliance standard" in Tiantai county to the construction of "marketing alliance" in summer town, both of them show the necessity and trend of horizontal alliance. As professor Gu Qingliang, Professor of textile regional economic research at Donghua University, concluded, the innovation of industrial organization and industrial cluster means: packaged manufacturing service industry, and vertical supply from R & D to market.

Big pattern requires great wisdom. The thinking of "cloud" is expanding. Which side should we turn to?