Knowledge Release: Winter Clothing Display Skills

Winter is the last and the coldest season of the year. The winter weather is cold and the north wind is fierce. It is the peak season for clothing sales and the season of greatest demand.

Color:

In winter, the most romantic thing is romantic snowflakes. The north is also a place of ice and snow. Therefore, one of the most important colors in winter is the white color of snowflakes. But because of the cold climate, they often use warm colors. Because the color of winter goods is dark and low in saturation, it is important to avoid being dull when making a presentation. You can add some red, orange, yellow and other high brightness colors to adjust. In addition, the color of accessories is usually relatively rich, so the reasonable use of accessories colors, is a good way to get twice the result with half the effort.

Elements:

There are not many elements in winter, the most prominent is snowflakes. In addition, some warm clothing can be pushed to expand the elements of warmth, such as enlarged feathers and so on, which can give people warm feeling.

Display goods:

Winter goods are the richest in the four seasons, so the costumes are very hierarchical. There are usually 3 or more levels in 3. In addition, in VP and PP areas, we should try our best to enrich and match warm feelings. Especially in monopoly stores, customers should see the warm and lively scene when they enter the door with cold air. The main products should be mainly made of thick cotton coats, down coats and warm winter sweaters, with other peripheral products such as scarves, gloves, hats and so on to promote the sale of seasonal products.

Key points of display:

Winter clothing is heavy and complex, and the sense of hierarchy is strong. Therefore, the display can pay more attention to collocation of colors, fabrics and styles, and reduce the fancy techniques. PP points such as island can use products and accessories to enrich vision. In addition, due to the large number of winter coat products, we can increase the hanging display in order to get better display effect.

TEENIEWEENIE's mid Island display, with red lines at the entrance, is very attractive in cold winter. The red and white wool balls are more important. They tell the customers that in winter, knitted garments are indispensable products.

In winter, clothing can be added to the overcoat outside the suit when it is on display. It is lined with woollen vest to increase the warmth and sense of hierarchy of the suit. This can also give advice to customers and inculcate the concept of dress. The warm coloring of the same color system gives the whole model a warm atmosphere in winter.

The display of winter, the theme props are cortical cabinet type props, which reflects the sense of quality of men's clothing. The whole color is warm, and blue is added as contrast color to increase the visual impact of PP display. It can be seen that the main product is sweater sweater, but it has a complete collocation, which can better match the customers with suggestions and resonances.

In winter, the island is full of goods and space is compact. The display of half body mannequin is rich in collocation. From inside to outside, the layers are stacked up, and the scarves and gloves are also decorated on the coat, which is very rich and can be noticed.

BURBERRY winter window, the background is the European style roof, the whole is white, the artificial snow sprinkles the entire window, creates the winter night mysterious environment the romantic aristocratic breath. And the brand LOGO is designed to be bright red, which is especially attractive in the whole snowy environment, and achieves a good publicity effect.