High-End Department Stores Discount Sales Day &Nbsp; Guangzhou Friendship Sales Increased By 50% Over The Same Period Last Year.

Guangzhou

Friendship Shopping Mall discount promotion site

It is still a heavy traffic jam on Guangzhou's Ring Road, and still crowded with people in the shopping mall.

On the 2 day, many people in Guangzhou scrambled to discuss a topic: "Guangzhou friendship is in the half off place."

Keep out the cold

Yesterday, reporters at the scene saw that although the friendship dispatched more than 10 staff members to maintain traffic, but the long Che long has been extended to the Tianhe Road, the peak hours and even affect the Zhongshan Avenue.

The traffic flow is caused by the flow of people, and there is a rush of people in the friendship store. Even the first floor cosmetics counter has not made a big discount.

Fashion women's clothing is the most popular selling place.

Yesterday afternoon, when reporters entered the two floor women's clothing area of Guangzhou friendship commercial building, they simply couldn't find a foothold in the area. Roughly speaking, every six square meters were crowded with more than 10 consumers.

Moreover, most consumers buy more than one garment and buy 8 pieces at a time. Miss Wu said, "half off is still very cost-effective, saving 7000 yuan."

Coupled with the two days of cold air, the sudden cooling of the winter clothing sales also added a fire.

The sale of a brand's coat is four times higher than usual.

The clothing counters increased salesmen more than usual, but they still couldn't cope with it. A salesperson told reporters that they didn't have lunch until 3 p.m.

The fitting room has to wait in line. Most consumers have to wait more than 20 minutes before fitting.

Because it can be exchanged for five times points, the team with the highest score on the spot is the longest. The reporter knows at the scene that the team of dozens of people remained unchanged for several hours.

Promotional activities for three days

Compared with the previous years, the discount of friendship can be said to be an unprecedented span. In the past, it was a day and a half, and this time it took 3 days. Why? The reply of the responsible person of Guangzhou friendship is mainly to meet the needs of members. Combined with the friendship store, the east store has expanded to become a Gemini department store, and the discount sale is also corresponding. The sales promotion is expected to increase by 50% over the same period last year.

However, some people in the industry pointed out that due to the depressed economic environment this year, the department store industry's performance in the second half of the year was not ideal. In addition to the cold weather, autumn and winter clothes were hard to sell. In the second half of this year, especially after November, the major department stores in Guangzhou increased the frequency and intensity of promotion, hoping to do well before the Spring Festival.

A few thrive houses.

The discount of friendship in Guangzhou has also brought about a happy and anxious situation.

Reporters yesterday inspecting the city found that the number of passengers in the friendship field suddenly increased by several times, while that of other department stores decreased significantly.

In Tianhe business circle, Beijing Road business circle and the agricultural and forestry lower Road Business District, the number of people in many stores declined.

"Each has its own way to do so. Next, Guangzhou's other department stores will definitely launch a new round of sales promotion plan. In December, Guangzhou citizens can enjoy more discount.

Without discount, it seems to have become the consumption habit of Guangzhou people, which will be a bigger test for the survival of the department stores.

A senior department store spokesman told reporters.