World Luxury Association Defines World Class Luxury Brand Value Standards

The World Luxury Association has recently announced that it will hold the "100 most powerful luxury brands in the world" and the ten year official grand ceremony of China's luxury industry in January 2012. This conference is positioned as "Oscar of the global luxury industry", and the world's luxury industry is the world's largest luxury brand in Beijing. Economics Officials, representatives from embassies in China, senior executives of luxury brands, and mainstream news media all over the world are participating in a historic event of luxury industry.

At the same time, as China becomes the biggest buyer in the global luxury market, how can we create our own better and faster? World-class Luxury brands have also become the focus of social controversy. Ouyang Kun, an official spokesman of the World Luxury Association, has given this definition and explanation: "world-class luxury brands" must belong to the "world" rather than just belong to China, that is, it provides services for luxury consumers in the world and has relatively fixed consumers worldwide. Consumption share To achieve this, we must cater to the needs and needs of the global consumers, such as LV leather goods, Bentley cars, Cartire jewelry, Cuban cigars, French Lafite wines and so on. These are "world-class luxury brands" that can be heard by the world. They can be relatively fixed consumers in any developed country in the world. At present, China's own high-end brands such as liquor, Baiyu, tea, wine and so on, no matter the size of their fame, the main consumer groups are still at home, not the world. Even if they walk out of the world, they will not be recognized by mainstream consumers abroad because of lack of market culture. There is only one reason why Chinese enterprises have never cultivated foreign consumption market.

With the official launch of the World Luxury Association's most valuable TOP100 luxury brand, what kind of big name can become a world-class luxury? The World Luxury Association has made the following detailed definitions of the global market for luxury goods, Ouyang Kun.

A: global influence, according to the brand reputation in more than 100 countries around the world, at least 80% of the countries know or hear, mainly through the media to measure this standard.

B: global share, which is based on brand share in the global market, mainly refers to the proportion of countries in circulation channels. A brand has stores in many countries around the world, and it is an important criterion for measuring global share.

C: consumer feedback, in more than 100 countries around the world, has its own relatively fixed consumer and market groups.

Then, based on the sample visit of the consumer group, the feedback impression is obtained according to the questionnaire survey feedback. Many world-class brands with such factors, such as LV, global influence, occupancy and consumer feedback, are relatively large, while some well-known brands only have the above status in their own countries. Once they arrive in Europe, North America and other markets, they are not known by consumers. They lack world-class characteristics.

　　權威人士分析，世界奢侈品協會全球最具價值TOP100奢侈品牌官方發布大典在中國舉辦，將是挖掘和推廣中國本土奢侈品牌“世界化”的重要信號，2011年6月9日，世界奢侈品協會與中國貿促會在北京公開發布了《世界奢侈品2011官方報告藍皮書》，當時受到了中國有關政府部門及國內外媒體的高度關注，發布會當天，國家商務部、中國海關、中國貿促會、財政部，及美國、法國、英國、意大利、瑞士等國家駐華大使館的商務參贊全部出席了發布會，并做了報告發布，數據監控顯示，自《世界奢侈品2011官方報告藍皮書》發布至今，已經被中國媒體轉載1,750,000次(百度搜索引擎顯示)，英文版被外國媒體轉載2,610,000 次(谷歌搜索引擎顯示)，各國政府與使館引用1986次(各國政府網站搜索引擎顯示)，因此可認為，世界奢侈品協會已經是目前奢侈品領域最具影響力的國際組織 。 The release of the "100 most valuable luxury brands in the world" will have a huge impact on the luxury goods industry, and will also guide the important Chinese luxury consumer market and refresh the industry record.

In June 9, 2011, the China Council for the promotion of trade (CCPIT) announced in Beijing that the China luxury Trade Commission was jointly established with the World Luxury Association. The purpose is to excavate and cultivate Chinese luxury goods enterprises to become internationalized. Chen Deming, Minister of Commerce of China, said: "our own national brands and high-end consumer goods brands can not meet the growing material needs. China's current 100 most famous brands in the world are still zero, and we should accelerate the cultivation of local luxury brands. At present, the global luxury market is aiming at China. China is facing economic structural transformation and brand upgrading. It is imperative to cultivate China's local luxury brands. China has 5000 years of cultural and historical precipitation. With the attention of the country and social concern, we believe that the Chinese market will create world-class luxury brands of the nation.