Traditional Footwear Enterprises Must Do In The Era Of E-Commerce.

In today's era of e-commerce is indispensable, shoes and clothing enterprises have been "no e-commerce today, tomorrow will be no business to do".

Countless experts predict that as a major trend in the international business wave, e-commerce will become a driving force for the growth of corporate wealth in the next ten years.

It can be imagined that the future society is like this: enterprises without e-commerce will face the situation of no business.

Traditional footwear is a product of fashion products, and can not be divorced from the current e-commerce market.

But the reality is so cruel. Many small and medium-sized enterprises have to face the following when doing business.

The first awkward choice: how to introduce talent decision making.

Many manufacturers began to develop self-contained brands, wading in e-commerce, and the source of e-commerce talents comes from two choices: training or recruiting.

Among them, the internal training needs more time and energy. Many companies choose this method, often in the first half of the year after entering Taobao platform, or half a year.

This way of training staff loyalty is very high.

The second is external recruitment.

Nowadays, e-commerce talents are eager to be scarce. Every day, they recruit large numbers of talents to promote e-commerce.

Against this background, many enterprises have invested heavily in the big market of e-commerce, and have invested heavily in recruiting talents to enter their own Taobao mall to make e-commerce platforms.

The second awkward choice: how to manage and manage.

The main business models are three business models: 1, independent management, 2 outsourcing to professional e-commerce companies.

3 by professional managers to run management.

The first one, compared with what everyone can understand, such as mr.ping, seven grid, Han Yi Su and so on, are all typical examples of their own independent management.

Second, outsourcing to other professional e-business.

The third is from the Taobao platform (plus the pat platform operation better), engaged in e-commerce for more than 4 years, there are successful e-commerce cases of elite talents, independent of the establishment of an electronic commerce department to manage the mode.

This is a method that is in the top two ways. Its advantage is outsourcing several steps. The enterprise also has its own control and management right, and the risk is controllable, so as to avoid the risk and pressure of the company manager running and managing completely.

The third awkward choice: the main domestic or foreign players.

Now a lot of foreign companies are beginning to feel the pressure of domestic inflation, the appreciation of the renminbi, and the rising raw materials, and the rise of cheap labor in East Asia, such as Vietnam and India.

Began to aim at the country.

But it is not reconciled to the big cake in the world's largest consumer market.

There is also a Alibaba to do the Chinese station want to do the international station (that is, to do foreign trade indecisive).

Fourth embarrassing choices: how to locate the choice of your own product.

Domestic small and medium shoe enterprises have many large and medium sized brands, some of which are made by stalls, originally processed by generations, and now they want to make their own brands. One choice is small size and slow development.

The second option is to find someone else to invest in a good brand to operate an e-commerce department independently.

But it distracts a lot of energy and time.

In addition, investing tens of millions or even millions of high businesses is not practical.

In any case, e-commerce is the current hot topic.