The Bridegroom'S Male Clothes Are Trapped In The Quality Gate &Nbsp; Guoli Zhang'S "Dragon Face" Is Lost.

10 years of brand endorsement, 3 years of independent directors, known as "emperor specialized households", Mr. Guoli Zhang has been increasingly linked with the bridegroom, and perhaps because of the image of "long live".

The quality of the groom's men's clothes is upgraded. "Professional emperor" Guoli Zhang lost his "dragon face".

However, with the emergence of quality problems in the men's clothing of the groom, and the gradual escalation of consumer disappointments and low stock prices caused by the failure to deal with the problems, the public began to question the brand of the groom, the brand of the brand.

The incident originated in 2010, when the consumer Ji Wanchang bought 20 sets of "groom's snore" casual suit at the men's clothing store of the new groom in the yuan yuan street.

It is tested that the collar fabric of suit is 99.6% wool and 0.4% polyester coated wire, and the lining material is 54.9% polyester and 45.1% viscose fiber.

Instead of the neckline logo, the fabric is 95% wool, 5% cashmere and 100% polyester.

Ji Wanchang thought that he used cheap materials instead of some expensive raw materials, which was deceiving consumers. He asked the relevant enterprises to give financial compensation, and recalled all the same batch products, and made public apologies through the media.

The manufacturer admitted that the batch of groom's casual clothes had some problems with the materials, but refused Ji Wanchang's opinion.

In this way, the bridegroom company, in order to escape the responsibility of escaping, has been with Ji wan chang for a year long "confrontation".

Hinur's quality problem escalated and consumers said it was hard to accept.

The groom is a leading enterprise in the North men's suit industry. The development history of 10 years can be said that there has been a certain reputation in the industry. But after the incident, in the face of the authoritative inspection results of the national leather products quality supervision and inspection center, the groom's men's clothing has remained silent and has not made any statement.

Many wait and see

People lose confidence and brand stock market goes down.

The bubbling groom "the problem casual clothes incident", because the groom and snore group Limited by Share Ltd and Ji Wanchang both sides can not reach an agreement on the details of compensation, after nearly a year's negotiations have not yet been resolved. For some of the consumers, disappointed with the lack of correction of errors, evasion of responsibility and negative handling of the problem, some consumers expressed disappointment, especially since the three quarter of the year, the sales growth of snore shares has obviously slowed down and interest rates have dropped sharply.

Most investors lack confidence in stocks, although the recent slight rise, but the overall trend is not optimistic.

Some investors say, "buying stocks is actually selecting enterprises, and buying stocks is equal to buying a proprietary right of this enterprise.

A good stock should first be a positive and promising enterprise, but Novoran Hinur did not give me that feeling.

Brand fraud, professional emperor "Long Yan" loss

10 years of brand endorsement, Guoli Zhang has become the bridegroom.

As a public figure, especially Guoli Zhang, who has a senior position in the film and television industry, and is known as the positive image of the "emperor's special household", many consumers are born with trust and will be grafted on the product by the admiration of the star.

In September 2008, Guoli Zhang, a film star, became an independent director of the A's listed company, the groom, and played the role of supervision, maintenance and suggestion.

Therefore, the emperor's professional household is not only the bridegroom, but also the new groom.