The Weather Is Getting Colder, The Price Of Thermal Underwear Is Up &Nbsp, And The Sales Of Customers' Rational Market Are Decreasing.

During the severe winter season, many people found that the price of thermal underwear this winter increased significantly.

Reporter recently visited several urban areas

business

Prices have gone up and sales have fallen

8, reporters in the urban shopping mall clothing area to see, many brands of thermal underwear are placed in the eye-catching position.

A salesperson told reporters that the price of her brand underwear increased by nearly 10%, of which a cotton underwear price rose from 198 yuan per unit to 298 yuan.

"It's been past half an hour, and I haven't sold one yet."

The salesperson said.

Subsequently, the reporter went to a underwear shop of the unified road. The salesperson told reporters that the average price of thermal underwear in the shop was 150 yuan, which was 10% higher than last year, and some even more.

Sales staff pointed to a printed thermal underwear told reporters that the price of underwear from last year's 89 yuan per set to 109 yuan per set.

"A lot of customers come around the shop and listen to the price. They say it's too expensive. Many people turn around and leave."

The salesperson said that sales of thermal underwear were good at this time last year, but this year it was a lot worse, which is equivalent to six or seven of last year. She analyzed that the weather is not cold, but it is mainly due to price increases. "Many people see this year's underwear price is so high, they have eliminated the idea of buying."

customer

Rational choice of rational consumption

Reporters in the visit found that the public in the purchase of thermal underwear are more rational consumption.

A salesperson of a lingerie store told reporters that the most popular thermal underwear is ordinary style, and the thermal underwear, such as bamboo fiber and carbon fiber, has not been widely accepted because of the high price.

On the morning of the morning, Ms. Wang picked up the right choice in the warm underwear area of a shopping mall, and finally chose a $219 body suit.

"The thickened thermal underwear is very bloated and doesn't wear anything outside."

Ms. Wang said he had bought a very thick thermal underwear before, but he did not wear it through several times.

In the underwear sales area of a supermarket in the city, Xiao Cai is buying warm underwear for his father.

According to her introduction, he has seen many home thermal underwear, and some claim that they can treat with magnetism. Some of them claim to be far infrared thermal underwear. But in her opinion, these are publicity gimmicks and the price is very expensive. So when choosing, she will still consider the old-fashioned thermal underwear with moderate price.