China'S Footwear And Luggage Account For A Drop In Share Of Major Trading Partners.

Ministry of Commerce's latest bulletin: China occupies a major position.

In the face of the fact that exports continue to fall, the Vice Minister of Commerce, Zijin Mountain, has announced another less optimistic news:

Zijin Mountain: this year, our share of these markets in Europe and America is not rising but falling, especially in textiles, furniture, shoes and bags.

The international market demand is insufficient, and the cost of domestic enterprises is rising.

We can identify a lot of immediate factors that affect exports, but in Zijin Mountain's view, the key is not just that:

Zijin Mountain: I have been saying that the competitiveness of foreign trade is mainly reflected in the competitiveness of commodities and industries.

Chinese goods in the international market lag far behind the developed countries in the world. They are all processing trade.

The lack of creativity and the lack of core technology are common problems in Chinese enterprises.

Li Dongsheng, chairman of TCL group, who is familiar with front-line business, has great feelings:

Li Dongsheng: China is very entrepreneurial and business oriented, but our worship of technology and technology is far less than our worship of wealth and money.

However, for enterprises, especially manufacturing enterprises and industrial enterprises, we must make continuous efforts in improving this innovation ability, so that we can have the future.

The government is also trying to find ways to refuel the enterprise.

In view of the fact that Chinese enterprises are large and not strong, the Ministry of Commerce will set up a batch of "national pformation and upgrading demonstration bases for foreign trade" in areas where industries are relatively concentrated, so as to reduce costs and form advantages.

Zijin Mountain: now, some industries are highly concentrated, such as bags, shoes and furniture.

In the areas where these industries are concentrated, cultivating some foreign trade bases will greatly facilitate the docking and connection between foreign buyers and these enterprises, and help to cultivate the brand of these products.

The domestic market should be integrated and the international market should be expanded.

In order to become a truly global brand, the development of overseas marketing channels is very important for Chinese products.

It is not easy to survive in the overseas market. The head of Zhejiang brand Indonesia Center said that in addition to finding partners, registering and familiarity with the law, Chinese enterprises going abroad still face many difficulties.

Person in charge: the first is the difficulty of personnel management.

In fact, there are very few such people; second, it is very costly to open up an office and expand the market abroad; third, you can only explore and explore in the first few years when you go to the new country.

Export difficulties are not generalised.

At present, our import and export volume accounts for more than half of all five traditional markets, including the European Union, the United States, Japan, China, Hongkong and Korea, while the trade ratio of the BRICs market is less than 7%.

Zijin Mountain believes that we need to fully explore the export potential of emerging markets.

Zijin Mountain: we need to make great efforts to actively explore the market of developing countries, especially for the developing countries with large population, low market share, abundant reserves and important strategic position.

Each market has its own particularity. Cai Guiru, President of the Russian General Chamber of Commerce of China, has over ten overseas work experience. She warned Chinese enterprises that Russia has just entered the WTO and the investment environment is changing.

Cai Guiru: there has been no room for development in the old model of profiteer. We should actively adapt to the changing Russian situation and carry out research on the marketing environment after Russia's accession to the WTO, and suggest that the Ministry of Commerce hold training courses in this area.