"Clothing Customization" Into The Common People'S Home

With the improvement of people's living standard and the change of consumption concept, especially the increasing demand for individuation, it makes an attempt.

"Clothing customization"

In the past, clothing customization mainly refers to "advanced customization", which represents a kind of clothing.

Reporters visited many shopping malls in Xidan and Wangfujing, and found that many clothing brands in the mall began to customize the Nuggets and garments. Apart from Versace, Zegna, Armani and other international brands, there were many popular brands such as YOUNGOR and Luo Meng. They launched a customized service at moderate price to meet the custom-made requirements of the ordinary people. The customization cost of a customized garment increased by only 10% to 20% on the basis of the original price.

Moreover, many consumers' demand for clothing has not only been satisfied with shopping malls, from wedding dress to dress, from formal dress to leisure, from cheongsam to professional wear, all kinds of large and small clothing custom shops sprung up in Beijing. Statistics show that at present, there are more than 200 clothing design rooms and Studios in Beijing.

In a hundred years old custom made by a cheongsam in Wangfujing, the boss told reporters that the custom cheongsam is divided into advanced customization group and general customization group according to different consumer groups.

The customization cycle of advanced manual embroidery varies from half to six months in accordance with embroidery patterns. It takes about 10 days for general customization.

The custom price is between 1000 yuan and 100000 yuan.

"People who come here are mainly made in Beijing, and have some foreigners to patronize. The fashions that are integrated into the fashionable elements nowadays are especially popular. They maintain hundreds of customized quantities every year, and the profits can be up to tens of millions of yuan."

Talking about the red shop of the custom shop, the boss smiles.

Customized crowd to personalized development

Nowadays, more and more fashion personalities choose clothing customization.

"At the end of the year, there will be more annual meetings, so it's very easy to crash shirts with people."

Miss Chen, a white-collar worker working in a foreign company, complained to reporters.

Customizing clothes for the individual means that there is no need to prayed repeatedly on the way to the party, not to bump into other people's clothes, so that it is not necessary to pick up a piece of clothing and say with regret if there is more than a lace on the collar.

As long as you want to know, customized clothing can satisfy all your individualized desires for clothes.

Lin Lin, who is also a fashion supporter, is a loyal supporter of costume customization. She has expressed his understanding of custom-made fashion to reporters. At the moment, wearing big name clothes is not the most fashionable one. "No Logo" is the pioneer of fashion. They use their own clothes or show people different identities, or emphasize their differences, and show the grace of "I am me".

China is in an age of extremely rich material. People's living space and lifestyle are more extensive. When people attend business negotiations, gatherings, wedding banquets, celebrations, visits, performances and other social occasions, they need to use different costumes to reflect their cultural accomplishment, social level or economic status.

Changqing, President of the Beijing garment and Textile Association, said that in the colorful social activities, the fuzziness of brand clothing sometimes can not generalize this kind of richness, but custom tailoring is able to deal with it calmly.

This also brings unlimited business opportunities for the garment customization market.

It can be predicted that with the increasing popularity of the price, clothing customization will become one of the mainstream formats of the clothing market in the future.