15 Truths In Clothing Store Marketing

As long as business No matter what the size is, there is a certain need to do well. Marketing Tips for marketing 15 clothing stores below Skill Mastering marketing skills will help the clothing store business.

Some people think that small businesses are easy to do and do not need to master marketing skills. That's a bad deal. Business is not big and marketing is indispensable.

1, dress up "face". The appearance of a shop is like a person's face, that is, a shop is a face. This is the basis for customers to determine the image of a store in an instant. The storefront includes shop name, shop badge, signboard, exterior decoration, display window, plus the color and lighting of the storefront. A good first impression is the key for customers to stop. Therefore, merchants should have floors, ceilings, containers and windows without dust, and glass should be clean. At least one or two times a day, stand outside the shop and think about it from the customer's perspective. shop Can the appearance and image make a good impression?

2, store door opening is convenient. Shops that flourish and flourish can flourish.

3, after customers enter the store, the clerk is best not to "follow the steps".

4, pay attention to the image of the shop assistant. Fingers and clothing should be clean.

5, products should be accessible to customers and easy to access. That is, "the eye is easy to see, the hand is easy to carry". The goods on the open shelf make customers feel easy to choose.

6. All goods are marked with price and no price. It is necessary to establish appropriate information on the basis of efforts to collect information about customers' price expectations and competitive stores' prices. Price 。

7, the relationship between retail stores and customers is, in the final analysis, interpersonal relationship. Say hello to customers without saying anything. You know, shopping places are also a space for communication.

8. Explain the knowledge and knowledge of goods. Sales volume Consumers are not experts. They need your guidance. Let the consumer realize that you are helping him.

9, the reception of customers is relaxed, and the other side can not buy or express disappointment or displeasure.

10, collect money and look for small change, clear the face and find clean tickets for the guests.

11, thanks to the old customers, old customers are the best customers. For stores, it means continuous improvement. According to the research of American scholar Lei Qihan and Se se, every 5% increase in customer loyalty leads to a 25% increase in corporate profits.

12, use more idioms. Language standardization and kindness can increase the charm of shopping malls (shops), create affinity and bring good word of mouth.

13, put the proposal in the collection office, ask customers to write the goods that need to be purchased.

14, take holiday as a good opportunity for public relations. For example, the double ninth festival gives preferential treatment to the elderly as a blessing, and teachers' Day offers teachers preferential treatment.

15, never forget customers, will never be forgotten by customers. To treat customers as permanent God, we should use some specific actions or activities to influence customers, so that customers can know that you really regard them as God. Once God realizes you are trustworthy and reliable, he will become your eternal customer.