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Christmas Is Coming Soon; &Nbsp; &Nbsp; Luxury Goods Collective Price Increases.

2011/12/19 23:47:00 37

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From December 1st, Chanel (Chanel), Gucci (Gucci), Tiffany Co and so on.

Luxury brand

Choosing to increase prices before the discount season, the annual price of luxury goods has almost become "

iron law

In the near year-end awards and Christmas sales peak season, collective prices are rising. It seems that the luxury goods giants are eager to push the year-end rush.

Chanel raised 10% this month.

Price increase

Head gun

"Xiaoxiang has adjusted the price again!" recently, a news about the price increase of Chanel (Chanel) has become a hot topic of luxury consumption in Shanghai.

With the rise of Chanel (Chanel), many people who often buy luxury goods find themselves in the mainland.

Gain

Compared with Hongkong, London and other places, the price difference between some big brands, Shanghai and Hong Kong is shrinking.

In the Chanel (Chanel) counters on the first floor of Hang Lung Plaza, most of the prices have been adjusted accordingly.

For example, the Chanel (Chanel) 2.55 series "226 medium" has risen from the original 37500 yuan to 41200 yuan, while the Classic Flap series "Maxi Maxi" has risen from the original RMB 41000 to 44800 yuan.

In addition to the overall price adjustment of Shanghai special counters, the special price of China's Hongkong, Singapore and other places has also been fully adjusted. Among them, the price adjustment in Hongkong is particularly obvious, so the "Jumbo large" of the Classic Flap series with a price of HK $39600 has risen from HK $39600 to HK $44700, or 12.88%.

The rising price of leather and naked drill directly led to the collective price adjustment of luxury goods, which is the main raw material.

Besides, the operation strategy of luxury brands is also one of the factors of price adjustment.

depreciation

。

But no matter how the price of luxury goods rises, its consumption is still hot.

The reason is probably not related to the pricing strategy of luxury brands.

All the big names follow suit, and the collective price rises before the season.

Celine, which is popular recently among the tide makers, has also launched a price upsurge in Europe, the US and the Asia Pacific region. The main price increase product is the "IT Bag" embarrassing face bag that has been heated up this year.

Its value in Europe rose from 1250 euros to 1350 euros.

In Shanghai, China, the Celine embarrassed face bag also rose from RMB 16000 to 17500 yuan.

Gucci, which has attracted much attention from consumers recently, has been rising since December 1st of this year. The price increase in Europe is around 10%, mainly in bags.

Another luxury brand, Bottega Veneta, began to raise prices in Europe in November. As a result of a price increase of around 30% in April this year, the increase was small. A wallet with a price of 245 pounds rose to 260 pounds.

In addition, Balenciaga, the originator of locomotive, has recently increased its price. A large rivet named "City" has risen from 1245 euro to 1345 euros, and has risen to 1345 euros.

"It is not easy to wait until the Christmas discount season, but the big deal is not coincidentally choosing to adjust the price before discounts, so that the price may not be much cheaper than before the price rise," he said.