2011 Electricity Supplier In The Layoffs And IPO Defeat In The Tragic Ending

VIE big

Leaving the last moment of 2011, we look back at the 2011 e-commerce story and find that this is the best era and the worst era. This is an era of credit and a time of deception. This is a bright era and a dark era.

VIE earthquake, Taobao Die City, handshake IPO crashed, Gao Peng layoffs......

A pile of events is like an era of metaphorical meaning.

Repertoire: Electronic Commerce

Key words: heart scattered, people walk, money tight

Plot: beginning this year (January 16th), Dangdang C E

O Li Guoqing was in micro-blog on the war against the big Mo woman (Morgan Stanley employee), and the chairman of Jingdong mall Liu Qiangdong also likened the relationship between Jingdong and investors to "one night stand".

Now, the publication of these remarks not only stimulates people's nerves, but also sets the pace for the development trend of e-commerce in the year ahead, namely, heart dispersing, people walking and tight money.

Many well-known e-commerce platforms have been lax, and a number of senior managers have left.

And with the escape of the backbone of e-commerce, venture capitalists restart the valuation mode, the amount of capital injection has shrunk dramatically, and many enterprises have been blocked by IPO.

As a result, the electricity supplier with pockets gradually vacant has to cut off the blood, and the people are more lax.

Once Pandora's box is opened, everything runs out.

Name of the play: VIE earthquake

Protagonist: Alipay, Ma Yun

Plot: May 11th, SE submitted by YAHOO

The C document revealed that Ma Yun pferred the ownership of Alipay, a subsidiary of Alibaba group, to a domestic owned company (Zhejiang Alibaba) held by Ma Yun and Xie Shihuang (one of Alibaba founders).

Since then, Alipay's dispute over control has surfaced.

In June 14th, Ma Yun held a press conference in Hangzhou to explain that Alipay's agreement control relationship was in order to help Alipay obtain the third party payment license. However, it also made the "agreement control hidden rules" public.

In August 26th, the Ministry of Commerce officially published the regulations on the implementation of the security review system for domestic enterprises by foreign investors on the official website, pointing out that foreign investors should not evade the acquisition of securities in any way in any way, including, but not limited to, protocol control and environmental diplomacy.

Since then, anecdotal rumour has been issued that a government action is required to ban V.

IE "internal report for content" is spreading in the industry, and this ship carries a large number of people. Dangdang, Jingdong, handshake and other most of China's listed companies are coming to the V IE structure (protocol control structure).

For a time, public opinion was surging, and a large number of foreign V C and P E in China were afraid and tightened their investment.

So far, the possibility of V IE or being banned has not yet ended.

Drama review: the most tangled event of the year.

Before May 11th, Ma Yun expressed his attitude as a "national hero" and "Chinese entrepreneur".

But after that day, Ma fell into the "V" of the whole China.

IE structure company kidnapped "absolutely".

Is Ma Yunzhen wrong? "Whether to implement the central bank's regulation" and "whether to preserve V?"

IE agreement, the former choice is the choice of life and death, the latter is the entanglement of interests; the former choice is to abide by the laws of the state, and the latter option is to determine the head by the buttocks.

For Alipay V

IE event, Ma Yun finally concluded that "imperfect, but only right".

Taobao City

Leading role: Taobao mall

Scenario: in October 10th, the Taobao mall issued a new deal, raising the annual fee of technical services from 6000 yuan to 30 thousand yuan and 60 thousand yuan two grades, and the default margin increased from 10 thousand yuan to 50 thousand yuan, 100 thousand yuan, 150 thousand yuan.

And sellers who can not sign new contracts within the year will be retreated out of the mall.

The small and medium-sized sellers whose interests are damaged have resolutely turned their grievances into a neat "Taobao besieged city" in October. At the end of October 11th, the small sellers of Taobao began to attack the big sellers such as Han Du she, Ou Sha and seven Ge Ge.

They almost take every item, pay or choose "cash on delivery". When Han Du house is wondering if they want to deliver the goods, the "pro" who has just paid is already applying for a refund.

In October 17th, Ma first made concessions to postpone the implementation of the new regulation.

But then, a "Alipay malicious run" incident broke out.

The wrestling between some small sellers and Taobao is continuing.

Commentary: the most watched electricity supplier violence in the year.

The biggest dispute in the history of the electricity supplier industry has finally been plated into a "marketing classic case" which can not be duplicated.

What is more worth expecting is that the Taobao City incident has aroused great concern from the government supervision. The Ministry of commerce is striving to include the regulations on online retail management in the next year's legislative plan of the State Council so as to bring online shopping into the legal track.

Name: IPO

Leading role: handle

Scenario: the handshake was launched at the end of March 2010. After 2 months on the line, it got the A round of financing. Only in April this year, it completed the last financing before the listing.

So the handle was originally listed on NASDAQ in November 14th.

As a result, IPO was suspended for the first time.

Since then, things are getting worse.

It is widely rumored that the US Securities and Exchange Commission (SEC) received a "report of the accounting fraud", which superimposed the frequent financial scandals of this year's exposure, and SEC finally approved the more stringent acquiring company listing rules on the 16 day.

Under the new rules, any company that wants to go through reverse mergers and acquisitions (backdoor listing) must first trade in the counter market for a year.

Drama review: the biggest reversal event of the year.

It's a hero or a rat's shit. The key is to see its pocket.

Under the red cover of financing, the handshake has always conveys the confidence of "China group buying first net".

Even if the National Day is over, the handshake will start mass layoffs, and the prospectus will expose the ruins.

The name of the executive: the senior manager is leaving.

Protagonist: everyone, big warehouse, etc.

Plot: June 30th, "big warehouse" on-line one year old days, big warehouse former general manager Hu Xingmin left.

The move brought great shock to the "big warehouse". 3 months later, the warehouse website had been unable to open, and the office space of its headquarters in Shanghai was also empty.

In November 30th, a speech by Wu Sheng, a veteran entrepreneur of van cashmere products and a popular "target" planner, also pushed everyone to the cusp of "IPO failure and cash flow disruption".

Earlier in February 21st, Alibaba B

2B company C E O Wei Zhe resigned and raised questions.

Commentary: the highest frequency occurred in the year.

This year, Xu Lei moved from Jingdong mall to C MO. Wu Sheng came from vice president of van gentry and became senior vice president of Jingdong.

This year, he served as Alibaba C E.

O's Wei Zhe, once Dangdang C O O Huang resigned, turned to invest.

In this year, professional managers are turning around for business.

The name of the play: lay off the butcher's knife and hold it high.

Leading role: Gao Peng network starring

Plot: August 1

On the 9 day, RaphaelStrauch, one of the managing directors of China office in Shanghai, announced to 50 colleagues in the editorial department: "you have been laid off."

Now, this is a prophecy.

In just a week, the 13 local sub stations, such as Qinhuangdao, Yantai and Nanning, were withdrawn as a whole. Shanghai, Hangzhou, Foshan and other 18 sub stations were laid off, and the total number of layoffs was over 400.

Immediately after that, the market sent out news about the proportion of layoffs, such as Bao Bao, murmur and so on, which reached 50%.

The "layoffs" influenza continues to spread, and finally spread to the entire e-commerce industry.

At the end of August, all passengers were laid off by 5%; in early September, there was news that the Dunhuang network was laying off 30%.

Drama review: the largest number of participants in the year.

Human beings have been unable to prevent redundancies in the electricity industry.

In order to attract venture capital injection, Chinese websites began recruiting people crazily at the beginning of the year.

It is true that the old saying goes, "cunning rabbits are dead, and running dogs are cooking."