The New Achievements Of The Functional Fabric Of The Limited By Share Ltd

"Functional type"

Crown Hong Limited by Share Ltd booth

In 2011, the textile industry was affected by international form, and the proportion of export decreased. The fluctuation of raw material market, the price of raw materials of cotton and chemical fiber directly affected the cost of fabrics, and labor costs were also increasing.

Textile enterprises are facing a series of urgent problems to be solved.

Which strategy is better in 2011: whether it is a smooth pition or whether to take the opportunity to put it into a ready position? This is also the repeated consideration of Chen Xinmin, chairman of Limited by Share Ltd. Finally, he chose to continue to increase investment, continue to develop new products, continue to create brand value, continue to improve enterprise management, continue to develop the domestic market, expand the future layout of functional fabrics, and have made remarkable achievements.

First, unswervingly create functional fabrics.

Referring to "Guan Hong", he thought of "functional fabrics" and mentioned "functional type".

After years of research and development, the coverage of functional fabrics has already exceeded the definition of "function" itself. It is easy to see that functional fabrics have become a logo of high-end science and technology, and a high quality and high grade logo. It is a symbol of fashion sense and an identification of industry's R & D capability.

These achievements are not achieved overnight. It is precisely because of the perseverance of Kuan Hong for many years, regardless of cost, that the results of the dedication of functional fabrics have been achieved.

Guan Hong always takes the "functional fabric" as the core and gradually extends to the wider fields of intelligence, tourism, fashion and other functions from the earliest realization of primary functions: health, environmental protection, cold protection and heat protection, so that functional fabrics can gradually move from niche demand and cognition to the large functional category of large public life. This is the breakthrough of Kuan Hong, and it can be regarded as a push for the development of the industry.

Crown Hong Limited by Share Ltd constantly injected new creative elements into the marketing concept, aiming at pforming the most advanced scientific and technological achievements into the core competitiveness of enterprises. This provides powerful support for the development and production of the macro functional products and the continuous upgrading of the brand.

Leaders visit Kuan Hong booth

Core competitiveness is the knowledge and skills that have been integrated within an enterprise, especially the coordination of multiple production skills and the integration of different technical knowledge.

It is an important symbol and foundation for an enterprise to occupy the market, especially whether it can occupy the international market. It is the embodiment of the comprehensive quality and comprehensive strength of an enterprise.

Crown Hong Limited by Share Ltd

Two, market downturn, heavy capital upgrading and upgrading equipment

The cost is rising, and the demand of downstream enterprises for fabrics is getting higher and higher. This is a test and a challenge for textile enterprises.

The action of crown Hong is admirable. Instead of choosing a smooth pition, instead of spending about 70000000 on new equipment.

Such a move is a good foundation for further development.

The cost of raw materials is increasing, and the demand of downstream enterprises is higher and higher. So conservative pition is not the best way. The best way is to continuously develop new products with more market competitiveness.

To seize market demand and feed back to production in the most efficient way is a proudest way for crown Hong: "we must consider market demand.

In line with market demand, enterprises can develop. On the contrary, enterprises are very difficult to survive.

Chen Guoping, deputy general manager of Limited by Share Ltd, said, "the next priority will be placed on market development and comprehensive improvement of customer service system."

We should not only follow the market orientation from the wearability of the products, but also listen to the customers' opinions more. We should think more about the whole product positioning from the customer's point of view.

Guan Hong always insists that the quality of excellent products must come from the high quality of raw materials, the advanced nature of equipment and the scientific process of production.

Therefore, crown Hong consistently adhered to some hard targets: first, crown Hong has excellent raw material suppliers to provide them with high-quality raw materials, including grey cloth, dyestuff and so on. This has become the foundation of improving product quality and functional properties of fabrics. In addition, crown Hong has always maintained high capital investment in hardware devices. The main equipment is advanced equipment imported from Germany, Italy, Hongkong, Korea, Taiwan and other countries and regions, making crown Hong's technology and equipment always in the leading position in the industry.

With advanced equipment, the quality of products can not be guaranteed. Therefore, Guan Hong strictly checks all aspects affecting the quality of products, and at the same time, efforts should be made to consolidate and enhance the strength of product development departments.

Kuan hung attaches great importance to training its own research team, stable technical personnel and management team, not only to ensure the quality of products, but also provide a strong backing for the steady development of enterprises.

Moreover, the company is actively exploring new models in production management, starting from the source, screening raw materials, carrying out meticulous and standardized management from the beginning to the end and the whole process of enterprise production.

And crown Hong has its own printing and dyeing factory.

Three, the combination of production, learning and research is always persevering.

The combination of production, learning and research is no longer a new topic. But over the years, the implementation of production, learning and research has been unswervingly carried out, and enterprises that are constantly being applied to product development are rare, and crown Hong is a well deserved representative.

Because chairman Chen Xinmin always adhered to a view: "the development of textile enterprises is inseparable from the support of science and technology, and the progress of science and technology and technological innovation are the soul of the development of textile enterprises".

Chen Xinmin, chairman of the Limited by Share Ltd, introduces the company's products.

The China Fashion Color Association has established a "functional textile color research and development base". In collaboration with the national textile product development center, the textile functional fabric research and development base has been established. On the basis of this, extensive cooperation has been carried out with the China Textile Science and Technology Research Institute, the Chinese Academy of Textile Sciences, the Tianjin University of Technology, Xi'an Technological University and other institutions. New technology, such as new materials, new processes and new technologies, has been set up in the institutions such as the South China branch of the Chinese Academy of textile science, the Xi'an Technological University and the Xi'an Technological University. It has highlighted the fashion, comfort and functional characteristics in the aspect of product innovation, developed knitted spandex fabrics, UV resistant and super soft products on the basis of moisture absorption and quick drying, pearlescent coating fabrics, waterproof and breathable laminated optical fabrics, intelligent and health protection and environmental protection products, and achieved good market results. Kuan hung has maintained close technical cooperation with relevant enterprises, institutions of higher learning, scientific research institutions and experts at home and abroad.

In recent years, 26 new products and process technology patents have been obtained and are being processed.

Many patent products have won the national and provincial science and technology progress awards respectively, which have created favorable conditions for the promotion and sustainable development of enterprise products.

The "moisture absorption and quick drying series product development and industrialization" project won the "textile light" 2009 China Textile Industry Association Science and technology two prize, the enterprise also has "the knitted polyester cotton double-sided interlayer jacquard grid cloth" and so on 6 products through the provincial new product appraisal, "the pure cotton imitation wool" and so on 3 products obtained 2008 national cotton dyed weaving and dyeing product development annual meeting "the outstanding innovation prize" and "the outstanding design prize", many products were selected "the Chinese popular fabric".

It is through the combination of production, learning and research, and through a series of effective measures, Guan Hong has realized the upgrading of its core competitiveness and has become a leading enterprise of "functional fabrics".

In 2011, crown Hong's new product research and development also won a number of awards. 1 technologies and technologies were awarded national invention patents: 8 new products were awarded the national utility model patents, and 3 new fabrics were approved by the Fujian economic and Trade Commission, 2 of which were leading in the country and 1 Advanced in the country.

As an excellent provincial innovative enterprise, the company has been notified and commended by the four departments of Fujian science and technology hall, and awarded 300 thousand yuan.

Four, the brand value is embodied in functionality.

The brand value of Guan Hong is embodied in functional fabrics. There are two main points: first, the scientific management of Guan Hong; secondly, the accurate grasp of the product's high-end and fashion.

In the eyes of many famous fashion designers, the two words "Guan Hong" mean "high quality". They consider Guan Hong's fabric from a professional perspective and a user's perspective.

First of all, scientific management and science and technology are mutually reinforcing, at the same time, they are the two wheels to promote the development and growth of enterprises.

Numerous successful business cases show that the more modern and the more high-tech, the more scientific management is to be strengthened.

This is also the potential connotation of the prosperity of crown Hong.

"Zero error in business decision making, zero defect in product quality, zero backlog in product sales, zero error in staff work" is the core of management over many years, and all innovations are centered around this most simple and sincere management concept.

At present, there are three textile and garment enterprises that worry China.

First, enterprises have introduced large quantities of technology and equipment with scale and capital, but these capitals and technologies may not be pformed into profits and values of enterprises.

Two, the China Textile Industry Association has always called for the combination of production, teaching and research. Institutions and research institutes have entered the enterprises, and enterprises have also invested in technology. But this arduous effort and cooperation may not be converted into profits through product conversion into visible value.

Three, most of China's textile and garment enterprises are small and medium-sized enterprises, with limited profit margins, which are rarely invested in independent development and originality under limited profits.

How to solve these problems? One of the answers is the creative introduction of fabric research and development.

And this creative design should be perceptual and rational.

The so-called perceptual engineering design is to consider the ultimate objective characteristics of fabric itself, such as clothing and household textiles, including hand feeling, wear resistance and joint defects.

Rationality is to regulate creativity, that is, quality, function and design.

The practice and achievement of crown Hong Company for many years has provided a very useful answer in this field.