China'S Home Furnishing Industry Has A Bright Future.

In recent years, it has participated in ten major aspects of home furnishing school enterprise seminars, home furnishing design competition and home furnishing services.

In the fierce market competition, China's home furnishing enterprises, which are beginning to develop in scale, are all

However, as a self created cultural concept, the fashion industry developed by itself explores the lack of in-depth research on home culture in China's home furnishing enterprises, and lacks professional guidance for the idea of home fashion.

As a new category of clothing varieties, although the household clothing industry has cut the consumption demand of Chinese people living richer and richer, but how to meet this ever-changing fashion desire at high level, the home clothing industry has gathered experts, scholars, fashion designers and designers of fashion design, brand planning, marketing innovation, industrial planning and other aspects of the fashion industry at home and abroad in various ways.

At present, many home furnishing enterprises regard romantic warmth as the only fashionable expression of household clothes, and limit their home clothes to the narrow range of concepts such as underwear, pajamas, bathrobes and living clothes.

With the spirit of the Chinese Confucianism, we should study the modern family living environment, the way of family emotional communication, and the fashion and leisure way beyond the research work. We should develop family kinship, parent-child dress, one mile living suit, family cabinet art and gardening dress around the family needs of harmony, family affection, love and pleasure, so that the family's fashion charm can be extended from bedroom to broader home fashion space.

For some home furnishing brands, they are eager to dress up as fake foreign brands, hoping to wipe out consumer demand. In the market competition, the concept of brand is blurred, the style of goods is homogenized, and the service spirit is vacant. It guides enterprises to refine the brand fashion gene, inject the soul of culture, and enhance the means of brand affinity through distinct commodity style value.

Cultivate talents in depth and intensify innovation in the industry.

With the emergence of innovative talents in home furnishing such as passive furniture, we actively cooperate with colleges and universities to create a professional discipline for home furnishing. We will carry out the home dress design competition through the in-depth research of fabric development and innovation, home service version human body research, home clothing functional consumption expansion and other industrial development needs. We will set up a home furnishing service innovation scholarship, conduct home dress talents order training, entrust the university graduate design, develop new market products, and so on, train professional talents who can adapt to the industrial development, and inject vitality into the innovation of home industry.

Transform business management mode and speed up the pace of enterprise development.

Learn from the rapid development of the business mode of excellent industries, change the concept of small and full management of home furnishing enterprises, take the initiative to merge with the big fashion industries, and guide the enterprises to make every effort to build their own industry chain through the inter enterprise scientific division of labor and brand collaboration development mode, and improve the construction of all aspects of the home clothing industry chain. Take a group of brands with distinctive styles and social popularity as the market leaders, and take a group of enterprises with good technological level and strong manufacturing capability as the industrial bases, and promote the rapid growth of Chinese household clothing enterprises in the industrial advantage alliance.