Local Sports Brand Shoe Enterprises Accounted For 33.34% Of The Network Attention.

Recently,

When analyzing netizens' search content, the reporters found that although the international brand declined 1.24% compared with the second quarter, it accounted for 66.66%, occupying the dominant position.

Local brand concern increased slightly compared with the previous quarter, accounting for 33.34%.

At the time of search, products, brands and official websites are the top three categories of sports clothing and related search content that netizens are most concerned about.

Regarding the search of the major sportswear brands, Nike is still the most popular sportswear brand that the netizens are concerned about. It ranks first in the 27.76% place of concern, which is 1.35% higher than the second quarter and the average daily search index is 229 thousand.

Followed by Adidas, the ratio of attention was 18.76%, down 1.89% from the second quarter, the average daily search index was 156 thousand, Lining ranked third, and Internet users accounted for 11.93%, compared with the second quarter, the average daily search index was 99 thousand, ranking the first among local brands.

Of course, the brand attributes are different, and the relevant search content is also quite different.

In international brand related search content, the research found that the proportion of search requests for products was the highest, reaching 49.66%, which was significantly higher than that of local brand product category.

In contrast, the search content of local brand related brands, stores, online stores / online stores, advertising /LOGO, proxy / affiliate search accounted for significantly higher than that of international brands.

The largest changes in search volume of international brands and local brands are franchised stores and advertising /LOGO.

Among them, the search volume of international brand stores increased by 0.7%, and the search volume of advertising /LOGO dropped by 1.22%.

The search volume of local brand stores increased by 1.05%, and the search volume of advertising /LOGO dropped by 2.32%.

Although the local brand of sportswear is only third, it is not impossible to make any breakthroughs.

Reporters interviewed the relevant personages in the industry learned that the development of localized brands can discard some non core consumer groups, concentrate resources to meet the psychological and material needs of the core consumer groups, and pay attention to the in-depth development of the market and the value discovery of consumer groups.