In The United States, Only 1 Dollars Of Wine Is Sold In China, Why Does It Sell For 46 Dollars In China?

2011/12/30 11:52:00 25

PABST BLUE RIBBON, a beer brand from Illinois, is very familiar with remodeling the brand.

For decades, its image has always been the Upper West gym.

Bar

At the beginning of the new millennium, in order to adjust the brand image of its blue collar, the brand was introduced into the coastal fashion crowd untimely.

However, in contrast to such a move, the brand's latest move in China seems to be more effective.

Forget the fact that this brand of beer sells for only 1 dollars in the United States. The blue ribbon is positioned as a low grade beer, so its name in China becomes blue ribbon 1844, and the price of each bottle is 300 yuan, that is, 46 dollars.

It calls itself a famous wine brand comparable to Scotch whisky and French brandy.

Objectively speaking, the liquor sold in China is indeed in Fort Williams.

Sell

Some of them are different: in China, it has exquisite outer packaging and fermented in barrels, which needs to be tasted with champagne glasses.

But the fans of Blue Ribbon beer in China do not seem to have seen the movie "Gran Torino". In this movie, barbaric Clint Eastwood poured countless cans of Blue Ribbon beer on his Asian neighbors and shouted insults at him.

Single election

vote

A total of people voted.

1, the psychology of Chinese people worshipping foreign elements 81.58% (31)

2, American products sell well 2.63% (1).

3, the added value of the brand is 10.53% (4).

4, complex, unclear, 5.26% (2)