Footwear Products Online Shopping Every Remarkable Move &Nbsp; Snatch The Commanding Heights Of Consumption.

In 2011,

Character case

Xiaolin, a Quanzhou citizen who loves online shopping, told reporters that such websites have become one of the websites she and her friends must see everyday, and that they are for hours.

In the process of viewing, they will share some favorite recommendations with each other.

"If you are used to shopping online, it is easy to indulge in these websites.

There are too many recommended goods, and many of them are very affordable and exquisite.

You can know which stores sell the same styles and quality clothes through this platform.

It is no longer a novelty for Quanzhou's stores to open online stores in the online shopping mall.

According to the reporter, Quanzhou has many Internet sellers feel the word-of-mouth effect of these platforms.

Many sellers enter the social e-commerce website as buyers and promote their products.

A Quanzhou public store selling shoes and clothing, Miss Zhuang told reporters that the marketing effect brought by word of mouth from buyers is amazing.

An ordinary dress, if it is popular on the "beautiful talk", will be sold in a day.

Therefore, it is one of the tasks that Miss Zhuang has to do to publicize her products every day on this kind of social e-commerce website.

Current situation analysis

"On the one hand, the seller recommends as a consumer, which can quickly grasp the hearts of consumers.

On the other hand, the style of shoes is updated very quickly, so we must grasp the fashion trend of this period quickly.

On these websites, you can see what the consumers are like, and they can step up efforts to popularize the popular styles to achieve better marketing results.

Said Miss Zhuang.

As a shop owner, Miss Zhuang believes that many consumers now know that in fact, a large proportion of the people who distribute information are sellers.

But if you can buy good products through these recommendations, consumers will not be too fussy about "are you a real buyer or a supporter?"

However, such platforms also have defects.

"Sometimes, I really feel like I'm being cheated.

A product looks good. After clicking online store link, it is found that it is a new seller with low reputation, or a seller whose goods are not evaluated very well.

In addition, there are still some new shops that are hard to tell whether there is quality. If you see a product getting hot on these platforms, you will introduce counterfeit products.

Industry comments

Insiders say socialization

Experts believe that the socialization of e-commerce website through people's direct impression of the product or brand evaluation, so that potential customers are more likely to accept and understand, and more willing to try; and the socialization of the atmosphere is very easy to create word of mouth effect.

Of course, there will be a lot of false advertisements and discordant voices in the early stage of such websites. But with the improvement of consumers' judgement ability, these websites will become more mature and their defects will be greatly reduced.