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"Dialogue 2011 China Fashion Brand Internationalization" High-End Forum Held In Beijing

2012/1/1 11:00:00 70

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Dialogue 2011 China

Clothing brand

International high-end forum guest photo

In the afternoon of December 31st, sponsored by the Institute of industrial economics of China Garment Association, the high-end forum of "dialogue 2011 China's clothing brand internationalization" was held on the theme of "Ming Dao and excellent art".

Beijing

The international hotel is held.

The forum aims to build up a communication and interaction platform between industry associations, industry experts, brand enterprises and mass media in order to solve the internationalization problems of China's clothing brands, so as to identify directions, identify methods and reach consensus, and help to guide and standardize the internationalization of China's garment industry.

Chen Dapeng, executive vice president of China Apparel Association

Assistant to the president of the China Federation of textile industry and Chen Dapeng, executive vice president of the China Apparel Association, pointed out that at present, China's garment industry is carrying out a new round of industrial upgrading, that is, through the optimization of industrial resources, to enhance the international competitiveness of the Chinese garment industry. The whole industry is pushing forward the new industrialization strategy and brand development strategy centered on "quality, innovation, rapid response and social responsibility". It is committed to fostering an internationally competitive original brand, promoting the upgrading of the industry around the brand promotion, and cultivating international pnational groups.

"Internationalization" has clearly become the key word for the year-end summary of Chinese garment enterprises in 2011, and the future of global planning and participation in trade.

Chen Dapeng said in his speech that at present, China's clothing industry is in a critical period of striding forward from a large garment nation to a powerful garment country. China's apparel industry is taking the brand as the main body, taking the value as the core, taking the quality and efficiency of the industry as the goal, taking the market as the guide, taking science and technology, culture and talents as the support, taking the opportunity of low carbon and energy saving and social responsibility as the turning point, and taking the innovation as the driving force to pform and upgrade the development road.

In this process, "internationalization" is undoubtedly the source of the vitality of China's garment industry.

Cao Tingrui, director of the consumer products division of the Ministry of industry and information technology, pointed out that the 17th National Congress of the Communist Party of China clearly put forward "accelerating the cultivation of China's pnational enterprises and internationally famous brands".

It can be seen that speeding up the construction of independent brand has become an important strategic task of revitalizing the national industry including the garment industry in the new era.

Cao warned the entrepreneurs that China's clothing brand should be internationalized and ultimately form its core strengths. We must strive for the following three aspects: adhering to "bringing in", "flexibly innovating" and "giving priority to the local".

Fan Jun, Secretary General of the Chinese general merchandise business association, from the perspective of the market, points out that relying on the broad market and win-win channel to achieve the rise of the mainland, and gradually develop its core competitiveness with the international brands and wolves, is not only the international survival route of China's clothing brand, but also an important direction for the business sector to support the independent brands for many years.

Yang Dayun, a member of the China Garment Association Expert Committee and chief consultant of Beijing United times consulting and consulting company, believes that there are many ways to internationalize the Chinese clothing brand.

Professor Bian Xiangyang, a member of the China clothing association's expert committee and a PhD supervisor of Donghua University, and a visiting scholar of Harvard University, said that the international experience of international famous brands and its reference to the internationalization of Chinese clothing brands are valuable.

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Dialogue 2011 China's high-end forum on clothing brand internationalization - dialogue between enterprises

GXG, card Dun, Lei Di Boer and Parker Lan Di four Chinese clothing industry well-known brand enterprise's boss also said personally.

The GXG brand has attracted the attention of the media because of its miraculous number of over 3 billion 500 million sales in 2011. Yang Herong, chairman of Zhejiang zhe Holdings Group, a subsidiary of the company, said that GXG will "internationalize" its brand strategy and internationalized fashion talents.

The head of Shenzhen's golden dinton clothing Limited believes that the international experience of brand operation mode and supply chain management is very important. Relying on the idea of "internationalization", the whole chain of raw material supply, order processing, design technology and spatial display will be able to integrate and control the advantages of domestic and international resources, so as to ensure the brand's product quality and the gradual implementation of its internationalization strategy.

Beijing's chief executive of the Parker Blue Limited company is looking forward to the "beautiful blueprint across the world".

The company has a background of foreign investment and rooted in mainland China. Since its establishment in 1994, it has maintained an annual growth rate of over 60%.

Ray Tibor fashion dress Co., Ltd. is an outstanding representative of the market internationalization. In just six years, it has developed 33 brand channels in the world. It has been invited to take part in the PITTI IMMAGINE UOMO exhibition of the world's top men's Wear Exhibition for 6 consecutive years. Under its vice president, Mr. Lu Shan, the fashion multi brand operator with the international operation and global market under the Lu Shan trader of the vice president, provides the international brand clothing with the stereoscopic integration mode of operation. Its international cooperation flagship brand Raidy Boer (Ray Tibor), the wholly owned Italy brand GHILARO (ancient Lao) and the agent Italy's brand Ferrante (Ferrante), the three main brands constitute the core pattern of Ray Tibor's international multi brand operation.

Several entrepreneurs believe that in the localization of international market and the internationalization of local market, it is inevitable to integrate into internationalization. There is no room for survival without international vision. Local wisdom has vitality and function in the process of internationalization.

The combination of international vision and local wisdom is becoming a mainstream business operation mode.

The media commented on the theoretical value and practical significance of the exploration and practice of the internationalization of Chinese enterprises and Chinese brands.

Chen Guoqiang, deputy director of the Institute of industrial economics, China Apparel Association

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, pointed out in his concluding remarks that because of the great changes in the global market access rules in the past ten years, trade barriers have been reduced to some extent within the framework of WTO, and commodities have been accelerating in the world. The internationalization cycle of brands has been greatly shortened and their forms are more diversified.

For the Chinese brand, the local market itself is part of the international market. If the local brand wants to accomplish the great cause of internationalization, it must win the war at home.

In the course of development, China's clothing brand should combine the international vision and local wisdom.

According to the China garment industry roadmap drawn by the China clothing association, two important indicators in this process deserve the attention of enterprises: the brand influence is beginning to radiate the whole world, the buyer team operation covers the whole world, and enterprises begin to have strong global market control power.

As an open proposition, the thinking and exploration of Chinese clothing enterprises for "internationalization" has never stopped.

This dialogue will also serve as a lighthouse for guiding the direction, laying a solid theoretical foundation for further planning and operation of the global resources and further integration and optimization of the industrial chain.