Chengdu Successfully Introduced 101 Brands Of Clothing, Shoes, Hats And Leather Goods.

With the expansion of the middle income group and the acceleration of urbanization process, the demand for consumer market in Sichuan has been increasing, and the modern retail formats have been popularized and attracted. Of large number The entry of foreign capital retail. In recent years, the rapid rise of the middle-income group has kept Sichuan's overall consumption level rising.

In terms of Chengdu, the main city of Sichuan, the total retail sales of social consumer goods in Chengdu continued to grow in the first half of 2011, totaling 139 billion 250 million yuan, an increase of 18.4% over the same period last year, which is 1.6 percentage points higher than that of the same period in the same period, which is 0.4 percentage points higher than that of the same period in the same period.

In the first half of 2011, the characteristics of Chengdu consumer goods market were obvious. Residents' income and price index increase together to promote social consumption growth. In the first half of the year, the per capita disposable income of urban residents in Chengdu was 12357 yuan, an increase of 15.3%, and the per capita cash income of farmers was 6220 yuan, an increase of 20.1%, an increase of 1.4 and 7.3 percentage points respectively over the same period last year.

At the same time, employment in the retail sector accounts for employment in the service sector. Number The proportion is developing steadily and steadily. The retail industry in Chengdu is showing a trend of high-end agglomeration, and the introduction of international brands has achieved remarkable results.

Up to now, Chengdu has introduced 188 high-end international famous brands, of which 36 are cosmetic brands, 101 are clothing brand shoes and leather products, 25 are clocks and stationery brands, 11 are liquor brands, and 13 are high-end brand stores.

With the increase of market entrants, diversification Format And differentiated management will become the trend of future development. Apart from the supermarkets, there will be more room for the development of professional chain stores for the market segments of home building materials, electrical appliances, clothing and so on.

Retailers, on the other hand, will expand the market by providing differentiated services. share Such as 24 hours door-to-door, "green retail", e-commerce, convenience services and so on.