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The Size Of China'S Apparel Online Shopping Market Will Reach 204 Billion 900 Million Yuan In 2011.

2012/1/4 9:32:00 54

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AI consulting recently released the 2011 China clothing online shopping industry research report, aiming at in-depth analysis of the scale and main enterprises of China's apparel online shopping market.

According to the research data, the scale of China's apparel online shopping market in 2011 will reach 204 billion 900 million yuan, an increase of 94.7%.

The following interception scale and share data are used to interpret the market:

According to Ai Rui consulting statistics, the overall market of online shopping in 2011

scale

Expected to reach 772 billion yuan, the size of the apparel online shopping market is expected to reach 204 billion 900 million yuan, an increase of 94.7% over the 105 billion 240 million yuan in 2010, and will continue to maintain rapid growth in the next 2~3 years.

It is estimated that the size of clothing online shopping market will reach 519 billion 500 million yuan by 2014.

online shopping

The penetration rate in the market will reach 27%.

AI said that the rapid growth of the apparel online shopping market benefited from two strong driving forces: one is that the penetration of clothing online shopping in the overall online shopping is still low, and there is great potential for development in the environment of semi standardized product online shopping.

Another motivation is that clothing is different from other 3C products.

purchase

The rate is high, and the frequency of demand is fast.

In 2011, the scale of China's clothing retail market was 14370 billion yuan, of which clothing online shopping scale was 204 billion 900 million yuan, and its penetration rate was 14.3%.

It is estimated that by 2014, the penetration rate of China's apparel online shopping will reach 23.6% in the overall retail market.

AI said that with the further maturation of the online shopping market, more clothing consumers will choose to buy clothes online, and their penetration rate is increasing year by year.

C2C online shopping and platform shopping are still the main body of the apparel online shopping market.

In 2011, China's clothing online shopping market looked at the structure. C2C online shopping and peaceful online shopping occupy a large share.

Among them, C2C accounted for 79.9% of online shopping, B2C accounted for 20.1% of clothing online shopping; platform online shopping accounted for 93.8%, the proportion of independent online shopping accounted for 6.2%.

According to AI consulting, the reason why the market segments of clothing online shopping are larger than that of C2C or platform enterprises is that the proportion of C2C or platform class accounts for a large proportion in the overall market of online shopping. Two, compared with C2C or platform type, B2C enterprises are mostly late in the construction period, and concentrated on 2007, and their development is in the process of growing from small to small. The typical representative of the latter is Taobao, which has been established for 8 years.